“Linking Customer Experiences Across Multiple Channels is what the Great Retailers are Building” – Interview with Ian Madell, Managing Partner and President at LEVEL5

Posted by & filed under Archive.

Level5’s global strategic partner Brand Finance has launched Canada’s Most Valuable Brands 2019 in May. Recently, Brand Finance sat down with Ian Madell, Managing Partner and President at LEVEL5, to discuss how Canadian Tire retains its title as Canada’s strongest retail brand year after year.Banking and Telecoms brands are some of the most established brands… Read more »

L5 Spotlight: “The Learning Never Stops”, Conversation with Sylvia Palka Melo, Director

Posted by & filed under Archive.

Sylvia is a Director at Level5, where she spearheads the Transformation practice and Level5’s Women in Consulting initiative. With a hybrid background of Brand Strategy and Organizational Transformation, Sylvia partners with clients across a range of industries to understand and define their Promise, co-build customer-focused strategies, and then help with implementation through organization design and… Read more »

How Canadian Tire Retains its Title As Canada’s Strongest Retail Brand: Interview with Susan O’Brien, SVP of Marketing for Canadian Tire

Posted by & filed under Archive.

Level5’s strategic partner Brand Finance launched Canada’s Most Valuable Brands 2019 last week.  Canadian Tire once again retained its title as Canada’s strongest retail brand.  Recently, Level5 sat down with Susan O’Brien, Senior Vice President of Marketing for Canadian Tire, to discuss how Canadian Tire has grown its brand value and strength year over year. The… Read more »

What if Winning isn’t Everything? Here’s What Manchester United Tells Us About the Power of Building a Strong Brand

Posted by & filed under Archive.

Author: Rob Gizzie, DirectorLegendary NFL coach Vince Lombardi once said, “Winning isn’t everything, it’s the only thing.” It turns out that when it comes to running a modern-day sports franchise, Coach Lombardi may have been incorrect.  A recent Financial Times article about Manchester United, the fabled Premier League football franchise (or “soccer” depending on where… Read more »

The Future of Grocery has arrived; Key Takeaways from the Success of Alibaba’s Freshippo Supermarket

Posted by & filed under Archive.

Written by: Hua Yu, Managing Partner, Frank Zhang, Senior Consultant and Richard Wang, AnalystAlibaba’s founder Jack Ma poses with shoppers on a visit to a Freshippo store in ShanghaiSource: Alibaba GroupWhen Amazon completed its acquisition of Whole Foods in 2018, people immediately began speculating about how the deal could revolutionize the world of grocery shopping…. Read more »

Celebrating 17 Years of Level5

Posted by & filed under Archive.

By Richard Wang, AnalystOn March 29, we celebrated the 17th annual Level5 Day.  We use this day every year as an opportunity to reflect on the history of Level5 – how we got here and the culture we’ve built along the way.L5 was founded in 2002 by David Kincaid to shift the paradigm of how… Read more »

Unpacking BREXIT: Leading vs. Listening – Managing the Paradox in Strategic Planning

Posted by & filed under Archive.

By: Garnet Tosswill, Senior Consultant Some believe that building a strategy requires an independent leader who sets direction despite uncertainty. While there’s some truth in this, strategists must lead – as well as listen to others.  Listening is key because leaders need information from the “ground troops” while managers must know their thoughts are being heard…. Read more »

Where’s the beef?

Posted by & filed under Archive.

By Matt Kelly, Managing Partner    Many of you will remember this famous ad campaign that built the Wendy’s restaurant brand.   But with Burger King’s recent announcement that it will soon be introducing a meatless burger, it’s a question we all might be asking in the years to come. As widely reported yesterday, Impossible Foods… Read more »