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Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation Strategy

Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation

In the latest episode of the Brand-Driven CEO, Level5 Founder David Kincaid interviews Susan O'Brien as she explains how Canadian Tire has been able to adapt their business model and loyalty program over the course of the organization’s history to meet the needs of the modern consumer.
Aaron Inocencio
August 22, 2024
Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands Experience

Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands

Peter Bowman and Michael Luu explore the driving forces behind an industry that is in constant evolution. Discover how the broadening definition of health and wellness, the evolving perception of value, and the advent of innovative technologies around convenience are transforming the landscape of the grocery industry.
Aaron Inocencio
January 30, 2024
Connecting the Dots:
How Suzie Yorke Used Her Life and Experience to Launch Two Successful Start-Ups
Women in Strategy

Connecting the Dots:
How Suzie Yorke Used Her Life and Experience to Launch Two Successful Start-Ups

Level5’s Women in Strategy team sat down with Suzie Yorke, founder of Love Good Fats and The Better Chocolate, where she shared insights on the evolving professional landscape, the power of authentic storytelling, and the strategic acumen she developed through her diverse experiences.
Aaron Inocencio
December 6, 2023
Level5 Roundtable:
People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?
ExperienceExecutionStrategy

Level5 Roundtable:
People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?

In this Roundtable episode, Level5 Strategy’s Laura Richard, Rob Gizzie and Andrei Flueraru explore what’s next for big-box retailers, budding brands and consumers in the off-mall reality that may be here to stay.
Aaron Inocencio
May 27, 2021
Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)
Women in Strategy

Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)

In Part 2 of the series, Julia Bao, Founder of skincare brand BAO Laboratory, Brandi Leifso, CEO and Founder of EVIO Beauty, and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, talked about how they’re adapting their offering to better meet the needs of their customers amid the pandemic.
Aaron Inocencio
March 23, 2021

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