With copious amounts of information available to brands, it is difficult to identify potential drivers and ensure customers’ needs are consistently met. In this episode, Claude defines what a “moment of truth” is for a brand along the customer journey and how Level5™ can help companies identify these moments to create a positive experience for customers. He also reveals Level5™’s secret sauce used to understand the client’s brand drivers.
Living in a decade of imperatively enforced data regulations, personalization can be quite daunting for companies. Without invading a customer’s privacy, Claude illustrates how Level5™ can help to balance customer personalization and trust within a brand.