David Kincaid’s New Book Shows CEOs How to Harness the Power of Brand

In our age of disruption, customers are increasingly turning to trusted brands for comfort. With COVID-19 fast-forwarding this trend, it’s becoming essential for senior leaders to harness the power of their brand if they want to seize market share and boost their bottom line. So why aren’t more companies leveraging their brands to capture customer loyalty?

David Kincaid’s latest book, The Brand-Driven CEO: Embedding Brand into Business Strategy, reveals why most business leaders misunderstand, overlook and under-utilize the value of their brands. Find out what prompted David to write the book and how today’s leaders can benefit from an earlier era that treated brand as an asset worth investing in instead of a marketing cost to be cut.

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