Strategy

Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation

In the latest episode of the Brand-Driven CEO, Level5 Founder David Kincaid interviews Susan O'Brien as she explains how Canadian Tire has been able to adapt their business model and loyalty program over the course of the organization’s history to meet the needs of the modern consumer.

RockStarAugust 22, 2024

Experience

How organizations can become leading customer-centric organizations?

Customer-centric organizations prioritize gaining a deep understanding of what motivates behaviour and align both the promises they make to customers and their own strategic ambitions with customer wants and needs.

RockStarApril 4, 2024

Experience

Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands

Peter Bowman and Michael Luu explore the driving forces behind an industry that is in constant evolution. Discover how the broadening definition of health and wellness, the evolving perception of value, and the advent of innovative technologies around convenience are transforming the landscape of the grocery industry.

RockStarJanuary 30, 2024

Execution

What Old Navy Got Wrong About Inclusivity

Level5 Managing Partner Hua Yu examines how Old Navy’s size inclusion strategy failed to deliver desired results.

RockStarJuly 13, 2022

Experience Execution Strategy

Level5 Roundtable:
People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?

In this Roundtable episode, Level5 Strategy’s Laura Richard, Rob Gizzie and Andrei Flueraru explore what’s next for big-box retailers, budding brands and consumers in the off-mall reality that may be here to stay.

RockStarMay 27, 2021

Experience Execution Strategy

Level5 Roundtable:
What is the Future of the Shopping Mall?

In this Roundtable discussion, Level5 Strategy’s Principal Laura Richard, Director Rob Gizzie and Senior Consultant Andrei Flueraru, share their perspectives on how the changing consumer behavior, COVID impact and competition pressures are transforming the dynamic of the shopping mall.

RockStarMay 4, 2021

Women in Strategy

Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)

In Part 2 of the series, Julia Bao, Founder of skincare brand BAO Laboratory, Brandi Leifso, CEO and Founder of EVIO Beauty, and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, talked about how they’re adapting their offering to better meet the needs of their customers amid the pandemic.

RockStarMarch 23, 2021

Women in Strategy

Roundtable Discussion:
The Pandemic’s Impact on Consumer Behaviour (Part 1)

In Part 1 of the series, they discussed the change in consumer behavior as a result of the pandemic and industry shifts.

RockStarMarch 11, 2021

Experience Strategy

E-Commerce is Rising in Importance – But So Are Customers’ Expectations

A multichannel strategy is a must-have in this challenging time. Find out why eCommerce is especially important to consistently delivering their brand promise.

RockStarOctober 27, 2020

Strategy

What does it take to Build a Powerful Control Label Brand?

In-house brands have come a long way since their original purpose of playing second fiddle to national brands. Today, they provide value beyond price, build loyalty and often outshine their national counterparts in quality and innovation.

RockStarJanuary 23, 2020

Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation

How organizations can become leading customer-centric organizations?

Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands

What Old Navy Got Wrong About Inclusivity

Level5 Roundtable:
People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?

Level5 Roundtable:
What is the Future of the Shopping Mall?

Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)

Roundtable Discussion:
The Pandemic’s Impact on Consumer Behaviour (Part 1)

E-Commerce is Rising in Importance – But So Are Customers’ Expectations

What does it take to Build a Powerful Control Label Brand?

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