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Insights

We ask different questions
and unearth breakthrough insights
to power your organization’s growth.

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Our revolutionary tools quantify the most powerful emotional and rational drivers of customer behaviour to reveal unmet needs, hidden opportunities and sources of competitive advantage.

We distil these data-driven insights and align your team to what matters most to your customers to help you win the markets you compete in.

Questions We Help You Answer:

  • Are we long on data but short on actionable insights?
  • What do our customers really want?
  • How do we quantify what matters to our customers along their journeys?
  • What drives our customers’ decisions and behaviour in the market?
  • What is our source of competitive advantage?

Solutions We Offer:

  • BrandMap™ Rational & Emotional Driver Research
  • BrandCard™ Focus Groups
  • Customer Experience Assessment
  • Customer Segmentation
  • Culture Assessment
  • Strategic Brand Assessment

Latest Ideas

Level5 Leaders Forum: Achieving Profitable Growth with New Canadians

Videos | Level5
Is a Sustainable Packaging Revolution Upon Us?

Is a Sustainable Packaging Revolution Upon Us?

Articles | Rob Gizzie
Interview with Susan OBrien

Interview with Susan O’Brien: How Canadian Tire stays as Canada’s Strongest Retail Brand

Articles | Ian Madell
Episode 1: The Cannabis Industry – Crossing the Inflection Point (Podcast)

Episode 1: The Cannabis Industry – Crossing the Inflection Point (Podcast)

Podcast | Efram Lebovits

How can we help you consistently keep your promise?

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