Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
In the latest episode of the Brand-Driven CEO, Level5 Founder David Kincaid interviews Susan O'Brien as she explains how Canadian Tire has been able to adapt their business model and loyalty program over the course of the organization’s history to meet the needs of the modern consumer.
Aaron InocencioAugust 22, 2024