Strategic Partners.

LEVEL5 Strategy Group’s network of partners each play a distinct and complementary role in bringing “Your brand is your business system™” to life within client organizations:

Brand Finance
Valuation & Evaluation
Founded in 1996, Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Drawing on expertise in strategy, branding, market research, visual identity, finance, tax and intellectual property, Brand Finance advises organizations on how brands and other intangibles can be used to maximise financial returns. Headquartered in London, it is present in over 20 countries and is the leading global publisher of the brand values of the world’s top brands via studies such as the Brand Finance Global 500 and Banking 500 and national tables including the Brand Finance Canada 50.
Emotional Science and Research
Hotspex & LEVEL5 co-developed the proprietary BrandMap™ process, an internet-based research methodology influenced by the latest developments in neuroscience. BrandMap™ captures both the functional and emotional attributes of a brand, enabling B2B and B2C leaders to make informed decisions based on deep insight into the true drivers of behaviour.It is predictive with a 0.92 correlation between consumers intended and actual behaviour.

  • The BrandMap™ platform has been validated across 23 countries and over 1 million surveys
  • Hotspex recently ranked #15 on the list of most innovative global research companies
Innovative & Strategic Branding
Based in Shanghai, China, MetaThink is a strategic branding and innovation consulting company. The principal consultants at MetaThink are recognized experts serving outstanding multinational and Chinese based organizations. With a deep understanding of the fundamental changes that are shaping businesses all over the world, MetaThink is dedicated to helping clients adaptively transform their business environments into the 21st century by becoming outstanding brands and great organizations.
Schulich School of Business Executive Education Centre
Executive Training & Leadership Development
The Schulich Executive Education Centre is a strategic business unit of the Schulich School of Business at York University. Our mission is to enable individuals to continue to develop their skills in the workplace and for organizations to build the business skills and leadership capacity they need for them to sustain and prosper.