Customer Centricity Volume 1: Customer Experience Re-imaged

Customer Centricity Volume 1: Customer Experience Re-imaged

Claude Ricks, Managing Partner at L5 alongside Efram Lebovits and Rob Gizzie provide insight into maximizing customer acquisition and retention when an organization operates with a customer journey-driven approach. “Rational and emotional drivers of a brand are crucial for customer experience design and customer centricity success.”  This first of a three-part series takes a closer look at “The Irrationality of Delight” and “Journeys in Isolation,” showcasing the interaction points and customer needs that matter most.

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