BrandMap™ Powered by HotSpex
What if you could quantify the most powerful rational and emotional drivers of purchase intent, with a 0.92 correlation to actual behavior?
A Healthy Brand
A Developing Brand
A Distressed Brand
- It’s a proven fact that the decision to buy is at least 50% emotional – How a brand or organization makes the end user feel
- BrandMap™ and BrandCards™ are revolutionary new research tools that help us determine, quantitatively, the most powerful emotional and rational drivers of behavior
- The BrandMap™ platform has been validated globally across 23 countries and over 1 million consumer interviews – And has
been successfully applied across many B2B and B2C sectors, Government, Not-for-Profit, languages and cultures
- BrandMap™ and BrandCards™ answer 3 fundamental questions – What are the most powerful drivers of behavior?; How does my brand and those of the competitors map against those drivers?; How should I position my brand for greater success?
- Our partner Hotspex is #15 on the list of most innovative research companies
Sample Brandmap Clients