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Below is a set of illustrative examples of the types of business problems that we’ve helped our clients in the lottery sector solve.

Strategic Planning

Strategic Planning for a National Lottery Organization

A lottery organization was seeking support in developing a unifying strategic plan through an approach tailored to the cross-functional structure of the organization. The plan required buy-in and approval from representatives from a variety of stakeholder organizations.

lottery draw

Product Strategy for a Regional Lottery Organization

The client was looking to create an integrated product portfolio strategy across its business lines to create cohesion between teams and products, and help drive growth.

It's all about strategic planning. Cropped shot of coworkers brainstorming in a modern office.

Brand Strategy Approach for Large National Lottery Brands

A lottery organization was looking to create brand strategies and strategic marketing approaches for two large lottery brands involving multiple stakeholders with the goal of optimizing and adapting the positioning of both to maximize appeal across the market and sales across the portfolio.

“Level5 is a different kind of management consulting firm in a very good way. They provide insightful perspectives in a collaborative way that pushes our thinking while gaining alignment and buy-in amongst decision-makers, our team, and our stakeholders. Simply put, L5 makes us a better organization.

– Kerry Wolfe,
VP, Finance & Strategy,
Western Canadian Lottery Corporation (WCLC)

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