Hospitality & Entertainment Archives

Experience

The Value of Brand Loyalty:
LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson

Loyalty programs have come a long way from where they were when Bryan Pearson began his tenure at LoyaltyOne.

Aaron InocencioFebruary 8, 2024

Experience

The Value of Brand Loyalty:
Bryan Pearson’s Trailblazing Journey with Air Miles

In the newest episode of The Brand-Driven CEO series, David Kincaid is joined by Bryan Pearson, former CEO of LoyaltyOne, for a fascinating conversation about the history of Air Miles and the core areas of focus that contributed to the success of the organization during Bryan's tenure.

Aaron InocencioDecember 13, 2023

Experience Insights

Rethinking the Lottery Proposition: New Players, New Realities, New Dreams

With younger Canadians 1/3 less likely to play the lottery, Efram Lebovits, Laura Richard, Evin Demirli, and Andrei Flueraru dive into the evolving dynamics and discuss what this means for the future of lotteries in our latest edition of The Level5 Strategy Perspective.

Aaron InocencioNovember 30, 2023

Illustration of various travel items in the tourism industry.

Insights Transformation

Navigating Emotional Decision-Making in the Travel and Tourism Industry

Despite economic headwinds in 2022 and 2023, the tourism industry remains resilient thanks to several factors that are reshaping the industry.

Aaron InocencioSeptember 6, 2023

Insights Strategy

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?

Aaron InocencioJune 22, 2023

Insights

Opportunities for Increasing North American Lottery Sales Among Younger Consumers

Gen Z and Millennial consumers are re-shaping industries with their habits and preferences – and industries must adopt new strategies and approaches to attract and retain these customers. The lottery sector is no exception.

Aaron InocencioOctober 14, 2022

Strategy

The Medium is the Message

For the lottery industry to maintain success, balance is needed in terms of sales channels – both adapting to digital and maintaining physical brick-and-mortar offerings.

Aaron InocencioOctober 12, 2022

Insights

How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose

“Gen Y and Z habits and preferences are causing rapid change across sectors, which leaders I work with in the lottery sector are proactively embracing to secure the sector’s future.”

shahryarOctober 3, 2022

Transformation

Continuing Success in the Lottery Industry: Embracing Gen Y & Z

Public sources and our own Level5 data indicate that when younger players do become engaged with the lottery some exhibit strong play behaviours.

Aaron InocencioSeptember 22, 2022

Transformation

Leading In5:
Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC

In this latest feature, Efram Lebovits interviews Peter ter Weeme, whose unique approach to incorporating social purpose into leadership has enabled him to build enduring relationships for long-term results.

Aaron InocencioFebruary 10, 2022

The Value of Brand Loyalty:
LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson

The Value of Brand Loyalty:
Bryan Pearson’s Trailblazing Journey with Air Miles

Rethinking the Lottery Proposition: New Players, New Realities, New Dreams

Navigating Emotional Decision-Making in the Travel and Tourism Industry

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

Opportunities for Increasing North American Lottery Sales Among Younger Consumers

The Medium is the Message

How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose

Continuing Success in the Lottery Industry: Embracing Gen Y & Z

Leading In5:
Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC

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