BRINGING “DOUBLE DOUBLE” TO CHINA: 3 OPPORTUNITIES AND WATCH-OUTS FOR TIM HORTONS

Posted by & filed under Brand Strategy, Multicultural Strategy.

By: Hua Yu, Managing PartnerContributors: Sylvia Palka Melo, Manager & Frank Zhang, Senior Consultant  During the 2006 Winter Olympics, Tim Hortons launched a series of “Every cup tells a story” commercials. I still remember the one that told a story of an Asian father and son: watch the commercial here. The commercial portrays a father… Read more »