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Level5 Strategy's
Top 10 Must Reads: Propelling Brands Forward During Unprecedented Times

Read The Articles Here

Looking for inspiring yet practical solutions to your growth challenges?

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Is your customer experience driving profitable growth?

Transform Your Customer Experience

Level5 Strategy is a leading strategy and transformation consulting firm that delivers profitable growth and a superior ROI for our clients by leveraging the power of their brand.

We help our clients achieve profitable growth by focusing on 4 key solution areas:

<a href="/our-expertise/insights/"><span>Insights</span></a>
Insights
<a href="/our-expertise/strategy/"><span>Strategy</span></a>
Strategy
<a href="/our-expertise/transformation/"><span>Transformation</span></a>
Transformation
<a href="/our-expertise/customer-experience/"><span>Customer Experience</span></a>
Customer Experience

Our Clients

Toronto Maple Leafs Muskoka Brewery LCBO Shoppers Drug Mart Canada Goose Orville Redenbachers Canadian Tire
Stericycle San Jose Sharks Metrolinx Live Nation The Hospital for Sick Children 3M Rogers The Home Depot SportChek YMCA The Shopping Channel Toronto Pearson Airport University of Toronto Toronto Blue Jays

Ontario Lottery and Gaming Corporation D+H Port Authority of NY and NJ MPAC PC Financial General Motors Leon's Home Hardware Yellow Pages Kimberly Clark OCAD University Moosehead Brewery Electrical Standard Association Keyspire Fairmont Royal York Mount Sinai Hospital Sunnybrook Hospital Reitmans

Tangerine Girl Guides York University Economical Insurance COX  Steamwhistle Ottawa SenatorsOntario Government Entrust Datacard Calgary Co-op Princess Auto Loblaws National Football League Gluskin Baycrest Reliance Home Comfort Aeroplan  Europ Assistance McKesson Startech Universal Studios

Our Latest Ideas

Differentiation in a Competitive Market: Insurance Industry Spotlight

Articles | Joseph Smith

The Top 10 Must Reads: Propelling Brands Forward During Unprecedented Times

Articles | Level5
An illustration of a tree with people connected into one.

Connections – Not Just Products –
Win Consumers Over

Articles | Lauren Singer

Differentiation in a Competitive Market: Insurance Industry Spotlight

Articles | Joseph Smith

The Top 10 Must Reads: Propelling Brands Forward During Unprecedented Times

Articles | Level5
An illustration of a tree with people connected into one.

Connections – Not Just Products –
Win Consumers Over

Articles | Lauren Singer
An illustration of a market-led approach where people cheer for the products that meet their needs.

When the Future is Now:
How a Market-Led Approach Lets Brand-Driven CEOs Harness the Growing Wave of Social Activism

Articles | David Kincaid

Why Your Brand Needs to Embrace Inclusive Design Thinking

Articles | Lauren Singer
Businesspeople are placing blocks

The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar

Articles | David Kincaid

Doing Business Like a Woman –
The Triumphs, the Challenges and
the Rewards

Articles | Hua Yu

L5 Work: Providing An Authentic Newcomer Experience for New Canadians

Videos | Hua Yu
People are running to the target, which is handled by the businessman, with their strategic ideas.

The Best Plans Start At The End: Starting with the Destination Creates More Actionable, Transformative Plans

Articles | Claude Ricks, Efram Lebovits, James Hunter
A lightbulb with the words "Brand" handwritten inside it.

History Lessons In Driving Brand Value: What the Golden Age of Brand Management Can Teach Today’s CEOs

Articles | David Kincaid
A man places a heart along the row of stars to indicate customer satisfaction

Promises Made, Promises Kept:
How To Develop Your Customer Centricity in 2021

Articles | Jordan Shapiro, Efram Lebovits
A group of co-workers are collaborating in the background blurred with a pair of glasses in focus.

6 Principles to Guard Against a
Do Nothing Strategy

Articles | Claude Ricks, Efram Lebovits, James Hunter
Jenga blocks fall after the wrong block is pulled.

10 Reasons Why Your Strategic Plan Was Built to Fail

Articles | Claude Ricks, Efram Lebovits, James Hunter
The cover page of Brandi Leifso's interview.

From Women’s Shelter to Vogue:
EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand

Articles | Lily Hou
A hundred keys surround the lock, but the orange key is the one that opens it.

Don’t Just Survive, Thrive!
A 7-Step Approach to Unlocking Growth During the Pandemic

Articles | Jordan Shapiro
A miniature cart full of boxes is in sideways, surrounded by gadgets and credit cards

E-Commerce is Rising in Importance – But So Are Customers’ Expectations

Articles | Matt Kelly
A brandtag with the words "The Brand-Driven CEO: Embedding Brand into Business Strategy, David Kincaid"

David Kincaid’s New Book Shows CEOs How to Harness the Power of Brand

Articles | David Kincaid

The Brand-Driven CEO: A Forbes Interview with David Kincaid

Articles, In the Media | David Kincaid
Congratulations to Hua Yu on on becoming a Finalist of Canada China Business Council’s 5 at 50 Award

Hua Yu named Award Finalist at the Canada Chinese Business Council’s
5 at 50 Initiative

In the Media | Hua Yu
A black-and-white photo of a globe over a dictionary.

L5 Work: The Importance of Building Global Awareness Within the Education Sector

Videos | Hua Yu
Top view of businessman working and brainstorming at his wooden

Leaders’ Insights: Surviving, Reviving and Thriving through Crisis

Articles | Jordan Shapiro, Efram Lebovits, Rob Gizzie, Sean Pavlidis
L5 Work: Strategically Engaging New Canadians Through Their Channels

L5 Work: Strategically Engaging New Canadians Through Their Channels

Videos | Hua Yu
Building a Brand Movement

Episode 12: Building an Unconventional Brand with Carinne Chambers-Saini, Part 2: What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement

Podcast | Lily Hou

Episode 11: Building an Unconventional Brand with Carinne Chambers-Saini, Part 1: A Journey of Resilience, Passion, and Determination

Podcast | Lily Hou

The Voice of Retail Podcast: Perspectives on the Changing Consumer in the COVID-19 Era

Podcast | Ian Madell

Leaders’ Insights (Part 9):
Bring It Into Focus

Articles | Lauren Singer, Russ Reeves, Joseph Smith, Tate Drummond

Is Your Strategy Still Relevant?
How COVID-19 Has Changed Customers’ Drivers of Choice

Articles | Matt Kelly, Russ Reeves

Leaders’ Insights (Part 8):
Ride the Roller Coaster

Articles | Lauren Singer, Russ Reeves, Tate Drummond, Joseph Smith

“Building an Effective and Authentic Newcomer Strategy”, Q&A with Hua Yu, Managing Partner of Level5 Strategy

Articles | Hua Yu

Building an Unconventional Brand Requires a Movement: An Interview with Carinne Chambers-Saini

Articles | Lily Hou

Leaders’ Insights (Part 7):
Think Small, Be Nimble

Articles | Lauren Singer, Russ Reeves, Joseph Smith

Leaders’ Insights (Part 6):
Model Flexibility

Articles | Lauren Singer, Russ Reeves, Tate Drummond, Joseph Smith

Keep it Simple, and Keep it Consistent: Why Brands That Consistently Deliver on Their Promise Today Will Recover Faster Tomorrow

Articles | James Hunter, Richard Wang

Leaders’ Insights (Part 5):
See the Big Picture

Articles | Jordan Shapiro, Efram Lebovits, Rob Gizzie, Sean Pavlidis

Customer Centricity:
A Three-Part Series on Building a Customer-Centric Organization

Articles | Claude Ricks, Efram Lebovits, Jordan Shapiro, Rob Gizzie

Customer Centricity Part 3:
Operationalizing a Customer-Centric Organization

Perspective Papers | Claude Ricks, Efram Lebovits, Jordan Shapiro, Rob Gizzie
Episode 10: Building Leadership Skills for Women Entrepreneurs

Episode 10: Building Leadership Skills for Women Entrepreneurs

Podcast | Lauren Singer
Episode 9: Adapting Fast During COVID-19

Episode 9: Adapting Fast During COVID-19

Podcast | Lauren Singer
Leaders Insight Part 4

Leaders’ Insights (Part 4):
Be the Keystone

Articles | Jordan Shapiro, Efram Lebovits, Rob Gizzie, Sean Pavlidis

Will Your Brand Survive the Pandemic? The Rising Importance of Meaningful and Impactful Customer Interactions

Articles | Matt Kelly, Efram Lebovits, Russ Reeves

Moving Quickly to Capture Growth During COVID-19:
Be Bold. Be Adaptive. Be Unafraid.

Articles | Efram Lebovits, Sean Pavlidis, James Hunter

Be Bold: An Interview with Linda Hasenfratz (Part 3)

Articles | Lauren Singer, Louise O'Donnellan

Be Agile: An Interview with Linda Hasenfratz (Part 2)

Articles | Lauren Singer, Louise O'Donnellan

Be Adaptable: An Interview with Linda Hasenfratz (Part 1)

Articles | Lauren Singer
Leaders Insights Part 3: The Balancing Act

Leaders’ Insights (Part 3):
Mind Your Balance

Articles | Jordan Shapiro, Efram Lebovits, Rob Gizzie, Sean Pavlidis

Something For Fans to Cheer About: The Virtual ‘Sharks Experience’ During COVID-19

Articles | Sean Pavlidis
Staying afloat in this Pandemic as a Small Fish

Staying Afloat in This Pandemic as a Small Fish

Articles | Rob Gizzie, Frank Zhang, Lauren Singer
Top view of businessman working and brainstorming at his wooden

Leaders’ Insights (Part 2):
Find Your Rhythm

Articles | Jordan Shapiro, Efram Lebovits, Rob Gizzie, Sean Pavlidis

Creating a Strong Business and Building a Better World During Times of Crisis

Articles | Lauren Singer, Lily Hou
People creating the customer experience framework

Customer Centricity Part 2:
Designing for Customer Needs Where and When It Matters Most

Perspective Papers | Claude Ricks, Efram Lebovits, Jordan Shapiro, Rob Gizzie

Lots Will Be New, Little Will Be Normal: How COVID-19 Is Making Business Un-Usual

Articles | Matt Kelly
light bulb with stacks of coins and shopping cart

Beyond Survival and Stabilization:
How Retail Can Spring Back to Growth

Articles | Ian Madell, Jordan Shapiro, Frank Zhang
Leaders Insights Part 1: Watch the Road

Leaders’ Insights (Part 1):
Watch the Road

Articles | Jordan Shapiro, Efram Lebovits, Rob Gizzie, Sean Pavlidis
How business leaders can navigate the current "new normal"

Chatter That Matters: Legends Edition

Podcast | David Kincaid
The COVID-19 Playbook; How Leaders Should Focus Efforts Over the Next 7, 30, and 100 Days

The COVID-19 Playbook: How Leaders Should Focus Efforts Over the Next 7, 30, and 100 Days

Articles | Sean Pavlidis, Claude Ricks

Strong Brands in Times of Crisis

Videos | David Kincaid

L5 Work: Operationalizing the Brand to Create a Customer Journey Framework for PC Financial

Videos | Level5
Top 10 Articles: Winter 2020 Edition

The Top 10 Articles: Winter 2020 Edition

Articles | Level5

The Three Key Success Factors That Will Decide the Winners of Cannabis Retail

Articles | Efram Lebovits, Sean Pavlidis, Evin Demirli, James Hunter

Episode 8: The Value of a Promise Consistently Kept™

Podcast | Matt Kelly

L5 Perspective: Leveraging Data to Achieve Seamless Customer Journey

Videos | Level5

L5 Perspective: The Value of a Promise Consistently Kept™

Videos | Matt Kelly

Episode 7: The Power of Quantitatively Measuring Emotions

Podcast | Matt Kelly

The Importance of Quantitatively Measuring Emotions

Videos | Matt Kelly

Is Your Business Suffering from Brand Confusion?

Articles | Matt Kelly

What does it take to Build a Powerful Control Label Brand?

Articles | Ian Madell

Is Your Organization Climate Change Proof?

Articles | Matt Kelly
How Sustainability is becoming a key Ingredient in Fashion Brands' Promise to Brands

How Sustainability is Becoming a Key Ingredient in Fashion Brands’ Promise to Consumers

Articles | Lauren Singer
AI is impacting the future of retail

AI is impacting the future of retail. Are you ready?

Articles | Lauren Singer

L5 Perspective: Capturing The Moments of Truth Along the Customer Journey

Videos | Claude Ricks

L5 Perspective: “Segments of One”, The New Reality

Videos | David Kincaid

Episode 6: Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators

Podcast | Claude Ricks, Efram Lebovits, Garnet Tosswill

Level5 Leaders Forum: Achieving Profitable Growth with New Canadians

Videos | Level5

The Imperative for a Multicultural Growth Strategy

Perspective Papers | Hua Yu, Frank Zhang, Richard Wang
How a customer-first mindset can help public organizations keep their promises to Canadians

How a customer-first mindset can help public organizations keep their promises to Canadians

Articles | Rob Gizzie, Garnet Tosswill, Pooja Patel

Level5 Leaders’ Forum: How Data Drives the Customer Journey

Videos | Level5

Episode 5: How Truly Sustainable Companies Drive Growth Through an Authentic Promise

Podcast | Andrei Flueraru, James Hunter
The Brand Driven CEO Episode 5: Be Brave And Agile

The Brand Driven CEO Episode 5: Be Brave And Agile

Videos | David Kincaid
The Brand Driven CEO Episode 4: Aligning DX with Brand

The Brand Driven CEO Episode 4: Aligning DX with Brand

Videos | David Kincaid
The Brand Driven CEO | Episode 3: Managing your brand as an asset

The Brand Driven CEO Episode 3: Managing Your Brand as an Asset

Videos | David Kincaid
The Brand Driven CEO | Episode 2: The value of a brand

The Brand Driven CEO Episode 2: The Value of a Brand

Videos | David Kincaid
The Brand Driven CEO | Episode 1: Brands and the role of the c-suite

The Brand Driven CEO Episode 1: Brands and the Role of the C-suite

Videos | David Kincaid
What is Your Organization's Moon Shot

What is Your Organization’s Moon Shot

Articles | Matthew Loyal Kelly
Episode 4: How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey

Episode 4: How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey

Podcast | Claude Ricks, Ian Madell, Rob Gizzie, Mike Doherty

Customer Centricity Part 1:
Customer Experience Re-imagined

Perspective Papers | Claude Ricks, Efram Lebovits, Rob Gizzie
Is a Sustainable Packaging Revolution Upon Us?

Is a Sustainable Packaging Revolution Upon Us?

Articles | Rob Gizzie
Episode 3: How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand

Episode 3: How Canadian Tire Retained its Title as Canada’s Most Valuable Retail Brand

Podcast | Ian Madell
The Toronto Raptors and the New Canadian Identity

The Toronto Raptors and the New Canadian Identity

Articles | Hua Yu, Frank Zhang, Richard Wang
Episode 2: Why Tim Hortons is the newest coffee “darling” in China

Episode 2: Why Tim Hortons is the newest coffee “darling” in China

Podcast | Hua Yu, Frank Zhang
“Linking Customer Experiences Across Multiple Channels is What the Great Retailers Are Building” – Interview with Ian Madell, Managing Partner and President at Level5

“Linking Customer Experiences Across Multiple Channels is What the Great Retailers Are Building” – Interview with Ian Madell, Managing Partner and President at Level5

Articles | Ian Madell
Interview with Susan OBrien

Interview with Susan O’Brien: How Canadian Tire stays as Canada’s Strongest Retail Brand

Articles | Ian Madell
What if Winning Isn’t Everything? Here’s What Manchester United Tells Us About the Power of Building a Strong Brand

What if Winning isn’t Everything? Here’s What Manchester United Tells Us About the Power of Building a Strong Brand

Articles | Rob Gizzie
The Future of Grocery Has Arrived; Key Takeaways From the Success of Alibaba’s Freshippo Supermarket

The Future of Grocery Has Arrived; Key Takeaways From the Success Of Alibaba’s Freshippo Supermarket

Articles | Hua Yu, Frank Zhang, Richard Wang
Unpacking Brexit: Leading vs. Listening – Managing the Paradox in Strategic Planning

Unpacking BREXIT: Why Leading and Listening Leads to Executable Business Growth Strategies

Articles | Garnet Tosswill

Retail: The Key to Building Cannabis Brands

Perspective Papers | Efram Lebovits, Sean Pavlidis
Where's the Beef

Where’s the Beef? Plant-based Burgers and Brand Strategy

Articles | Matthew Loyal Kelly

The Cannabis Industry: Crossing the Inflection Point

| Efram Lebovits, Sean Pavlidis
Episode 1: The Cannabis Industry – Crossing the Inflection Point (Podcast)

Episode 1: The Cannabis Industry – Crossing the Inflection Point (Podcast)

Podcast | Efram Lebovits
Profitable Talent Management is Always Aligned with Brand Values

Profitable Talent Management is Always Aligned with Brand Values

Articles | Sylvia Palko, Hua Yu

In Shanghai, Why Tim Hortons is the Hottest Brand on Earth

Articles | Hua Yu, Frank Zhang, Richard Wang
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2021 Full-Time Senior Consultant Opportunity

About Level5 Strategy

Level5 Strategy is a leading strategy and transformation management consulting firm based in Toronto. We help our clients achieve a strong ROI by developing insights, strategy and transformation through the lens of their brand.

Since our inception in 2002, we’ve worked with over 300 clients across B2B, B2C, government and not-for-profit sectors in Canada, U.S. and other parts of the globe. Level5’s list of clients includes: Canadian Tire, Loblaws, Canada Goose, Sport Chek, Sick Kids, Toronto Pearson, MPAC, Home Depot and the San Jose Sharks, among many others.

Our people are our brand, and our culture is what sets us apart. We have five values that shape our culture and inspire our people: drive, openness, integrity, collaboration and accountability. We strive to foster a culture that brings the power of learning, laughter and diversity to life – where people with different backgrounds and experiences thrive in their professional and personal lives.

Social responsibility has been woven into the fabric of our firm since its foundation 18 years ago. We aspire to make a positive impact on our clients, people and the communities in which we live and work. Level5 staff is active through community service and partnerships, social consulting engagement and team-based fundraising opportunities.

About the role

We’re looking for a Senior Consultant to join our team. We seek an ambitious, energetic and curious mind who is able to adapt to a dynamic work environment. You will be expected to collaborate with other team members to effectively deliver project projects. Our multi-project approach will enable you to take on increased responsibility and gain experience and visibility in a number of organizations across various industries.

At Level5, we not only believe in the growth of our clients, but also in the growth of our people. We encourage all our team members to think innovatively and make an impact from day one. We’re committed to providing our people with the tools and opportunities that allow them to thrive, grow and have fun.


Responsibilities:

  • Able to develop high quality client project content independently, including scoping, proposing, project problem diagnosis, solution development and planning, financial analysis, business case development, client communications, facilitation, and documentation
  • Able to manage day-to-day client interaction and project team activities, monitor timelines, due dates and project profitability
  • Able to facilitate effectively and confidently in front of the client
  • Work cohesively across numerous projects and client teams simultaneously
  • Continuously refine and develop the Level5 toolkit to ensure that material stays current, relevant, and reflects learning from client engagements
  • Participate in business development
  • Contribute to internal firm activities (e.g., marketing, business development and culture at Level5)

Minimum qualifications:

  • Bachelor’s Degree
  • Well-developed analytical/story-telling capabilities, problem-solving skills and critical and strategic thinking
  • Strong financial acumen and excellent Excel skills
  • Strong writing, presentation and facilitation skills, including in-depth knowledge of PowerPoint
  • Ability to work independently as well as collaboratively
  • Strong organizational, time management and multi-tasking skills
  • Passion for learning
  • 3-4 years of work experience in management consulting or other relevant industry

We offer a competitive salary and benefits package.

If you’d like to be considered for the Senior Consultant, please send your resume, cover letter and transcripts to career@level5strategy.com.

Level5 Strategy is committed to workplace diversity. We value our distinctive culture and believe it’s a key source of Level5 Strategy’s competitive advantage. We believe that a diverse workforce enables broader thinking, collaboration and problem-solving when meeting the needs of our clients. Diversity includes, but is not limited to, gender, age, nationality, race, religious beliefs, cultural background, sexual orientation, marital status and physical ability.

For more information about Level5 Strategy, please visit our website at www.level5strategy.com.

2021 Full-Time Analyst / Consultant

About Level5 Strategy

Level5 is a leading strategy and transformation management consulting firm based in Toronto. We help our clients achieve a strong ROI by developing insights, strategy and transformation through the lens of their brand.

Since our inception in 2002, we’ve worked with over 300 clients across B2B, B2C, government and not-for-profit sectors in Canada, U.S. and other parts of the globe. Level5’s list of clients includes: Canadian Tire, Loblaws, Canada Goose, Sport Chek, SickKids, Toronto Pearson, Girl Guides and the San Jose Sharks, among many others.

Our people are our brand, and our culture is what sets us apart. We have five values that shape our culture and inspire our people: drive, openness, integrity, collaboration and accountability. We strive to foster a culture that brings the power of learning, laughter and diversity to life – where people with different backgrounds and experiences thrive in their professional and personal lives.

Social responsibility has been woven into the fabric of our firm since its foundation 18 years ago. We aspire to make a positive impact on our clients, people and the communities in which we live and work. Level5 staff is active through community service and partnerships, social consulting engagement and team-based fundraising opportunities.

About the Role

We’re looking for an Analyst / Consultant to join our team. We seek an ambitious, energetic and curious mind who is able to adapt to a dynamic work environment. You will be expected to collaborate with other team members to support project team leads on extensive, challenging projects. Our multi-project approach will enable you to take on increased responsibility and gain experience and visibility in a number of organizations across various industries.

At Level5, we not only believe in the growth of our clients, but also in the growth of our people. We encourage our junior team members to think innovatively and make an impact from day one. We’re committed to providing our people with the tools and opportunities that allow them to thrive, grow and have fun.


Responsibilities:

  • Conduct comprehensive project research and analysis and translate them into actionable recommendations.
  • Build presentation materials that clearly communicate findings and recommendations to clients and internal teams.
  • Work cohesively across numerous projects and client teams simultaneously.
  • Support project leadership by attending and participating in client meetings, workshops, and presentations.
  • Manage day-to-day relationships and project management with clients.
  • Monitor project timelines and budget to make sure the assigned projects are on track and within budget.
  • Participate in business development.
  • Contribute to internal firm activities (e.g., marketing, business development and culture at Level5).

Minimum qualifications:

  • Bachelor’s Degree
  • Well-developed research and analytical capabilities, problem-solving skills and critical and strategic thinking
  • Financial acumen and excellent Excel skills
  • Strong writing and presentation skills, including knowledge of PowerPoint
  • Ability to work independently as well as collaboratively
  • Strong organizational, time management and multi-tasking skills
  • Passion for learning
  • If you have 2-4 years of work experience, please apply for the Consultant role; if you have less than 2 years of work experience, please apply for the Analyst role

We offer a competitive salary and benefits package.

If you’d like to be considered for the Analyst / Consultant Role, please send your resume, cover letter and transcripts to career@level5strategy.com.

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