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Article:

Positioning as a Driver of Bottom-Line Performance

April 11, 2024
The technology industry has experienced a reckoning in the past year due to macroeconomic and financial market conditions. Positioning is more critical than ever for tech companies to drive profitability amidst these industry-wide challenges.
Sean Pavlidis
Experience
Video:

How organizations can become leading customer-centric organizations?

April 4, 2024
Customer-centric organizations prioritize gaining a deep understanding of what motivates behaviour and align both the promises they make to customers and their own strategic ambitions with customer wants and needs.
Laura Richard
Experience
Article:

Unlocking Personalization: Considerations for Execution

March 28, 2024
Canadian consumers are more likely to engage with, repurchase, and recommend brands that personalize the customer experience.
Ian Madell, Andrei Flueraru, Erika Siegert, Bashaar Hassan
Experience
Article:

Understanding Key Moments of Truth Along the Customer Journey

March 14, 2024
Understanding the pivotal moments that shape your customer's journey is crucial in today's competitive landscape.
Evin Demirli, Carolyn Adams
Strategy
Video:

Why would a brand seek a celebrity or athlete sponsorship?

February 22, 2024
After recently sharing his thoughts with Strategy Online, we asked Managing Partner, Matt Kelly to draw on his experiences to dive deeper into the upsides and risks of athlete and celebrity brand deals.
Matthew Loyal Kelly
Experience
Video:

The Value of Brand Loyalty:
LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson

February 8, 2024
Loyalty programs have come a long way from where they were when Bryan Pearson began his tenure at LoyaltyOne.
David Kincaid
Experience
Article:

Reducing Churn in a Downturn

February 1, 2024
Sean Pavlidis and Joseph Smith share how industry leaders must shift their focus to protect and grow their most critical segments by following a structured approach.
Sean Pavlidis, Joseph Smith
Experience
Article:

Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands

January 30, 2024
Peter Bowman and Michael Luu explore the driving forces behind an industry that is in constant evolution. Discover how the broadening definition of health and wellness, the evolving perception of value, and the advent of innovative technologies around convenience are transforming the landscape of the grocery industry.
Peter Bowman, Michael Luu
Experience
Perspective Paper:

From Promise to Performance:
A Blueprint In Unlocking Customer Centricity

January 23, 2024
In today’s turbulent market, being customer-centric isn’t just an advantage; it’s essential for protecting your market position and continuing to drive growth. But what does it truly mean to be customer-centric?
Efram Lebovits, Jordan Shapiro, Laura Richard
Transformation
Podcast:

Opportunity Unleashed
Episode 4: A Conversation with Paul Jackson, COO of Gore Mutual Insurance

December 14, 2023
In our latest episode of Opportunity Unleashed, Michael Carter sits down with Paul Jackson to understand key success factors in driving change throughout the organization, how his leadership style had to adapt throughout the journey, and what it means to be a purpose-driven organization.
Michael Carter
The Level5 Perspective
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