Our latest ideas and insights on:

Enterprise Strategy

History Lessons In Driving Brand Value: What the Golden Age of Brand Management Can Teach Today’s CEOs

A man places a heart along the row of stars to indicate customer satisfaction

Promises Made, Promises Kept:
How To Develop Your Customer Centricity in 2021

A group of co-workers are collaborating in the background blurred with a pair of glasses in focus.

6 Principles to Guard Against a
Do Nothing Strategy

Jenga blocks fall after the wrong block is pulled.

10 Reasons Why Your Strategic Plan Was Built to Fail

The cover page of Brandi Leifso's interview.

From Women’s Shelter to Vogue:
EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand

New Book Shows CEOs How to Harness the Power of Brand

David Kincaid’s New Book Shows CEOs How to Harness the Power of Brand

Building a Brand Movement

Episode 12: Building an Unconventional Brand with Carinne Chambers-Saini, Part 2: What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement

Episode 11: Building an Unconventional Brand with Carinne Chambers-Saini, Part 1: A Journey of Resilience, Passion, and Determination

Building an Unconventional Brand Requires a Movement: An Interview with Carinne Chambers-Saini

Keep it Simple, and Keep it Consistent: Why Brands That Consistently Deliver on Their Promise Today Will Recover Faster Tomorrow

Customer Centricity:
A Three-Part Series on Building a Customer-Centric Organization

Customer Centricity Part 3:
Operationalizing a Customer-Centric Organization

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