Celebrating 17 Years of Level5

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By Richard Wang, Analyst On March 29, we celebrated the 17th annual Level5 Day.  We use this day every year as an opportunity to reflect on the history of Level5 – how we got here and the culture we’ve built along the way. L5 was founded in 2002 by David Kincaid to shift the paradigm… Read more »

Unpacking BREXIT: Leading vs. Listening – Managing the Paradox in Strategic Planning

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By: Garnet Tosswill, Senior Consultant  Some believe that building a strategy requires an independent leader who sets direction despite uncertainty. While there’s some truth in this, strategists must lead – as well as listen to others.   Listening is key because leaders need information from the “ground troops” while managers must know their thoughts are… Read more »

Where’s the beef?

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By Matt Kelly, Managing Partner    Many of you will remember this famous ad campaign that built the Wendy’s restaurant brand.   But with Burger King’s recent announcement that it will soon be introducing a meatless burger, it’s a question we all might be asking in the years to come. As widely reported yesterday, Impossible Foods… Read more »

What’s the Secret Ingredient in Profitable Talent Management? (Hint: It’s Not What You Think)

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By Hua Yu, Managing Partner and Sylvia Palka Melo, Director The term “brand” is one of the most misunderstood assets within an organization. Many of the brand’s custodians – company managers – are often misinformed about the brand’s core values and how they relate to human capital. At LEVEL5, we define brand as the value… Read more »

Brand Building – Top 10 Lessons Learned

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Author: David Kincaid, Founder and Managing Partner Few professional experiences can be as exciting and overwhelming as taking on the CEO role for the first time. Everything changes in unexpected ways; it’s not about climbing the next rung on the ladder, it’s a quantum leap into a new reality. Brand new CEOs need all the… Read more »

How Apple got us to pay so much for the iPhone

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By: Matthew Kelly, Managing Partner It is amazing how after just 10 years Apple has convinced consumers to pay up to 10x more for the new iPhone than they did with their first phone.  Apple phone sales have flattened out recently, but prices, and presumably margins just keep on rising. Despite competitors who have largely… Read more »

Summer Internship at LEVEL5

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By Alexander Czegledy, Intern Analyst (Summer 2018) Summers always fly by, but this one’s felt especially fast due to the pace and pleasure of working with LEVEL5. THE PEOPLE Every organization talks a lot about culture these days and LEVEL5 is no exception. The difference is that here, you can feel it. From my first… Read more »