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Efram Lebovits

Managing Partner

As a Managing Partner at Level5, Efram works closely with client leadership teams and Boards of Directors to align and capitalize on strategic opportunities and overcome significant business challenges.

Efram Lebovits image

About Efram

Efram’s work spans the private, public and not-for-profit sectors – all with the aim of driving sustainable growth through market-driven insights and guided by ownable and actionable strategies. His client base is diverse but often holds a common challenge of needing to drive growth and/or change within a complex, multi-stakeholder environment. Efram has led a multitude of projects in the lottery and gaming sector and is the firm’s leader in this space.

Before joining Level5, Efram was part of an international management consulting firm where he led organizational effectiveness and efficiency work for Fortune 100 companies in the U.S. In addition, he has led brand and market research projects with several service-side organizations.

Efram is an avid fisherman, a self-proclaimed hockey-nut, and a devoted soccer Dad.

A cornerstone of Efram’s engagements is his ability to build aligned organizational support for the work that he leads in conjunction with client partners. His areas of focus include:

  • Strategic Insight Development
  • Opportunity / Issue Assessment
  • Strategic Planning
  • Brand Development and Differentiation
  • Customer Experience Optimization
  • Organizational Design and Enablement

Beyond Level5

  • Board member at a Private School in Toronto
  • Speaker at various industry and post-secondary events


  • BBA from the Schulich School of Business at York University
  • MBA from the Ross School of Business at the University of Michigan

Latest ideas from Efram

From Promise to Performance:
A Blueprint In Unlocking Customer Centricity

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Rethinking the Lottery Proposition: New Players, New Realities, New Dreams

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Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy

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