Below is a set of illustrative examples of the types of business problems that we’ve helped our clients in the lottery sector solve.
OUR WORK IN THE SECTOR
Strategic Planning for a National Lottery Organization
A lottery organization was seeking support in developing a unifying strategic plan through an approach tailored to the cross-functional structure of the organization. The plan required buy-in and approval from representatives from a variety of stakeholder organizations.
Product Strategy for a Regional Lottery Organization
The client was looking to create an integrated product portfolio strategy across its business lines to create cohesion between teams and products, and help drive growth.
Brand Strategy Approach for Large National Lottery Brands
A lottery organization was looking to create brand strategies and strategic marketing approaches for two large lottery brands involving multiple stakeholders with the goal of optimizing and adapting the positioning of both to maximize appeal across the market and sales across the portfolio.
