Women in Strategy was born during COVID, as a means of keeping the women on our own firm connected and engaged during a time when people were feeling isolated, both personally and professionally. What started as a small initiative has grown to serve our community of executives, rising professionals, and women-led businesses.

Women in Strategy brings together women across industries who want to sharpen their strategic thinking and expand their influence in meaningful and practical ways. Through focused conversations, unpacking real strategic challenges, and building stronger peer connections, we want to help women step more confidently into the rooms where decisions are made.

At its core, Women in Strategy exists to help close the gap between opportunity and influence in strategy.

We know there are incredibly capable women across industries, but we also know that access to strategic conversations, influential networks, and leadership opportunities is not always equal. Our goal is to help change that.

We created this platform to connect and equip women to grow their strategic capabilities and deepen their impact, and inspire more women to pursue paths in strategy and leadership.

Interview - Wilma Chan

An Interview with Wilma Chan: Navigating Change with Curiosity and Purpose

May 27, 2026
Wilma Chan, CMO at IntouchCX, shares insights on strategic leadership, career growth, and marketing strategy in this Level5 Strategy interview.
Hua Yu, Kelsey Deutschmann
Interview - Brittany Straitton

An Interview with Brittany Straitton: Building a Leadership Brand Through Consistency

March 26, 2026
From forecasting to AI, Brittany Straitton shares insights on leadership and Canadian retail operations in this Women in Strategy interview by Level5 Strategy
Hua Yu, Kelsey Deutschmann
Article

International Women’s Day Spotlight: Women Leaders on Strategy and Influence

March 5, 2026
Women leaders share insights on strategy, decision-making, and leadership impact in this International Women’s Day spotlight.
Hua Yu, Kelsey Deutschmann
Interview - Carla Nell

An Interview with Carla Nell:
Leading Through Change Means Bringing People Along With You

March 2, 2026
Carla Nell, Executive Vice-President of Corporate Relations, Engagement & Strategy at IESO, shares leadership insights on navigating uncertainty and shaping Canada’s energy future.
Hua Yu, Kelsey Deutschmann
How Leaders Are Thinking About AI
Article

Strategic Leadership in the Age of AI

November 6, 2025
Leadership in the age of AI demands new thinking. Learn how executives are adapting strategy, development, and culture to meet digital transformation.
Hua Yu, Kelsey Deutschmann
Interview - Sara Cappe

An Interview with Sara Cappe: Commitment and Leadership Through Change

October 30, 2025
A candid look at a Sara Cappe’s journey from researcher to president, revealing insights on leadership, data-driven strategy, and the value of long-term growth.
Hua Yu, Kelsey Deutschmann
Lucy Ji and Mila MacCuish, Co-founders of Irritated Inc., one of the attendees on our Women in Strategy Brand Workshops
Article

Women in Strategy Brand Workshops: Irritated Inc.

August 7, 2025
We spoke with Lucy Ji & Mila MacCuish, co-founders of Irritated Inc., a Toronto-based skincare brand, on their experience attending our Women in Strategy Brand Workshops.
Kelsey Deutschmann
Women in Strategy Executive Panel Highlights
Article

Four Takeaways of Enduring Strategy: How top executives are navigating uncertainty with strategies built to last

July 23, 2025
As part of Level5’s Women in Strategy initiative, we hosted a panel discussion featuring four C-suite leaders who shared how their organizations build and sustain enduring strategies.
Laura Richard, Kelsey Deutschmann
Interview - Delia Pan

Always Learning, Always Looking Forward: An Interview with Delia Pan

July 16, 2025
After immigrating from China to Canada alone in her twenties, Delia Pan’s professional journey has been driven by curiosity, a continuous desire to learn, and a readiness to seize opportunities and make bold decisions.
Hua Yu, Kelsey Deutschmann
Women in Strategy Executive Panel Highlights
Video

The Importance of Strategy in an Era of Uncertainty

June 9, 2025
If this Women in Strategy panel taught us anything, it’s that in uncertain times being a strategic leader requires clarity of purpose, the courage to make tough decisions, and the ability to listen and adapt.
Level5
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