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Louise O'Donnellan


The Importance of Quantitatively Measuring Emotions

Did you know that emotion is as powerful a driver of purchase intent as a reason? Despite an increased market focus on customer experience, many brands don’t truly understand their customers. By aligning their operations to consumers’ key emotional and rational drivers, brands can improve their CX and establish sustainable growth.
Louise O'Donnellan
January 24, 2020

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