L5 Spotlight: The Path to Director with Sean Pavlidis

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“I’ll grind for 2-4 years maximum and then go into industry.”This was the golden plan – the plan that I told friends and family the moment I secured the consulting role I had been working towards.After all, that was the typical consulting path, wasn’t it? Living out of a suitcase Monday to Thursday; working 14-hour… Read more »

The Brand Driven CEO

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Episode 2: The Value of a BrandA brand is the value of a promise consistently kept. In this episode, David dissects this definition looking at how each part drives success in the market. In doing so, he highlights the source of a brand’s measurable value; identifies the key to creating a sustainable competitive advantage; and… Read more »

The Brand Driven CEO

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Hosted by David Kincaid, Founder and Managing Partner at Level5, this brand-new series provides an in-depth discussion on the most misunderstood and underleveraged asset – your brand – and the value of a promise consistently kept. Episode 1: Brands and the Role of the C-suiteIn this episode, David Kincaid explores the loneliest job in the world… Read more »

What Is Your Organization’s Moon Shot?

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Author, Matthew Kelly, Managing Partner John Schwartz of the NY Times recently challenged readers in his latest article to consider if the 50th anniversary of the Apollo 11 moon landing could be a metaphor for the type of effort required to galvanize governments, corporations and humanity into successfully confronting the most fundamental issue facing our existence… Read more »

Episode 4 – How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey

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What happens when customer experience, digital, omnichannel fulfillment, dynamic supply chain demands and a retailer’s brand promise all collide? How do you mitigate the issues and learn from the best? Join Claude Ricks, Managing Partner at Level5; Ian Madell, President and Managing Partner at Level5; Rob Gizzie, Director at Level5; and Mike Doherty, Partner at… Read more »

Is a Sustainable Packaging Revolution Upon Us?

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Author: Rob Gizzie, DirectorLoblaw’s recent announcement suggests that a new frontier in sustainability is gaining momentumMost of us would agree that doing what we can to ensure a healthy and sustainable planet for generations to come is a worthy endeavour. Today, much of the public focus in this regard tends to centre on “energy” –… Read more »

The Toronto Raptors and the New Canadian Identity

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Author: Frank Zhang, Senior Consultant, Richard Wang, Analyst In 37 different cities across Canada, thousands of fans of diverse cultural backgrounds gather in their local Jurassic Park. They cheer together, they curse together, they celebrate together. While hockey was once the sport central to Canada’s identity, the Raptors have quickly become “Canada’s Team.” As of this… Read more »

“Linking Customer Experiences Across Multiple Channels is what the Great Retailers are Building” – Interview with Ian Madell, Managing Partner and President at LEVEL5

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Level5’s global strategic partner Brand Finance has launched Canada’s Most Valuable Brands 2019 in May. Recently, Brand Finance sat down with Ian Madell, Managing Partner and President at LEVEL5, to discuss how Canadian Tire retains its title as Canada’s strongest retail brand year after year.Banking and Telecoms brands are some of the most established brands… Read more »