Level 5 Strategy

Just another WordPress site

How Level5 is ensuring
the safety and wellbeing of
our clients, employees,
and communities

Hear from the President and Founder

Achieving Sustainable
and Profitable Growth

Learn what it means for your organization.

Explore the Winter 2020 Edition of our Top 10 Must Reads

Looking for inspiring yet practical solutions to your growth challenges?

Unlock Profitable Growth

Is your customer experience driving profitable growth?

Transform Your Customer Experience

Level5 is a leading strategy and transformation consulting firm that delivers profitable growth and a superior ROI for our clients by leveraging the power of their brand.

We help our clients achieve profitable growth by focusing on 4 key solution areas:

<a href="/our-expertise/insights/"><span>Insights</span></a>
Insights
<a href="/our-expertise/strategy/"><span>Strategy</span></a>
Strategy
<a href="/our-expertise/transformation/"><span>Transformation</span></a>
Transformation
<a href="/our-expertise/customer-experience/"><span>Customer Experience</span></a>
Customer Experience

Our Clients


   

Our Latest Ideas

Strong Brands in Times of Crisis

| David Kincaid

L5 Work: Operationalizing the Brand to Create a Customer Journey Framework for PC Financial

| Level5

The Three Key Success Factors That Will Decide the Winners of Cannabis Retail

| Efram Lebovits, Sean Pavlidis, Evin Demirli, James Hunter

Strong Brands in Times of Crisis

| David Kincaid

L5 Work: Operationalizing the Brand to Create a Customer Journey Framework for PC Financial

| Level5

The Three Key Success Factors That Will Decide the Winners of Cannabis Retail

| Efram Lebovits, Sean Pavlidis, Evin Demirli, James Hunter

Episode 8: The Value of a Promise Consistently Kept™

| Matt Kelly

L5 Perspective: Leveraging Data to Achieve Seamless Customer Journey

| Level5

L5 Perspective: The Value of a Promise Consistently Kept™

| Matt Kelly

Episode 7: The Power of Quantitatively Measuring Emotions

| Matt Kelly

The Importance of Quantitatively Measuring Emotions

| Matt Kelly

Is Your Business Suffering from Brand Confusion?

| Matt Kelly

What does it take to Build a Powerful Control Label Brand?

| Ian Madell

Is Your Organization Climate Change Proof?

| Matt Kelly

How Sustainability is Becoming a Key Ingredient in Fashion Brands’ Promise to Consumers

| Lauren Singer

AI is impacting the future of retail. Are you ready?

| Lauren Singer

L5 Perspective: Capturing The Moments of Truth Along the Customer Journey

| Claude Ricks

L5 Perspective: “Segments of One”, The New Reality

| David Kincaid

Episode 6: Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators

| Claude Ricks, Efram Lebovits, Garnet Tosswill

Level5 Leaders Forum: Achieving Profitable Growth with New Canadians

| Level5

The Imperative for a Multicultural Growth Strategy

| Hua Yu, Frank Zhang, Richard Wang
How a customer-first mindset can help public organizations keep their promises to Canadians

How a customer-first mindset can help public organizations keep their promises to Canadians

| Rob Gizzie, Garnet Tosswill, Pooja Patel

Level5 Leaders’ Forum: How Data Drives the Customer Journey

| Level5

Episode 5: How Truly Sustainable Companies Drive Growth Through an Authentic Promise

| Andrei Flueraru, James Hunter
The Brand Driven CEO Episode 5: Be Brave And Agile

The Brand Driven CEO Episode 5: Be Brave And Agile

| David Kincaid
The Brand Driven CEO Episode 4: Aligning DX with Brand

The Brand Driven CEO Episode 4: Aligning DX with Brand

| David Kincaid
The Brand Driven CEO | Episode 3: Managing your brand as an asset

The Brand Driven CEO Episode 3: Managing Your Brand as an Asset

| David Kincaid
The Brand Driven CEO | Episode 2: The value of a brand

The Brand Driven CEO Episode 2: The Value of a Brand

| David Kincaid
The Brand Driven CEO | Episode 1: Brands and the role of the c-suite

The Brand Driven CEO Episode 1: Brands and the Role of the C-suite

| David Kincaid
What is Your Organization's Moon Shot

What is Your Organization’s Moon Shot

| Matthew Loyal Kelly
Episode 4: How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey

Episode 4: How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey

| Claude Ricks, Ian Madell, Rob Gizzie, Mike Doherty

Customer Centricity Volume 1: Customer Experience Re-imagined

| Claude Ricks, Efram Lebovits, Rob Gizzie
Is a Sustainable Packaging Revolution Upon Us?

Is a Sustainable Packaging Revolution Upon Us?

| Rob Gizzie
Episode 3: How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand

Episode 3: How Canadian Tire Retained its Title as Canada’s Most Valuable Retail Brand

| Ian Madell
The Toronto Raptors and the New Canadian Identity

The Toronto Raptors and the New Canadian Identity

| Hua Yu, Frank Zhang, Richard Wang
Episode 2: Why Tim Hortons is the newest coffee “darling” in China

Episode 2: Why Tim Hortons is the newest coffee “darling” in China

| Hua Yu, Frank Zhang
“Linking Customer Experiences Across Multiple Channels is What the Great Retailers Are Building” – Interview with Ian Madell, Managing Partner and President at Level5

“Linking Customer Experiences Across Multiple Channels is What the Great Retailers Are Building” – Interview with Ian Madell, Managing Partner and President at Level5

| Ian Madell
Interview with Susan OBrien

Interview with Susan O’Brien: How Canadian Tire stays as Canada’s Strongest Retail Brand

| Ian Madell
What if Winning Isn’t Everything? Here’s What Manchester United Tells Us About the Power of Building a Strong Brand

What if Winning isn’t Everything? Here’s What Manchester United Tells Us About the Power of Building a Strong Brand

| Rob Gizzie
The Future of Grocery Has Arrived; Key Takeaways From the Success of Alibaba’s Freshippo Supermarket

The Future of Grocery Has Arrived; Key Takeaways From the Success Of Alibaba’s Freshippo Supermarket

| Hua Yu, Frank Zhang, Richard Wang
Unpacking Brexit: Leading vs. Listening – Managing the Paradox in Strategic Planning

Unpacking BREXIT: Why Leading and Listening Leads to Executable Business Growth Strategies

| Garnet Tosswill

Retail: The Key to Building Cannabis Brands

| Efram Lebovits, Sean Pavlidis
Where's the Beef

Where’s the Beef? Plant-based Burgers and Brand Strategy

| Matthew Loyal Kelly

The Cannabis Industry: Crossing the Inflection Point

| Efram Lebovits, Sean Pavlidis
Episode 1: The Cannabis Industry – Crossing the Inflection Point (Podcast)

Episode 1: The Cannabis Industry – Crossing the Inflection Point (Podcast)

| Efram Lebovits
Profitable Talent Management is Always Aligned with Brand Values

Profitable Talent Management is Always Aligned with Brand Values

| Sylvia Palko, Hua Yu
In Shanghai, Why Tim Hortons is the Hottest Brand on Earth

In Shanghai, Why Tim Hortons is the Hottest Brand on Earth

| Hua Yu, Frank Zhang, Richard Wang
Brand Building - Top 10 Lessons Learned

Brand Building – Top 10 Lessons Learned

| David Kincaid
The Value of a Promise Consistently Kept for High Speed Rail Brands in China

The Value of a Promise Consistently Kept for High Speed Rail Brands in China

| Matt Kelly
How Apple got us to pay so much for the iPhone

How Apple Got Us to Pay So Much for the iPhone

| Matt Kelly
Nike’s Brand Strategy is to ‘Just Do It’ and Take Risks

Nike’s Brand Strategy is to ‘Just Do It’ and Take Risks

| Matt Kelly
From Fintech to Finlife, What can Canadian Banks Learn From This Emerging Trend in China?

From Fintech to Finlife: What Can Canadian Banks Learn from this Emerging Trend in China?

| Hua Yu
Is Seth rogan Driving the TTC in the Right Direction?

Is Seth Rogan Driving the TTC in the Right Direction?

| Alexander Czegledy
Second Toke?

Second Toke?

| Matt Kelly
Apple Turns a Trillion!

Apple Turns a Trillion!

| Matt Kelly
Pizza: Childhood Favourite Turned Investor Nightmare

Pizza: Childhood Favourite Turned Investor Nightmare

| Richard Baran-Chong
Branding in Canada: The Challenge of Growing Diversity

Branding in Canada: The Challenge of Diversity Marketing

| Matt Kelly
Bringing “DOUBLE DOUBLE” To China: 3 Opportunities and Watch-Outs for Tim Hortons

Bringing “DOUBLE DOUBLE” To China: 3 Opportunities and Watch-Outs for Tim Hortons

| Hua Yu
Four Ways to Align Senior Leaders to Change

Four Ways to Align Senior Leaders to Change

| Efram Lebovits
The Role of Change Leadership in an Organization's Survival and Sustainability

The Role of Change Leadership in an Organization’s Survival and Sustainability

| Efram Lebovits
Digital Transformation: In Search of a Definition

Digital Transformation: In Search of a Definition

| Claude Ricks
Branding: The Good, Bad and Ugly – An Important Lesson From MEC.

Branding: The Good, Bad and Ugly – An Important Lesson From MEC

| David Kincaid
How Strong, or Weak, is Your Personal Profile, and Why it Matters

How Strong, or Weak, is Your Personal Profile, and Why it Matters

| Matt Kelly
What Has Your Brand Done For Society Lately?

What Has Your Brand Done For Society Lately?

| Matt Kelly
Using Emotional Drivers to Your Ownable Competitive Advantage

Using Emotional Drivers to Your Ownable Competitive Advantage

| Matt Kelly
The Value of a Promise Consistently Kept

The Value of a Promise Consistently Kept

| David Kincaid
Your Brand: One of Your Most Underutilized Growth Drivers

Your Brand: One of Your Most Underutilized Growth Drivers

| Matt Kelly
5 Ways CEO's Need to Think About Digital Transformation in Order to Lead it for Their Brand

5 Ways CEO’s Need to Think About Digital Transformation in Order to Lead it for Their Brand

| Sylvia Palka Melo
Hua Yu Awarded Most Influential Woman in Ethnic Brand Strategy – Canada

Hua Yu Awarded Most Influential Woman in Ethnic Brand Strategy – Canada

| Selina Phan
Building Ownable Competitive Advantage Begins With Answering Your Brand’s ‘What’ and ‘Why’

Building Ownable Competitive Advantage Begins With Answering Your Brand’s ‘What’ and ‘Why’

| Sylvia Palka Melo
LEVEL5 is Proud to be a Partner in Helping SOOPAK Bring Their Brand Strategy to Life

Level5 is Proud to be a Partner in Helping SOOPAK Bring Their Brand Strategy to Life

| Sylvia Palka Melo
Visit Level5's Ideas