This second installment in Level5 Strategy’s three-part series provides insight into how organizations can deliver a transformational customer experience by effectively designing customer journeys that align with key drivers and their brand’s market-facing promise.
We had the opportunity to interview Rehan Qureshi, Head of Enterprise Cloud Services at Google, and hear his thoughts on the advantages of cloud services, like Google Cloud, and how businesses can better use their data to create meaningful insights.
Did you know that emotion is as powerful a driver of purchase intent as a reason? Despite an increased market focus on customer experience, many brands don’t truly understand their customers. By aligning their operations to consumers’ key emotional and rational drivers, brands can improve their CX and establish sustainable growth.
In-house brands have come a long way since their original purpose of playing second fiddle to national brands. Today, they provide value beyond price, build loyalty and often outshine their national counterparts in quality and innovation.
Level5 is an insights-driven management consultancy. We help our clients unlock sustainable, profitable growth and exceptional value by specializing in strategy and transformation through the lens of their brand. We inspire our clients, and each other, to grow and thrive.