Level 5 Strategy

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Level5 is a leading strategy and transformation consulting firm that delivers profitable growth and a superior ROI for our clients by leveraging the power of their brand.

We help our clients achieve profitable growth by focusing on 4 key solution areas:

<a href="/our-expertise/insights/"><span>Insights</span></a>
Insights
<a href="/our-expertise/strategy/"><span>Strategy</span></a>
Strategy
<a href="/our-expertise/transformation/"><span>Transformation</span></a>
Transformation
<a href="/our-expertise/customer-experience/"><span>Customer Experience</span></a>
Customer Experience

Our Clients

Our Latest Ideas

The Brand Driven CEO Episode 5: Be Brave And Agile

The Brand Driven CEO Episode 5: Be Brave And Agile

| David Kincaid
The Brand Driven CEO Episode 4: Aligning DX with Brand

The Brand Driven CEO Episode 4: Aligning DX with Brand

| David Kincaid
The Brand Driven CEO | Episode 3: Managing your brand as an asset

The Brand Driven CEO Episode 3: Managing Your Brand as an Asset

| David Kincaid

Episode 5: How Truly Sustainable Companies Drive Growth Through an Authentic Promise

| Andrei Flueraru, James Hunter
The Brand Driven CEO Episode 5: Be Brave And Agile

The Brand Driven CEO Episode 5: Be Brave And Agile

| David Kincaid
The Brand Driven CEO Episode 4: Aligning DX with Brand

The Brand Driven CEO Episode 4: Aligning DX with Brand

| David Kincaid
The Brand Driven CEO | Episode 3: Managing your brand as an asset

The Brand Driven CEO Episode 3: Managing Your Brand as an Asset

| David Kincaid
The Brand Driven CEO | Episode 2: The value of a brand

The Brand Driven CEO Episode 2: The Value of a Brand

| David Kincaid
The Brand Driven CEO | Episode 1: Brands and the role of the c-suite

The Brand Driven CEO Episode 1: Brands and the Role of the C-suite

| David Kincaid
What is Your Organization's Moon Shot

What is Your Organization’s Moon Shot

| Matthew Loyal Kelly
Episode 4: How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey

Episode 4: How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey

| Claude Ricks, Ian Madell, Rob Gizzie, Mike Doherty
Customer Centricity Volume 1: Customer Experience Re-imaged

Customer Centricity Volume 1: Customer Experience Re-imaged

| Claude Ricks, Efram Lebovits, Rob Gizzie
Is a Sustainable Packaging Revolution Upon Us?

Is a Sustainable Packaging Revolution Upon Us?

| Rob Gizzie
Episode 3: How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand

Episode 3: How Canadian Tire Retained its Title as Canada’s Most Valuable Retail Brand

| Ian Madell
The Toronto Raptors and the New Canadian Identity

The Toronto Raptors and the New Canadian Identity

| Hua Yu, Frank Zhang, Richard Wang
Episode 2: Why Tim Hortons is the newest coffee “darling” in China

Episode 2: Why Tim Hortons is the newest coffee “darling” in China

| Hua Yu, Frank Zhang
“Linking Customer Experiences Across Multiple Channels is What the Great Retailers Are Building” – Interview with Ian Madell, Managing Partner and President at Level5

“Linking Customer Experiences Across Multiple Channels is What the Great Retailers Are Building” – Interview with Ian Madell, Managing Partner and President at Level5

| Ian Madell
Interview with Susan OBrien

Interview with Susan O’Brien: How Canadian Tire stays as Canada’s Strongest

| Ian Madell
What if Winning Isn’t Everything? Here’s What Manchester United Tells Us About the Power of Building a Strong Brand

What if Winning isn’t Everything? Here’s What Manchester United Tells Us About the Power of Building a Strong Brand

| Rob Gizzie
The Future of Grocery Has Arrived; Key Takeaways From the Success of Alibaba’s Freshippo Supermarket

The Future of Grocery Has Arrived; Key Takeaways From the Success Of Alibaba’s Freshippo Supermarket

| Hua Yu, Frank Zhang, Richard Wang
Unpacking Brexit: Leading vs. Listening – Managing the Paradox in Strategic Planning

Unpacking BREXIT: Why Leading and Listening Leads to Executable Business Growth Strategies

| Garnet Tosswill
Where's the Beef

Where’s the Beef? Plant-based Burgers and Brand Strategy

| Matthew Loyal Kelly
Episode 1: The Cannabis Industry – Crossing the Inflection Point (Podcast)

Episode 1: The Cannabis Industry – Crossing the Inflection Point (Podcast)

| Efram Lebovits
Profitable Talent Management is Always Aligned with Brand Values

Profitable Talent Management is Always Aligned with Brand Values

| Sylvia Palko, Hua Yu
In Shanghai, Why Tim Hortons is the Hottest Brand on Earth

In Shanghai, Why Tim Hortons is the Hottest Brand on Earth

| Hua Yu, Frank Zhang, Richard Wang
Brand Building - Top 10 Lessons Learned

Brand Building – Top 10 Lessons Learned

| David Kincaid
The Value of a Promise Consistently Kept for High Speed Rail Brands in China

The Value of a Promise Consistently Kept for High Speed Rail Brands in China

| Matt Kelly
How Apple got us to pay so much for the iPhone

How Apple Got Us to Pay So Much for the iPhone

| Matt Kelly
Nike’s Brand Strategy is to ‘Just Do It’ and Take Risks

Nike’s Brand Strategy is to ‘Just Do It’ and Take Risks

| Matt Kelly
From Fintech to Finlife, What can Canadian Banks Learn From This Emerging Trend in China?

From Fintech to Finlife: What Can Canadian Banks Learn from this Emerging Trend in China?

| Hua Yu
Is Seth rogan Driving the TTC in the Right Direction?

Is Seth Rogan Driving the TTC in the Right Direction?

| Alexander Czegledy
Second Toke?

Second Toke?

| Matt Kelly
Apple Turns a Trillion!

Apple Turns a Trillion!

| Matt Kelly
Pizza: Childhood Favourite Turned Investor Nightmare

Pizza: Childhood Favourite Turned Investor Nightmare

| Richard Baran-Chong
Branding in Canada: The Challenge of Growing Diversity

Branding in Canada: The Challenge of Diversity Marketing

| Matt Kelly
Bringing “DOUBLE DOUBLE” To China: 3 Opportunities and Watch-Outs for Tim Hortons

Bringing “DOUBLE DOUBLE” To China: 3 Opportunities and Watch-Outs for Tim Hortons

| Hua Yu
Four Ways to Align Senior Leaders to Change

Four Ways to Align Senior Leaders to Change

| Efram Lebovits
The Role of Change Leadership in an Organization's Survival and Sustainability

The Role of Change Leadership in an Organization’s Survival and Sustainability

| Efram Lebovits
Digital Transformation: In Search of a Definition

Digital Transformation: In Search of a Definition

| Claude Ricks
Branding: The Good, Bad and Ugly – An Important Lesson From MEC.

Branding: The Good, Bad and Ugly – An Important Lesson From MEC

| David Kincaid
How Strong, or Weak, is Your Personal Profile, and Why it Matters

How Strong, or Weak, is Your Personal Profile, and Why it Matters

| Matt Kelly
What Has Your Brand Done For Society Lately?

What Has Your Brand Done For Society Lately?

| Matt Kelly
Using Emotional Drivers to Your Ownable Competitive Advantage

Using Emotional Drivers to Your Ownable Competitive Advantage

| Matt Kelly
The Value of a Promise Consistently Kept

The Value of a Promise Consistently Kept

| David Kincaid
Your Brand: One of Your Most Underutilized Growth Drivers

Your Brand: One of Your Most Underutilized Growth Drivers

| Matt Kelly
5 Ways CEO's Need to Think About Digital Transformation in Order to Lead it for Their Brand

5 Ways CEO’s Need to Think About Digital Transformation in Order to Lead it for Their Brand

| Sylvia Palka Melo
Hua Yu Awarded Most Influential Woman in Ethnic Brand Strategy – Canada

Hua Yu Awarded Most Influential Woman in Ethnic Brand Strategy – Canada

| Selina Phan
Building Ownable Competitive Advantage Begins With Answering Your Brand’s ‘What’ and ‘Why’

Building Ownable Competitive Advantage Begins With Answering Your Brand’s ‘What’ and ‘Why’

| Sylvia Palka Melo
LEVEL5 is Proud to be a Partner in Helping SOOPAK Bring Their Brand Strategy to Life

Level5 is Proud to be a Partner in Helping SOOPAK Bring Their Brand Strategy to Life

| Sylvia Palka Melo
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