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Part 7 - Final Reflections
Strategy
Video:

The Brand-Driven CEO ft. Hugo Powell: Part 7 – Final Reflections

May 18, 2023
In this final episode, Hugo takes us on an introspective journey, diving deep into the changes he would have made during his remarkable career.
David Kincaid
Mid-Market Partnerships
Strategy
Article:

Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations

May 4, 2023
As consumer expectations continue to rise and competition intensifies, it can be challenging for mid-market organizations to keep up without incurring additional costs or competencies.
Kenton Vermeer, Laura Richard, Sean Pavlidis
Strategy
VIDEO:

The Brand-Driven CEO ft. Hugo Powell: Part 6 – Six Success Factors Behind Brand-Driven CEOs

April 27, 2023
In part 6 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss success factors for CEOs.
David Kincaid
Strategy
Video:

The Brand-Driven CEO ft. Hugo Powell: Part 5 – The New 4Ps of Brand Management

April 13, 2023
In Part 5 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss Hugo’s experience leading McGavin’s Bakery and Labatt’s to success in the context of the New 4P’s.
David Kincaid
Strategy
Video:

The Brand-Driven CEO ft. Hugo Powell: Part 4 – Consistently Kept

March 30, 2023
In Part 4 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss the latter half of the “Value of a Promise Consistently Kept™” in the context of Hugo’s experience with Nabob.
David Kincaid
Experience

Patient-Centered Care: Designing a Thoughtful Healthcare Experience

March 28, 2023
Aligned with his interest in the healthcare sector, Level5 Analyst Jordan Tepper brings Patient-Centered Care to light through the lens of core Level5 methodologies.
Jordan Tepper
Pricing Strategy Internal Factors
Strategy

Pricing Strategy Amid an Ever-Changing Market

March 23, 2023
A price tag holds substantial weight. It is often the final purchase decision factor, and a contributor to brand perception.
Erika Siegert, Evin Demirli, Jordan Shapiro
Transformation
Strategy Lounge Podcast:

Opportunity Unleashed Ep. 1 – A Conversation with Ryan Duffy, Founder & CEO of Blackstone Energy Services

March 22, 2023
In this inaugural episode, Michael welcomes Ryan Duffy, Founder and CEO of Blackstone Energy Services – an organization helping their clients deliver responsible energy management while lowering both costs and carbon.
Michael Carter
Hugo Powell Interview from Part 1 to 3
Strategy
VIdeo:

The Brand-Driven CEO ft. Hugo Powell: Part 3 – The Value of a Promise

March 16, 2023
In Part 3 of the seven-part series, David Kincaid and Hugo Powell discuss the former half of that phrase in the context of Hugo’s experience leveraging disaggregation to understand a brand’s value.
David Kincaid
Positioning: A Tool for Efficiency in Tech
Strategy

Positioning: A Tool for Efficiency in Tech

March 15, 2023
Level5 Principal Sean Pavlidis delves into the “whys” and “hows” of positioning as a means for efficiency for technology organizations.
Sean Pavlidis