About Us
Posts
- "Always go one step further than you think you can."
- "As I grew professionally at L5, I realized that I was honing in my soft skills, improving my self-advocacy and growing as a person."
- "Be strong and learn more than you knew coming into it.” (Part 1)
- "Entrepreneurs should set a wide scope and bold goals for their business" (Part 3)
- "I get to wear a number of different hats."
- "I have been challenged to find my own voice early."
- "I’ve been provided tremendous opportunities to grow my areas of experience and impact."
- "If we can pivot during a time of crisis, we can pivot as opportunities arise." (Part 2)
- "Know your Why and Go All-In" (Part 1)
- "Know your Why and Go All-In" (Part 2)
- "Learning by doing is key."
- "Leave your comfort zone and be a sponge for knowledge"
- "No two days are the same."
- "To this day, the accelerated learning curve I was looking for hasn't tapered off."
- "You learn a lot very quickly as a consultant - almost by necessity. The learning never stops!"
- “Establishing a foundation of trust and connection with your colleagues and leaders will provide you with many opportunities."
- “How to gain clients’ trust and make your own luck”
- “I found that I was often drawing back on my own experience and relating it to project work to understand clients’ challenges.”
- “If you keep your ideas and opinions to yourself, your team and firm loses out on your unique perspective and valuable insights.”
- “In consulting, you are offered an opportunity to push yourself a bit beyond and it can push you outside your comfort zone.”
- “Making the world a better place through 'Soft Power'” (Part 1)
- “Making the world a better place through 'Soft Power'” (Part 2)
- “Nurture your adaptability and enthusiasm for tackling new challenges.”
- “One piece of advice I always come back to is to be a duck”
- 10 Reasons Why Your Strategic Plan Was Built to Fail
- 6 Principles to Guard Against a Do Nothing Strategy
- A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?
- A Reflection On My Term at Level5: My Learnings As A Co-op Analyst
- Advising the Ages: The Key to Generational Financial Satisfaction
- AI is impacting the future of retail. Are you ready?
- Always Learning, Always Looking Forward: An Interview with Delia Pan
- An Interview with Brittany Straitton: Building a Leadership Brand Through Consistency
- An Interview with Carla Nell: <br/>Leading Through Change Means Bringing People Along With You
- An Interview with Lottery Leaders: Innovation in a Changing Landscape
- An Interview With Lottery Leaders: North American Lottery Innovation
- An Interview with Nancy MacKay: What Thousands of CEOs Have Taught Her About Leadership
- An Interview with Sara Cappe: Commitment and Leadership Through Change
- An Interview with Wilma Chan: Navigating Change with Curiosity and Purpose
- Beyond Level5:<br/> Aaron Inocencio
- Beyond Level5:<br/> Laura Richard
- Beyond Level5:<br/> Maicky Meijberg
- Beyond Level5:<br/> Sean Pavlidis
- Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage
- Beyond the Banner: How Canadian Tire Corporation’s Partnerships Drive Value & Loyalty for Canadians
- Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable
- Building an Effective and Authentic Newcomer Strategy
- Building an Unconventional Brand Requires a Movement
- Building Strategies that Stick
- Building Success Together: Krista Wright's Journey with Polar Bears International
- Celebrating Asian Heritage Month with Ascend Canada
- Communicating the Strategy
- Connected Revenue
- Connecting the Dots:<br/> How Suzie Yorke Used Her Life and Experience to Launch Two Successful Start-Ups
- Connections – Not Just Products – Win Consumers Over
- Continuing Success in the Lottery Industry: Embracing Gen Y & Z
- COVID-19 Highlights the Importance of Governments Applying a Customer First Mindset to How They Serve Canadians
- Cultural Capital: The Soft Power That Makes Brands Meaningful
- Customer Centricity Part 1: <br/>Customer Experience Re-imagined
- Customer Centricity Part 2: <br/>Designing for Customer Needs Where and When It Matters Most
- Customer Centricity Part 3: <br/>Operationalizing a Customer-Centric Organization
- Customer Centricity: <br/>Building a Customer-Centric Organization
- Customer Experience in 2025: Priorities, Pressures, and What’s Next
- Customer-Centricity Spotlight:<br/> Gore Mutual<br/> Data-Driven Customer Experience
- Delivering Successful Post-Merger Integrations
- Developing Strategies that Stick in Complex, Multistakeholder Environments
- Differentiate Your Brand Through Customer Experience: An Insurance Industry Spotlight
- Differentiation in a Competitive Market: Insurance Industry Spotlight
- Does Your Brand Need a Social Purpose?
- Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards
- Don't Just Survive, Thrive! A 7-Step Approach to Unlocking Growth During the Pandemic
- Driving sustainable transformation through disruption – five essential factors
- E-Commerce is Rising in Importance – But So Are Customers’ Expectations
- Employee Surveys: Key for Understanding Organizational Engagement and Ensuring Strategies Stick
- Encouraging Brand Growth Through Community Participation
- Evolving Customer Experience in Financial Services: Insights from the CXFS Summit
- Executive Perspectives on the Future of the Canadian Mutual Insurance Industry
- Exploring Solutions for Canadian Regulators to Produce Engaging Strategies: Insights from The Electrical Safety Authority (ESA)
- Five Business Essentials in Times of Continuous Disruption: An Interview with Alexa Nick, Managing Partner of Level5 Strategy
- Five Essential Insights on Leading an SME in the Post-Pandemic Marketplace
- Focus Drives Progress: The 'Art' and 'Science' of Prioritization
- Four Months of Laughing and Learning
- Four Takeaways of Enduring Strategy: How top executives are navigating uncertainty with strategies built to last
- From Celebration to Advancement: <br/>Actionable Steps to Advance Diversity Equity and Inclusion in the Workplace (Part 2)
- From Celebration to Advancement: <br/>What Does Asian Heritage Month Mean to You? (Part 1)
- From Fintech to Finlife: What Can Canadian Banks Learn from this Emerging Trend in China?
- From Insights to Impact: <br/>A Practical Guide to Building Intentional Donor Experience Strategies
- From Passion to Purpose: <br/>Winnie Wong on Embracing Identity and Redefining Success
- From Promise to Performance:<br/>A Blueprint In Unlocking Customer Centricity
- From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together
- From Women's Shelter to Vogue: <br/>EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand
- Here’s What to Learn from Most Customer-Centric Organizations
- Here’s What Your Business Can Learn From The Current Wordle Phenomenon
- How a customer-first mindset can help public organizations keep their promises to Canadians
- How Can A Mid-Plan Review Future-Proof Your Strategy?
- How can not-for-profit organizations ensure a robust donor-centric experience?
- How can not-for-profits develop resiliency in times of economic uncertainty?
- How can organizations create compelling promises and keep them throughout the employee journey?
- How Generational Differences Are Affecting Donor Behaviour
- How Level5 Strategy helped Tennis Canada develop world-class athletes
- How organizations can become leading customer-centric organizations?
- How Smart Leaders Turn Purpose into Performance
- How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
- How to Build a Successful Strategic Partnership
- How to create a balance between personalization and data protection?
- How to find your voice and create an inclusive workplace
- In Shanghai, Why Tim Hortons is the Hottest Brand on Earth
- Insights from the Customer Experience Executive Roundtable Discussions
- International Women's Day Spotlight: Women of Level5
- International Women’s Day Spotlight: Women Leaders on Strategy and Influence
- Interview with Susan O’Brien: <br/>How Canadian Tire stays as Canada’s Strongest Retail Brand
- It's Official, Level5 Strategy is a Great Place to Work®!
- Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
- Key Success Factors through Post-M&A Integrations
- L5 Perspective: <br/>"Segments of One", The New Reality
- L5 Perspective: <br/>Leveraging Data to Achieve Seamless Customer Journey
- L5 Perspective: <br/>The Value of a Promise Consistently Kept™
- Leaders' Insights (Part 1): <br/>Watch the Road
- Leaders' Insights (Part 4): <br/>Be the Keystone
- Leaders' Insights (Part 5): <br/>See the Big Picture
- Leaders' Insights (Part 6): <br/>Model Flexibility
- Leaders' Insights (Part 7): <br/>Think Small, Be Nimble
- Leaders' Insights (Part 8): <br/>Ride the Roller Coaster
- Leaders' Insights: Surviving, Reviving and Thriving through Crisis
- Leaders’ Insights (Part 2): <br/>Find Your Rhythm
- Leaders’ Insights (Part 3): <br/>Mind Your Balance
- Leaders’ Insights (Part 9): <br/>Bring It Into Focus
- Leading In5: <br/>Featuring Geoff Frodsham, Former President & CEO of Princess Auto Ltd.
- Leading In5: <br/>Featuring Lesley Gallinger, President & CEO of IESO
- Leading In5: <br/>Featuring Paul Erickson, President and CEO of Western Canada Lottery Corporation
- Leading In5: <br/>Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC
- Leading In5: Featuring Anne Coghlan, Executive Director & CEO of the Colleges of Nurses of Ontario (CNO)
- Level5 2022 Summer Reading Roundup (Part 1)
- Level5 2022 Summer Reading Roundup (Part 2)
- Level5 Fall Reading List<br/> (Part 1)
- Level5 Fall Reading List<br/> (Part 2)
- Level5 Leaders Forum: <br/>Achieving Profitable Growth with New Canadians
- Level5 recognized by Consulting Magazine as a 2023 Best Small Firm to Work For!
- Level5 Roundtable: <br/>People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?
- Level5 Roundtable: <br/>The Art of Successful Change Management - Avoiding Change Failure (Part 2)
- Level5 Roundtable: <br/>The Art of Successful Change Management - How Should Organizations Prepare For The Journey of Change? (Part 1)
- Level5 Roundtable: <br/>What is the Future of the Shopping Mall?
- Level5 Spotlight: Maicky Meijberg
- Level5 Strategy announces Michael Carter, an experienced global consultant and successful entrepreneur, as its new President
- Level5 Strategy Announces Promotion of Jordan Shapiro to Managing Partner
- Level5 Strategy Promotes Sean Pavlidis to Managing Partner
- Level5's Interview with Randy Pilon, CEO & Founder of Virox Technologies Inc.
- Make or Break Moment to Impact NPS and Loyalty Scores: A Case Study of the Credit Card Industry
- Making Strategic Trade-Offs: The Importance of Deciding What Not to Do
- Navigating Emotional Decision-Making in the Travel and Tourism Industry
- Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands
- Operationalizing Customer Experience: Four Important Steps to Translate Customer Journey Mapping into Tangible, Actionable Initiatives
- Operationalizing Customer Experience: The Pain Points
- Operationalizing the Brand to Create a Customer Journey Framework for PC Financial
- Opportunities for Increasing North American Lottery Sales Among Younger Consumers
- Opportunity Unleashed<br/> Episode 1: A Conversation with Ryan Duffy, Founder & CEO of Blackstone Energy Services
- Opportunity Unleashed<br/> Episode 2: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple
- Opportunity Unleashed<br/> Episode 3: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 2)
- Opportunity Unleashed<br/> Episode 4: A Conversation with Paul Jackson, COO of Gore Mutual Insurance
- Opportunity Unleashed<br/> Episode 5: A Conversation with Nicole McNeill, President & CAO of MPAC
- Opportunity Unleashed<br/> Episode 6: A Conversation with Katherine Henderson, CEO of Hockey Canada
- Orchestrating Strategies that Stick: <br/>A Practical Guide
- Ownership in Strategy Execution
- Patient-Centered Care: Designing a Thoughtful Healthcare Experience
- Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
- Positioning as a Driver of Bottom-Line Performance
- Positioning: A Tool for Efficiency in Tech
- Pricing Strategy Amid an Ever-Changing Market
- Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy
- Promises Made, Promises Kept: Cultivating Customer Centricity – Research Refresh
- Promises Made, Promises Kept: How To Develop Your Customer Centricity in 2021
- Promises, Kept. <br/>Episode 1: The Value of a Promise Consistently Kept™
- Promises, Kept. <br/>Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter
- Promises, Kept. <br>Episode 2: The Role of Social Purpose Within an Organization's Strategy
- Providing An Authentic Newcomer Experience for New Canadians
- Reducing Churn in a Downturn
- Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
- Roundtable Discussion: <br/>Adapting and Reassessing Business Offerings (Part 2)
- Roundtable Discussion: <br/>Building & Strengthening Connections with Consumers (Part 3)
- Roundtable Discussion: <br/>The Pandemic's Impact on Consumer Behaviour (Part 1)
- Seizing My Moment: Bringing My Best to Level5
- Storytelling, Fundraising, & Social Impact
- Strategic Leadership in the Age of AI
- Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations
- Strategic Partnerships: Reaching Shared Objectives
- Strategically Engaging New Canadians Through Their Channels
- Strategies that Stick: Alignment to Accelerate
- Strategies that Stick: Crafting Practical and Enduring Success
- Strategies that Stick: The Importance of a Strong Foundation
- Strategies that Stick: The Importance of Measuring Progress
- Strategy Lounge: <br/>Episode 10 — Building Leadership Skills for Women Entrepreneurs
- Strategy Lounge: <br/>Episode 11 – A Journey of Resilience, Passion, and Determination
- Strategy Lounge: <br/>Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement
- Strategy Lounge: <br/>Episode 2 — Why Tim Hortons is the newest coffee "darling" in China
- Strategy Lounge: <br/>Episode 3 — How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand
- Strategy Lounge: <br/>Episode 4 — How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey
- Strategy Lounge: <br/>Episode 5 — How Truly Sustainable Companies Drive Growth Through an Authentic Promise
- Strategy Lounge: <br/>Episode 6 - Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators
- Strategy Lounge: <br/>Episode 7 - The Power of Quantitatively Measuring Emotions
- Strategy Lounge: <br/>Episode 8 — The Value of a Promise Consistently Kept™
- Strategy Lounge: <br/>Episode 9: Adapting Fast During COVID-19
- That's a Wrap! A Reflection of My Summer Internship Experience at Level5
- The Best Plans Start At The End: Starting with the Destination Creates More Actionable, Transformative Plans
- The Brand-Driven CEO <br/>Episode 1: Brands and the Role of the C-suite
- The Brand-Driven CEO <br/>Episode 2: The Value of a Brand
- The Brand-Driven CEO <br/>Episode 3: Managing Your Brand as an Asset
- The Brand-Driven CEO <br/>Episode 4: Aligning DX with Brand
- The Brand-Driven CEO <br/>Episode 5: Be Brave And Agile
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 7): Final Reflections
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 1): Life Story
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 2): Creating Business Value
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 3): The Value of a Promise
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 4): Consistently Kept
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 5): The New 4Ps of Brand Management
- The Brand-Driven CEO ft.<br/>Hugo Powell (Part 6): Six Success Factors Behind Brand-Driven CEOs
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 1) – The Inspiration
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 2) – The Influence
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 3) – The Change
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 4) – The Purpose
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 5) – The Brand
- The Brand-Driven CEO: <br/>A Forbes Interview with David Kincaid
- The Brand-Driven CEO: <br/>Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs
- The Definition of a Strategic Partnership
- The Electrical Power Outage: <br/>A Customer Experience Challenge
- The Human Side of Strategy
- The Imperative for a Multicultural Growth Strategy
- The Importance of Building Global Awareness Within the Education Sector
- The Importance of Quantitatively Measuring Emotions
- The Importance of Strategy in an Era of Uncertainty
- The Lemonade: <br/>Why Lululemon is an Olympic Winner
- The Level5 Internship Experience: <br/>What's it really like?
- The Medium is the Message
- The Most Common Misconceptions About Crafting An Organization's Purpose
- The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar
- The Power of Leadership Brand: Credibility, Influence & Impact
- The Promise Consistently Kept: Unlocking Employee Engagement and Retention
- The Value of Brand Loyalty:<br/> Bryan Pearson’s Trailblazing Journey with Air Miles
- The Value of Brand Loyalty:<br/> LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson
- Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration
- Transforming Experiential Learning: Future-Proofing Your Education Strategy
- Unbundling the Business Value of a Promise Consistently Kept
- Understanding Key Moments of Truth Along the Customer Journey
- Understanding the Value of Your Brand
- Unlocking Personalization: <br/>A Pragmatist's Approach
- Unlocking Personalization: Considerations for Execution
- Unlocking the Power of CX for the Public Sector:<br/> Why Your Organization Must Prioritize Citizen Centricity
- Weaving Stories and Strategies: Alyza Keshavjee's Journey
- What Business Leaders Can Learn from Entrepreneurs About Leading Teams in Times of Rapid Change?
- What does it take to Build a Powerful Control Label Brand?
- What Excellence in Customer Experience Means in 2025
- What Have Leaders Learned from the Pandemic?
- What Old Navy Got Wrong About Inclusivity
- What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement
- Whatever Happened to Clubhouse?
- When Corporate and Brand Strategies Fall Out of Step
- Why A Successful Multicultural Strategy Needs to be Built as a Growth Strategy
- Why Do So Many Strategies Fail, and What You Can Actually Do About It
- Why is it important to create dedicated spaces for women in strategy?
- Why the Right Strategy Might Feel Slightly Out of Reach
- Why Values Should Leave the Walls
- Why would a brand seek a celebrity or athlete sponsorship?
- Why Your Brand Needs to Embrace Inclusive Design Thinking
- Women in Strategy Brand Workshops: Irritated Inc.
- Women in Strategy Executive Panel Highlights
Case Studies
Posts
- "Always go one step further than you think you can."
- "As I grew professionally at L5, I realized that I was honing in my soft skills, improving my self-advocacy and growing as a person."
- "Be strong and learn more than you knew coming into it.” (Part 1)
- "Entrepreneurs should set a wide scope and bold goals for their business" (Part 3)
- "I get to wear a number of different hats."
- "I have been challenged to find my own voice early."
- "I’ve been provided tremendous opportunities to grow my areas of experience and impact."
- "If we can pivot during a time of crisis, we can pivot as opportunities arise." (Part 2)
- "Know your Why and Go All-In" (Part 1)
- "Know your Why and Go All-In" (Part 2)
- "Learning by doing is key."
- "Leave your comfort zone and be a sponge for knowledge"
- "No two days are the same."
- "To this day, the accelerated learning curve I was looking for hasn't tapered off."
- "You learn a lot very quickly as a consultant - almost by necessity. The learning never stops!"
- “Establishing a foundation of trust and connection with your colleagues and leaders will provide you with many opportunities."
- “How to gain clients’ trust and make your own luck”
- “I found that I was often drawing back on my own experience and relating it to project work to understand clients’ challenges.”
- “If you keep your ideas and opinions to yourself, your team and firm loses out on your unique perspective and valuable insights.”
- “In consulting, you are offered an opportunity to push yourself a bit beyond and it can push you outside your comfort zone.”
- “Making the world a better place through 'Soft Power'” (Part 1)
- “Making the world a better place through 'Soft Power'” (Part 2)
- “Nurture your adaptability and enthusiasm for tackling new challenges.”
- “One piece of advice I always come back to is to be a duck”
- 10 Reasons Why Your Strategic Plan Was Built to Fail
- 6 Principles to Guard Against a Do Nothing Strategy
- A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?
- A Reflection On My Term at Level5: My Learnings As A Co-op Analyst
- Advising the Ages: The Key to Generational Financial Satisfaction
- AI is impacting the future of retail. Are you ready?
- Always Learning, Always Looking Forward: An Interview with Delia Pan
- An Interview with Brittany Straitton: Building a Leadership Brand Through Consistency
- An Interview with Carla Nell: <br/>Leading Through Change Means Bringing People Along With You
- An Interview with Lottery Leaders: Innovation in a Changing Landscape
- An Interview With Lottery Leaders: North American Lottery Innovation
- An Interview with Nancy MacKay: What Thousands of CEOs Have Taught Her About Leadership
- An Interview with Sara Cappe: Commitment and Leadership Through Change
- An Interview with Wilma Chan: Navigating Change with Curiosity and Purpose
- Beyond Level5:<br/> Aaron Inocencio
- Beyond Level5:<br/> Laura Richard
- Beyond Level5:<br/> Maicky Meijberg
- Beyond Level5:<br/> Sean Pavlidis
- Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage
- Beyond the Banner: How Canadian Tire Corporation’s Partnerships Drive Value & Loyalty for Canadians
- Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable
- Building an Effective and Authentic Newcomer Strategy
- Building an Unconventional Brand Requires a Movement
- Building Strategies that Stick
- Building Success Together: Krista Wright's Journey with Polar Bears International
- Celebrating Asian Heritage Month with Ascend Canada
- Communicating the Strategy
- Connected Revenue
- Connecting the Dots:<br/> How Suzie Yorke Used Her Life and Experience to Launch Two Successful Start-Ups
- Connections – Not Just Products – Win Consumers Over
- Continuing Success in the Lottery Industry: Embracing Gen Y & Z
- COVID-19 Highlights the Importance of Governments Applying a Customer First Mindset to How They Serve Canadians
- Cultural Capital: The Soft Power That Makes Brands Meaningful
- Customer Centricity Part 1: <br/>Customer Experience Re-imagined
- Customer Centricity Part 2: <br/>Designing for Customer Needs Where and When It Matters Most
- Customer Centricity Part 3: <br/>Operationalizing a Customer-Centric Organization
- Customer Centricity: <br/>Building a Customer-Centric Organization
- Customer Experience in 2025: Priorities, Pressures, and What’s Next
- Customer-Centricity Spotlight:<br/> Gore Mutual<br/> Data-Driven Customer Experience
- Delivering Successful Post-Merger Integrations
- Developing Strategies that Stick in Complex, Multistakeholder Environments
- Differentiate Your Brand Through Customer Experience: An Insurance Industry Spotlight
- Differentiation in a Competitive Market: Insurance Industry Spotlight
- Does Your Brand Need a Social Purpose?
- Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards
- Don't Just Survive, Thrive! A 7-Step Approach to Unlocking Growth During the Pandemic
- Driving sustainable transformation through disruption – five essential factors
- E-Commerce is Rising in Importance – But So Are Customers’ Expectations
- Employee Surveys: Key for Understanding Organizational Engagement and Ensuring Strategies Stick
- Encouraging Brand Growth Through Community Participation
- Evolving Customer Experience in Financial Services: Insights from the CXFS Summit
- Executive Perspectives on the Future of the Canadian Mutual Insurance Industry
- Exploring Solutions for Canadian Regulators to Produce Engaging Strategies: Insights from The Electrical Safety Authority (ESA)
- Five Business Essentials in Times of Continuous Disruption: An Interview with Alexa Nick, Managing Partner of Level5 Strategy
- Five Essential Insights on Leading an SME in the Post-Pandemic Marketplace
- Focus Drives Progress: The 'Art' and 'Science' of Prioritization
- Four Months of Laughing and Learning
- Four Takeaways of Enduring Strategy: How top executives are navigating uncertainty with strategies built to last
- From Celebration to Advancement: <br/>Actionable Steps to Advance Diversity Equity and Inclusion in the Workplace (Part 2)
- From Celebration to Advancement: <br/>What Does Asian Heritage Month Mean to You? (Part 1)
- From Fintech to Finlife: What Can Canadian Banks Learn from this Emerging Trend in China?
- From Insights to Impact: <br/>A Practical Guide to Building Intentional Donor Experience Strategies
- From Passion to Purpose: <br/>Winnie Wong on Embracing Identity and Redefining Success
- From Promise to Performance:<br/>A Blueprint In Unlocking Customer Centricity
- From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together
- From Women's Shelter to Vogue: <br/>EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand
- Here’s What to Learn from Most Customer-Centric Organizations
- Here’s What Your Business Can Learn From The Current Wordle Phenomenon
- How a customer-first mindset can help public organizations keep their promises to Canadians
- How Can A Mid-Plan Review Future-Proof Your Strategy?
- How can not-for-profit organizations ensure a robust donor-centric experience?
- How can not-for-profits develop resiliency in times of economic uncertainty?
- How can organizations create compelling promises and keep them throughout the employee journey?
- How Generational Differences Are Affecting Donor Behaviour
- How Level5 Strategy helped Tennis Canada develop world-class athletes
- How organizations can become leading customer-centric organizations?
- How Smart Leaders Turn Purpose into Performance
- How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
- How to Build a Successful Strategic Partnership
- How to create a balance between personalization and data protection?
- How to find your voice and create an inclusive workplace
- In Shanghai, Why Tim Hortons is the Hottest Brand on Earth
- Insights from the Customer Experience Executive Roundtable Discussions
- International Women's Day Spotlight: Women of Level5
- International Women’s Day Spotlight: Women Leaders on Strategy and Influence
- Interview with Susan O’Brien: <br/>How Canadian Tire stays as Canada’s Strongest Retail Brand
- It's Official, Level5 Strategy is a Great Place to Work®!
- Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
- Key Success Factors through Post-M&A Integrations
- L5 Perspective: <br/>"Segments of One", The New Reality
- L5 Perspective: <br/>Leveraging Data to Achieve Seamless Customer Journey
- L5 Perspective: <br/>The Value of a Promise Consistently Kept™
- Leaders' Insights (Part 1): <br/>Watch the Road
- Leaders' Insights (Part 4): <br/>Be the Keystone
- Leaders' Insights (Part 5): <br/>See the Big Picture
- Leaders' Insights (Part 6): <br/>Model Flexibility
- Leaders' Insights (Part 7): <br/>Think Small, Be Nimble
- Leaders' Insights (Part 8): <br/>Ride the Roller Coaster
- Leaders' Insights: Surviving, Reviving and Thriving through Crisis
- Leaders’ Insights (Part 2): <br/>Find Your Rhythm
- Leaders’ Insights (Part 3): <br/>Mind Your Balance
- Leaders’ Insights (Part 9): <br/>Bring It Into Focus
- Leading In5: <br/>Featuring Geoff Frodsham, Former President & CEO of Princess Auto Ltd.
- Leading In5: <br/>Featuring Lesley Gallinger, President & CEO of IESO
- Leading In5: <br/>Featuring Paul Erickson, President and CEO of Western Canada Lottery Corporation
- Leading In5: <br/>Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC
- Leading In5: Featuring Anne Coghlan, Executive Director & CEO of the Colleges of Nurses of Ontario (CNO)
- Level5 2022 Summer Reading Roundup (Part 1)
- Level5 2022 Summer Reading Roundup (Part 2)
- Level5 Fall Reading List<br/> (Part 1)
- Level5 Fall Reading List<br/> (Part 2)
- Level5 Leaders Forum: <br/>Achieving Profitable Growth with New Canadians
- Level5 recognized by Consulting Magazine as a 2023 Best Small Firm to Work For!
- Level5 Roundtable: <br/>People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?
- Level5 Roundtable: <br/>The Art of Successful Change Management - Avoiding Change Failure (Part 2)
- Level5 Roundtable: <br/>The Art of Successful Change Management - How Should Organizations Prepare For The Journey of Change? (Part 1)
- Level5 Roundtable: <br/>What is the Future of the Shopping Mall?
- Level5 Spotlight: Maicky Meijberg
- Level5 Strategy announces Michael Carter, an experienced global consultant and successful entrepreneur, as its new President
- Level5 Strategy Announces Promotion of Jordan Shapiro to Managing Partner
- Level5 Strategy Promotes Sean Pavlidis to Managing Partner
- Level5's Interview with Randy Pilon, CEO & Founder of Virox Technologies Inc.
- Make or Break Moment to Impact NPS and Loyalty Scores: A Case Study of the Credit Card Industry
- Making Strategic Trade-Offs: The Importance of Deciding What Not to Do
- Navigating Emotional Decision-Making in the Travel and Tourism Industry
- Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands
- Operationalizing Customer Experience: Four Important Steps to Translate Customer Journey Mapping into Tangible, Actionable Initiatives
- Operationalizing Customer Experience: The Pain Points
- Operationalizing the Brand to Create a Customer Journey Framework for PC Financial
- Opportunities for Increasing North American Lottery Sales Among Younger Consumers
- Opportunity Unleashed<br/> Episode 1: A Conversation with Ryan Duffy, Founder & CEO of Blackstone Energy Services
- Opportunity Unleashed<br/> Episode 2: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple
- Opportunity Unleashed<br/> Episode 3: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 2)
- Opportunity Unleashed<br/> Episode 4: A Conversation with Paul Jackson, COO of Gore Mutual Insurance
- Opportunity Unleashed<br/> Episode 5: A Conversation with Nicole McNeill, President & CAO of MPAC
- Opportunity Unleashed<br/> Episode 6: A Conversation with Katherine Henderson, CEO of Hockey Canada
- Orchestrating Strategies that Stick: <br/>A Practical Guide
- Ownership in Strategy Execution
- Patient-Centered Care: Designing a Thoughtful Healthcare Experience
- Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
- Positioning as a Driver of Bottom-Line Performance
- Positioning: A Tool for Efficiency in Tech
- Pricing Strategy Amid an Ever-Changing Market
- Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy
- Promises Made, Promises Kept: Cultivating Customer Centricity – Research Refresh
- Promises Made, Promises Kept: How To Develop Your Customer Centricity in 2021
- Promises, Kept. <br/>Episode 1: The Value of a Promise Consistently Kept™
- Promises, Kept. <br/>Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter
- Promises, Kept. <br>Episode 2: The Role of Social Purpose Within an Organization's Strategy
- Providing An Authentic Newcomer Experience for New Canadians
- Reducing Churn in a Downturn
- Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
- Roundtable Discussion: <br/>Adapting and Reassessing Business Offerings (Part 2)
- Roundtable Discussion: <br/>Building & Strengthening Connections with Consumers (Part 3)
- Roundtable Discussion: <br/>The Pandemic's Impact on Consumer Behaviour (Part 1)
- Seizing My Moment: Bringing My Best to Level5
- Storytelling, Fundraising, & Social Impact
- Strategic Leadership in the Age of AI
- Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations
- Strategic Partnerships: Reaching Shared Objectives
- Strategically Engaging New Canadians Through Their Channels
- Strategies that Stick: Alignment to Accelerate
- Strategies that Stick: Crafting Practical and Enduring Success
- Strategies that Stick: The Importance of a Strong Foundation
- Strategies that Stick: The Importance of Measuring Progress
- Strategy Lounge: <br/>Episode 10 — Building Leadership Skills for Women Entrepreneurs
- Strategy Lounge: <br/>Episode 11 – A Journey of Resilience, Passion, and Determination
- Strategy Lounge: <br/>Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement
- Strategy Lounge: <br/>Episode 2 — Why Tim Hortons is the newest coffee "darling" in China
- Strategy Lounge: <br/>Episode 3 — How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand
- Strategy Lounge: <br/>Episode 4 — How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey
- Strategy Lounge: <br/>Episode 5 — How Truly Sustainable Companies Drive Growth Through an Authentic Promise
- Strategy Lounge: <br/>Episode 6 - Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators
- Strategy Lounge: <br/>Episode 7 - The Power of Quantitatively Measuring Emotions
- Strategy Lounge: <br/>Episode 8 — The Value of a Promise Consistently Kept™
- Strategy Lounge: <br/>Episode 9: Adapting Fast During COVID-19
- That's a Wrap! A Reflection of My Summer Internship Experience at Level5
- The Best Plans Start At The End: Starting with the Destination Creates More Actionable, Transformative Plans
- The Brand-Driven CEO <br/>Episode 1: Brands and the Role of the C-suite
- The Brand-Driven CEO <br/>Episode 2: The Value of a Brand
- The Brand-Driven CEO <br/>Episode 3: Managing Your Brand as an Asset
- The Brand-Driven CEO <br/>Episode 4: Aligning DX with Brand
- The Brand-Driven CEO <br/>Episode 5: Be Brave And Agile
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 7): Final Reflections
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 1): Life Story
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 2): Creating Business Value
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 3): The Value of a Promise
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 4): Consistently Kept
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 5): The New 4Ps of Brand Management
- The Brand-Driven CEO ft.<br/>Hugo Powell (Part 6): Six Success Factors Behind Brand-Driven CEOs
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 1) – The Inspiration
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 2) – The Influence
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 3) – The Change
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 4) – The Purpose
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 5) – The Brand
- The Brand-Driven CEO: <br/>A Forbes Interview with David Kincaid
- The Brand-Driven CEO: <br/>Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs
- The Definition of a Strategic Partnership
- The Electrical Power Outage: <br/>A Customer Experience Challenge
- The Human Side of Strategy
- The Imperative for a Multicultural Growth Strategy
- The Importance of Building Global Awareness Within the Education Sector
- The Importance of Quantitatively Measuring Emotions
- The Importance of Strategy in an Era of Uncertainty
- The Lemonade: <br/>Why Lululemon is an Olympic Winner
- The Level5 Internship Experience: <br/>What's it really like?
- The Medium is the Message
- The Most Common Misconceptions About Crafting An Organization's Purpose
- The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar
- The Power of Leadership Brand: Credibility, Influence & Impact
- The Promise Consistently Kept: Unlocking Employee Engagement and Retention
- The Value of Brand Loyalty:<br/> Bryan Pearson’s Trailblazing Journey with Air Miles
- The Value of Brand Loyalty:<br/> LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson
- Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration
- Transforming Experiential Learning: Future-Proofing Your Education Strategy
- Unbundling the Business Value of a Promise Consistently Kept
- Understanding Key Moments of Truth Along the Customer Journey
- Understanding the Value of Your Brand
- Unlocking Personalization: <br/>A Pragmatist's Approach
- Unlocking Personalization: Considerations for Execution
- Unlocking the Power of CX for the Public Sector:<br/> Why Your Organization Must Prioritize Citizen Centricity
- Weaving Stories and Strategies: Alyza Keshavjee's Journey
- What Business Leaders Can Learn from Entrepreneurs About Leading Teams in Times of Rapid Change?
- What does it take to Build a Powerful Control Label Brand?
- What Excellence in Customer Experience Means in 2025
- What Have Leaders Learned from the Pandemic?
- What Old Navy Got Wrong About Inclusivity
- What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement
- Whatever Happened to Clubhouse?
- When Corporate and Brand Strategies Fall Out of Step
- Why A Successful Multicultural Strategy Needs to be Built as a Growth Strategy
- Why Do So Many Strategies Fail, and What You Can Actually Do About It
- Why is it important to create dedicated spaces for women in strategy?
- Why the Right Strategy Might Feel Slightly Out of Reach
- Why Values Should Leave the Walls
- Why would a brand seek a celebrity or athlete sponsorship?
- Why Your Brand Needs to Embrace Inclusive Design Thinking
- Women in Strategy Brand Workshops: Irritated Inc.
- Women in Strategy Executive Panel Highlights
Culture
Posts
- "Always go one step further than you think you can."
- "As I grew professionally at L5, I realized that I was honing in my soft skills, improving my self-advocacy and growing as a person."
- "Be strong and learn more than you knew coming into it.” (Part 1)
- "Entrepreneurs should set a wide scope and bold goals for their business" (Part 3)
- "I get to wear a number of different hats."
- "I have been challenged to find my own voice early."
- "I’ve been provided tremendous opportunities to grow my areas of experience and impact."
- "If we can pivot during a time of crisis, we can pivot as opportunities arise." (Part 2)
- "Know your Why and Go All-In" (Part 1)
- "Know your Why and Go All-In" (Part 2)
- "Learning by doing is key."
- "Leave your comfort zone and be a sponge for knowledge"
- "No two days are the same."
- "To this day, the accelerated learning curve I was looking for hasn't tapered off."
- "You learn a lot very quickly as a consultant - almost by necessity. The learning never stops!"
- “Establishing a foundation of trust and connection with your colleagues and leaders will provide you with many opportunities."
- “How to gain clients’ trust and make your own luck”
- “I found that I was often drawing back on my own experience and relating it to project work to understand clients’ challenges.”
- “If you keep your ideas and opinions to yourself, your team and firm loses out on your unique perspective and valuable insights.”
- “In consulting, you are offered an opportunity to push yourself a bit beyond and it can push you outside your comfort zone.”
- “Making the world a better place through 'Soft Power'” (Part 1)
- “Making the world a better place through 'Soft Power'” (Part 2)
- “Nurture your adaptability and enthusiasm for tackling new challenges.”
- “One piece of advice I always come back to is to be a duck”
- 10 Reasons Why Your Strategic Plan Was Built to Fail
- 6 Principles to Guard Against a Do Nothing Strategy
- A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?
- A Reflection On My Term at Level5: My Learnings As A Co-op Analyst
- Advising the Ages: The Key to Generational Financial Satisfaction
- AI is impacting the future of retail. Are you ready?
- Always Learning, Always Looking Forward: An Interview with Delia Pan
- An Interview with Brittany Straitton: Building a Leadership Brand Through Consistency
- An Interview with Carla Nell: <br/>Leading Through Change Means Bringing People Along With You
- An Interview with Lottery Leaders: Innovation in a Changing Landscape
- An Interview With Lottery Leaders: North American Lottery Innovation
- An Interview with Nancy MacKay: What Thousands of CEOs Have Taught Her About Leadership
- An Interview with Sara Cappe: Commitment and Leadership Through Change
- An Interview with Wilma Chan: Navigating Change with Curiosity and Purpose
- Beyond Level5:<br/> Aaron Inocencio
- Beyond Level5:<br/> Laura Richard
- Beyond Level5:<br/> Maicky Meijberg
- Beyond Level5:<br/> Sean Pavlidis
- Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage
- Beyond the Banner: How Canadian Tire Corporation’s Partnerships Drive Value & Loyalty for Canadians
- Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable
- Building an Effective and Authentic Newcomer Strategy
- Building an Unconventional Brand Requires a Movement
- Building Strategies that Stick
- Building Success Together: Krista Wright's Journey with Polar Bears International
- Celebrating Asian Heritage Month with Ascend Canada
- Communicating the Strategy
- Connected Revenue
- Connecting the Dots:<br/> How Suzie Yorke Used Her Life and Experience to Launch Two Successful Start-Ups
- Connections – Not Just Products – Win Consumers Over
- Continuing Success in the Lottery Industry: Embracing Gen Y & Z
- COVID-19 Highlights the Importance of Governments Applying a Customer First Mindset to How They Serve Canadians
- Cultural Capital: The Soft Power That Makes Brands Meaningful
- Customer Centricity Part 1: <br/>Customer Experience Re-imagined
- Customer Centricity Part 2: <br/>Designing for Customer Needs Where and When It Matters Most
- Customer Centricity Part 3: <br/>Operationalizing a Customer-Centric Organization
- Customer Centricity: <br/>Building a Customer-Centric Organization
- Customer Experience in 2025: Priorities, Pressures, and What’s Next
- Customer-Centricity Spotlight:<br/> Gore Mutual<br/> Data-Driven Customer Experience
- Delivering Successful Post-Merger Integrations
- Developing Strategies that Stick in Complex, Multistakeholder Environments
- Differentiate Your Brand Through Customer Experience: An Insurance Industry Spotlight
- Differentiation in a Competitive Market: Insurance Industry Spotlight
- Does Your Brand Need a Social Purpose?
- Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards
- Don't Just Survive, Thrive! A 7-Step Approach to Unlocking Growth During the Pandemic
- Driving sustainable transformation through disruption – five essential factors
- E-Commerce is Rising in Importance – But So Are Customers’ Expectations
- Employee Surveys: Key for Understanding Organizational Engagement and Ensuring Strategies Stick
- Encouraging Brand Growth Through Community Participation
- Evolving Customer Experience in Financial Services: Insights from the CXFS Summit
- Executive Perspectives on the Future of the Canadian Mutual Insurance Industry
- Exploring Solutions for Canadian Regulators to Produce Engaging Strategies: Insights from The Electrical Safety Authority (ESA)
- Five Business Essentials in Times of Continuous Disruption: An Interview with Alexa Nick, Managing Partner of Level5 Strategy
- Five Essential Insights on Leading an SME in the Post-Pandemic Marketplace
- Focus Drives Progress: The 'Art' and 'Science' of Prioritization
- Four Months of Laughing and Learning
- Four Takeaways of Enduring Strategy: How top executives are navigating uncertainty with strategies built to last
- From Celebration to Advancement: <br/>Actionable Steps to Advance Diversity Equity and Inclusion in the Workplace (Part 2)
- From Celebration to Advancement: <br/>What Does Asian Heritage Month Mean to You? (Part 1)
- From Fintech to Finlife: What Can Canadian Banks Learn from this Emerging Trend in China?
- From Insights to Impact: <br/>A Practical Guide to Building Intentional Donor Experience Strategies
- From Passion to Purpose: <br/>Winnie Wong on Embracing Identity and Redefining Success
- From Promise to Performance:<br/>A Blueprint In Unlocking Customer Centricity
- From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together
- From Women's Shelter to Vogue: <br/>EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand
- Here’s What to Learn from Most Customer-Centric Organizations
- Here’s What Your Business Can Learn From The Current Wordle Phenomenon
- How a customer-first mindset can help public organizations keep their promises to Canadians
- How Can A Mid-Plan Review Future-Proof Your Strategy?
- How can not-for-profit organizations ensure a robust donor-centric experience?
- How can not-for-profits develop resiliency in times of economic uncertainty?
- How can organizations create compelling promises and keep them throughout the employee journey?
- How Generational Differences Are Affecting Donor Behaviour
- How Level5 Strategy helped Tennis Canada develop world-class athletes
- How organizations can become leading customer-centric organizations?
- How Smart Leaders Turn Purpose into Performance
- How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
- How to Build a Successful Strategic Partnership
- How to create a balance between personalization and data protection?
- How to find your voice and create an inclusive workplace
- In Shanghai, Why Tim Hortons is the Hottest Brand on Earth
- Insights from the Customer Experience Executive Roundtable Discussions
- International Women's Day Spotlight: Women of Level5
- International Women’s Day Spotlight: Women Leaders on Strategy and Influence
- Interview with Susan O’Brien: <br/>How Canadian Tire stays as Canada’s Strongest Retail Brand
- It's Official, Level5 Strategy is a Great Place to Work®!
- Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
- Key Success Factors through Post-M&A Integrations
- L5 Perspective: <br/>"Segments of One", The New Reality
- L5 Perspective: <br/>Leveraging Data to Achieve Seamless Customer Journey
- L5 Perspective: <br/>The Value of a Promise Consistently Kept™
- Leaders' Insights (Part 1): <br/>Watch the Road
- Leaders' Insights (Part 4): <br/>Be the Keystone
- Leaders' Insights (Part 5): <br/>See the Big Picture
- Leaders' Insights (Part 6): <br/>Model Flexibility
- Leaders' Insights (Part 7): <br/>Think Small, Be Nimble
- Leaders' Insights (Part 8): <br/>Ride the Roller Coaster
- Leaders' Insights: Surviving, Reviving and Thriving through Crisis
- Leaders’ Insights (Part 2): <br/>Find Your Rhythm
- Leaders’ Insights (Part 3): <br/>Mind Your Balance
- Leaders’ Insights (Part 9): <br/>Bring It Into Focus
- Leading In5: <br/>Featuring Geoff Frodsham, Former President & CEO of Princess Auto Ltd.
- Leading In5: <br/>Featuring Lesley Gallinger, President & CEO of IESO
- Leading In5: <br/>Featuring Paul Erickson, President and CEO of Western Canada Lottery Corporation
- Leading In5: <br/>Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC
- Leading In5: Featuring Anne Coghlan, Executive Director & CEO of the Colleges of Nurses of Ontario (CNO)
- Level5 2022 Summer Reading Roundup (Part 1)
- Level5 2022 Summer Reading Roundup (Part 2)
- Level5 Fall Reading List<br/> (Part 1)
- Level5 Fall Reading List<br/> (Part 2)
- Level5 Leaders Forum: <br/>Achieving Profitable Growth with New Canadians
- Level5 recognized by Consulting Magazine as a 2023 Best Small Firm to Work For!
- Level5 Roundtable: <br/>People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?
- Level5 Roundtable: <br/>The Art of Successful Change Management - Avoiding Change Failure (Part 2)
- Level5 Roundtable: <br/>The Art of Successful Change Management - How Should Organizations Prepare For The Journey of Change? (Part 1)
- Level5 Roundtable: <br/>What is the Future of the Shopping Mall?
- Level5 Spotlight: Maicky Meijberg
- Level5 Strategy announces Michael Carter, an experienced global consultant and successful entrepreneur, as its new President
- Level5 Strategy Announces Promotion of Jordan Shapiro to Managing Partner
- Level5 Strategy Promotes Sean Pavlidis to Managing Partner
- Level5's Interview with Randy Pilon, CEO & Founder of Virox Technologies Inc.
- Make or Break Moment to Impact NPS and Loyalty Scores: A Case Study of the Credit Card Industry
- Making Strategic Trade-Offs: The Importance of Deciding What Not to Do
- Navigating Emotional Decision-Making in the Travel and Tourism Industry
- Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands
- Operationalizing Customer Experience: Four Important Steps to Translate Customer Journey Mapping into Tangible, Actionable Initiatives
- Operationalizing Customer Experience: The Pain Points
- Operationalizing the Brand to Create a Customer Journey Framework for PC Financial
- Opportunities for Increasing North American Lottery Sales Among Younger Consumers
- Opportunity Unleashed<br/> Episode 1: A Conversation with Ryan Duffy, Founder & CEO of Blackstone Energy Services
- Opportunity Unleashed<br/> Episode 2: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple
- Opportunity Unleashed<br/> Episode 3: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 2)
- Opportunity Unleashed<br/> Episode 4: A Conversation with Paul Jackson, COO of Gore Mutual Insurance
- Opportunity Unleashed<br/> Episode 5: A Conversation with Nicole McNeill, President & CAO of MPAC
- Opportunity Unleashed<br/> Episode 6: A Conversation with Katherine Henderson, CEO of Hockey Canada
- Orchestrating Strategies that Stick: <br/>A Practical Guide
- Ownership in Strategy Execution
- Patient-Centered Care: Designing a Thoughtful Healthcare Experience
- Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
- Positioning as a Driver of Bottom-Line Performance
- Positioning: A Tool for Efficiency in Tech
- Pricing Strategy Amid an Ever-Changing Market
- Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy
- Promises Made, Promises Kept: Cultivating Customer Centricity – Research Refresh
- Promises Made, Promises Kept: How To Develop Your Customer Centricity in 2021
- Promises, Kept. <br/>Episode 1: The Value of a Promise Consistently Kept™
- Promises, Kept. <br/>Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter
- Promises, Kept. <br>Episode 2: The Role of Social Purpose Within an Organization's Strategy
- Providing An Authentic Newcomer Experience for New Canadians
- Reducing Churn in a Downturn
- Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
- Roundtable Discussion: <br/>Adapting and Reassessing Business Offerings (Part 2)
- Roundtable Discussion: <br/>Building & Strengthening Connections with Consumers (Part 3)
- Roundtable Discussion: <br/>The Pandemic's Impact on Consumer Behaviour (Part 1)
- Seizing My Moment: Bringing My Best to Level5
- Storytelling, Fundraising, & Social Impact
- Strategic Leadership in the Age of AI
- Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations
- Strategic Partnerships: Reaching Shared Objectives
- Strategically Engaging New Canadians Through Their Channels
- Strategies that Stick: Alignment to Accelerate
- Strategies that Stick: Crafting Practical and Enduring Success
- Strategies that Stick: The Importance of a Strong Foundation
- Strategies that Stick: The Importance of Measuring Progress
- Strategy Lounge: <br/>Episode 10 — Building Leadership Skills for Women Entrepreneurs
- Strategy Lounge: <br/>Episode 11 – A Journey of Resilience, Passion, and Determination
- Strategy Lounge: <br/>Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement
- Strategy Lounge: <br/>Episode 2 — Why Tim Hortons is the newest coffee "darling" in China
- Strategy Lounge: <br/>Episode 3 — How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand
- Strategy Lounge: <br/>Episode 4 — How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey
- Strategy Lounge: <br/>Episode 5 — How Truly Sustainable Companies Drive Growth Through an Authentic Promise
- Strategy Lounge: <br/>Episode 6 - Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators
- Strategy Lounge: <br/>Episode 7 - The Power of Quantitatively Measuring Emotions
- Strategy Lounge: <br/>Episode 8 — The Value of a Promise Consistently Kept™
- Strategy Lounge: <br/>Episode 9: Adapting Fast During COVID-19
- That's a Wrap! A Reflection of My Summer Internship Experience at Level5
- The Best Plans Start At The End: Starting with the Destination Creates More Actionable, Transformative Plans
- The Brand-Driven CEO <br/>Episode 1: Brands and the Role of the C-suite
- The Brand-Driven CEO <br/>Episode 2: The Value of a Brand
- The Brand-Driven CEO <br/>Episode 3: Managing Your Brand as an Asset
- The Brand-Driven CEO <br/>Episode 4: Aligning DX with Brand
- The Brand-Driven CEO <br/>Episode 5: Be Brave And Agile
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 7): Final Reflections
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 1): Life Story
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 2): Creating Business Value
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 3): The Value of a Promise
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 4): Consistently Kept
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 5): The New 4Ps of Brand Management
- The Brand-Driven CEO ft.<br/>Hugo Powell (Part 6): Six Success Factors Behind Brand-Driven CEOs
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 1) – The Inspiration
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 2) – The Influence
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 3) – The Change
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 4) – The Purpose
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 5) – The Brand
- The Brand-Driven CEO: <br/>A Forbes Interview with David Kincaid
- The Brand-Driven CEO: <br/>Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs
- The Definition of a Strategic Partnership
- The Electrical Power Outage: <br/>A Customer Experience Challenge
- The Human Side of Strategy
- The Imperative for a Multicultural Growth Strategy
- The Importance of Building Global Awareness Within the Education Sector
- The Importance of Quantitatively Measuring Emotions
- The Importance of Strategy in an Era of Uncertainty
- The Lemonade: <br/>Why Lululemon is an Olympic Winner
- The Level5 Internship Experience: <br/>What's it really like?
- The Medium is the Message
- The Most Common Misconceptions About Crafting An Organization's Purpose
- The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar
- The Power of Leadership Brand: Credibility, Influence & Impact
- The Promise Consistently Kept: Unlocking Employee Engagement and Retention
- The Value of Brand Loyalty:<br/> Bryan Pearson’s Trailblazing Journey with Air Miles
- The Value of Brand Loyalty:<br/> LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson
- Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration
- Transforming Experiential Learning: Future-Proofing Your Education Strategy
- Unbundling the Business Value of a Promise Consistently Kept
- Understanding Key Moments of Truth Along the Customer Journey
- Understanding the Value of Your Brand
- Unlocking Personalization: <br/>A Pragmatist's Approach
- Unlocking Personalization: Considerations for Execution
- Unlocking the Power of CX for the Public Sector:<br/> Why Your Organization Must Prioritize Citizen Centricity
- Weaving Stories and Strategies: Alyza Keshavjee's Journey
- What Business Leaders Can Learn from Entrepreneurs About Leading Teams in Times of Rapid Change?
- What does it take to Build a Powerful Control Label Brand?
- What Excellence in Customer Experience Means in 2025
- What Have Leaders Learned from the Pandemic?
- What Old Navy Got Wrong About Inclusivity
- What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement
- Whatever Happened to Clubhouse?
- When Corporate and Brand Strategies Fall Out of Step
- Why A Successful Multicultural Strategy Needs to be Built as a Growth Strategy
- Why Do So Many Strategies Fail, and What You Can Actually Do About It
- Why is it important to create dedicated spaces for women in strategy?
- Why the Right Strategy Might Feel Slightly Out of Reach
- Why Values Should Leave the Walls
- Why would a brand seek a celebrity or athlete sponsorship?
- Why Your Brand Needs to Embrace Inclusive Design Thinking
- Women in Strategy Brand Workshops: Irritated Inc.
- Women in Strategy Executive Panel Highlights
Expertise
Posts
- "Always go one step further than you think you can."
- "As I grew professionally at L5, I realized that I was honing in my soft skills, improving my self-advocacy and growing as a person."
- "Be strong and learn more than you knew coming into it.” (Part 1)
- "Entrepreneurs should set a wide scope and bold goals for their business" (Part 3)
- "I get to wear a number of different hats."
- "I have been challenged to find my own voice early."
- "I’ve been provided tremendous opportunities to grow my areas of experience and impact."
- "If we can pivot during a time of crisis, we can pivot as opportunities arise." (Part 2)
- "Know your Why and Go All-In" (Part 1)
- "Know your Why and Go All-In" (Part 2)
- "Learning by doing is key."
- "Leave your comfort zone and be a sponge for knowledge"
- "No two days are the same."
- "To this day, the accelerated learning curve I was looking for hasn't tapered off."
- "You learn a lot very quickly as a consultant - almost by necessity. The learning never stops!"
- “Establishing a foundation of trust and connection with your colleagues and leaders will provide you with many opportunities."
- “How to gain clients’ trust and make your own luck”
- “I found that I was often drawing back on my own experience and relating it to project work to understand clients’ challenges.”
- “If you keep your ideas and opinions to yourself, your team and firm loses out on your unique perspective and valuable insights.”
- “In consulting, you are offered an opportunity to push yourself a bit beyond and it can push you outside your comfort zone.”
- “Making the world a better place through 'Soft Power'” (Part 1)
- “Making the world a better place through 'Soft Power'” (Part 2)
- “Nurture your adaptability and enthusiasm for tackling new challenges.”
- “One piece of advice I always come back to is to be a duck”
- 10 Reasons Why Your Strategic Plan Was Built to Fail
- 6 Principles to Guard Against a Do Nothing Strategy
- A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?
- A Reflection On My Term at Level5: My Learnings As A Co-op Analyst
- Advising the Ages: The Key to Generational Financial Satisfaction
- AI is impacting the future of retail. Are you ready?
- Always Learning, Always Looking Forward: An Interview with Delia Pan
- An Interview with Brittany Straitton: Building a Leadership Brand Through Consistency
- An Interview with Carla Nell: <br/>Leading Through Change Means Bringing People Along With You
- An Interview with Lottery Leaders: Innovation in a Changing Landscape
- An Interview With Lottery Leaders: North American Lottery Innovation
- An Interview with Nancy MacKay: What Thousands of CEOs Have Taught Her About Leadership
- An Interview with Sara Cappe: Commitment and Leadership Through Change
- An Interview with Wilma Chan: Navigating Change with Curiosity and Purpose
- Beyond Level5:<br/> Aaron Inocencio
- Beyond Level5:<br/> Laura Richard
- Beyond Level5:<br/> Maicky Meijberg
- Beyond Level5:<br/> Sean Pavlidis
- Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage
- Beyond the Banner: How Canadian Tire Corporation’s Partnerships Drive Value & Loyalty for Canadians
- Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable
- Building an Effective and Authentic Newcomer Strategy
- Building an Unconventional Brand Requires a Movement
- Building Strategies that Stick
- Building Success Together: Krista Wright's Journey with Polar Bears International
- Celebrating Asian Heritage Month with Ascend Canada
- Communicating the Strategy
- Connected Revenue
- Connecting the Dots:<br/> How Suzie Yorke Used Her Life and Experience to Launch Two Successful Start-Ups
- Connections – Not Just Products – Win Consumers Over
- Continuing Success in the Lottery Industry: Embracing Gen Y & Z
- COVID-19 Highlights the Importance of Governments Applying a Customer First Mindset to How They Serve Canadians
- Cultural Capital: The Soft Power That Makes Brands Meaningful
- Customer Centricity Part 1: <br/>Customer Experience Re-imagined
- Customer Centricity Part 2: <br/>Designing for Customer Needs Where and When It Matters Most
- Customer Centricity Part 3: <br/>Operationalizing a Customer-Centric Organization
- Customer Centricity: <br/>Building a Customer-Centric Organization
- Customer Experience in 2025: Priorities, Pressures, and What’s Next
- Customer-Centricity Spotlight:<br/> Gore Mutual<br/> Data-Driven Customer Experience
- Delivering Successful Post-Merger Integrations
- Developing Strategies that Stick in Complex, Multistakeholder Environments
- Differentiate Your Brand Through Customer Experience: An Insurance Industry Spotlight
- Differentiation in a Competitive Market: Insurance Industry Spotlight
- Does Your Brand Need a Social Purpose?
- Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards
- Don't Just Survive, Thrive! A 7-Step Approach to Unlocking Growth During the Pandemic
- Driving sustainable transformation through disruption – five essential factors
- E-Commerce is Rising in Importance – But So Are Customers’ Expectations
- Employee Surveys: Key for Understanding Organizational Engagement and Ensuring Strategies Stick
- Encouraging Brand Growth Through Community Participation
- Evolving Customer Experience in Financial Services: Insights from the CXFS Summit
- Executive Perspectives on the Future of the Canadian Mutual Insurance Industry
- Exploring Solutions for Canadian Regulators to Produce Engaging Strategies: Insights from The Electrical Safety Authority (ESA)
- Five Business Essentials in Times of Continuous Disruption: An Interview with Alexa Nick, Managing Partner of Level5 Strategy
- Five Essential Insights on Leading an SME in the Post-Pandemic Marketplace
- Focus Drives Progress: The 'Art' and 'Science' of Prioritization
- Four Months of Laughing and Learning
- Four Takeaways of Enduring Strategy: How top executives are navigating uncertainty with strategies built to last
- From Celebration to Advancement: <br/>Actionable Steps to Advance Diversity Equity and Inclusion in the Workplace (Part 2)
- From Celebration to Advancement: <br/>What Does Asian Heritage Month Mean to You? (Part 1)
- From Fintech to Finlife: What Can Canadian Banks Learn from this Emerging Trend in China?
- From Insights to Impact: <br/>A Practical Guide to Building Intentional Donor Experience Strategies
- From Passion to Purpose: <br/>Winnie Wong on Embracing Identity and Redefining Success
- From Promise to Performance:<br/>A Blueprint In Unlocking Customer Centricity
- From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together
- From Women's Shelter to Vogue: <br/>EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand
- Here’s What to Learn from Most Customer-Centric Organizations
- Here’s What Your Business Can Learn From The Current Wordle Phenomenon
- How a customer-first mindset can help public organizations keep their promises to Canadians
- How Can A Mid-Plan Review Future-Proof Your Strategy?
- How can not-for-profit organizations ensure a robust donor-centric experience?
- How can not-for-profits develop resiliency in times of economic uncertainty?
- How can organizations create compelling promises and keep them throughout the employee journey?
- How Generational Differences Are Affecting Donor Behaviour
- How Level5 Strategy helped Tennis Canada develop world-class athletes
- How organizations can become leading customer-centric organizations?
- How Smart Leaders Turn Purpose into Performance
- How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
- How to Build a Successful Strategic Partnership
- How to create a balance between personalization and data protection?
- How to find your voice and create an inclusive workplace
- In Shanghai, Why Tim Hortons is the Hottest Brand on Earth
- Insights from the Customer Experience Executive Roundtable Discussions
- International Women's Day Spotlight: Women of Level5
- International Women’s Day Spotlight: Women Leaders on Strategy and Influence
- Interview with Susan O’Brien: <br/>How Canadian Tire stays as Canada’s Strongest Retail Brand
- It's Official, Level5 Strategy is a Great Place to Work®!
- Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
- Key Success Factors through Post-M&A Integrations
- L5 Perspective: <br/>"Segments of One", The New Reality
- L5 Perspective: <br/>Leveraging Data to Achieve Seamless Customer Journey
- L5 Perspective: <br/>The Value of a Promise Consistently Kept™
- Leaders' Insights (Part 1): <br/>Watch the Road
- Leaders' Insights (Part 4): <br/>Be the Keystone
- Leaders' Insights (Part 5): <br/>See the Big Picture
- Leaders' Insights (Part 6): <br/>Model Flexibility
- Leaders' Insights (Part 7): <br/>Think Small, Be Nimble
- Leaders' Insights (Part 8): <br/>Ride the Roller Coaster
- Leaders' Insights: Surviving, Reviving and Thriving through Crisis
- Leaders’ Insights (Part 2): <br/>Find Your Rhythm
- Leaders’ Insights (Part 3): <br/>Mind Your Balance
- Leaders’ Insights (Part 9): <br/>Bring It Into Focus
- Leading In5: <br/>Featuring Geoff Frodsham, Former President & CEO of Princess Auto Ltd.
- Leading In5: <br/>Featuring Lesley Gallinger, President & CEO of IESO
- Leading In5: <br/>Featuring Paul Erickson, President and CEO of Western Canada Lottery Corporation
- Leading In5: <br/>Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC
- Leading In5: Featuring Anne Coghlan, Executive Director & CEO of the Colleges of Nurses of Ontario (CNO)
- Level5 2022 Summer Reading Roundup (Part 1)
- Level5 2022 Summer Reading Roundup (Part 2)
- Level5 Fall Reading List<br/> (Part 1)
- Level5 Fall Reading List<br/> (Part 2)
- Level5 Leaders Forum: <br/>Achieving Profitable Growth with New Canadians
- Level5 recognized by Consulting Magazine as a 2023 Best Small Firm to Work For!
- Level5 Roundtable: <br/>People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?
- Level5 Roundtable: <br/>The Art of Successful Change Management - Avoiding Change Failure (Part 2)
- Level5 Roundtable: <br/>The Art of Successful Change Management - How Should Organizations Prepare For The Journey of Change? (Part 1)
- Level5 Roundtable: <br/>What is the Future of the Shopping Mall?
- Level5 Spotlight: Maicky Meijberg
- Level5 Strategy announces Michael Carter, an experienced global consultant and successful entrepreneur, as its new President
- Level5 Strategy Announces Promotion of Jordan Shapiro to Managing Partner
- Level5 Strategy Promotes Sean Pavlidis to Managing Partner
- Level5's Interview with Randy Pilon, CEO & Founder of Virox Technologies Inc.
- Make or Break Moment to Impact NPS and Loyalty Scores: A Case Study of the Credit Card Industry
- Making Strategic Trade-Offs: The Importance of Deciding What Not to Do
- Navigating Emotional Decision-Making in the Travel and Tourism Industry
- Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands
- Operationalizing Customer Experience: Four Important Steps to Translate Customer Journey Mapping into Tangible, Actionable Initiatives
- Operationalizing Customer Experience: The Pain Points
- Operationalizing the Brand to Create a Customer Journey Framework for PC Financial
- Opportunities for Increasing North American Lottery Sales Among Younger Consumers
- Opportunity Unleashed<br/> Episode 1: A Conversation with Ryan Duffy, Founder & CEO of Blackstone Energy Services
- Opportunity Unleashed<br/> Episode 2: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple
- Opportunity Unleashed<br/> Episode 3: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 2)
- Opportunity Unleashed<br/> Episode 4: A Conversation with Paul Jackson, COO of Gore Mutual Insurance
- Opportunity Unleashed<br/> Episode 5: A Conversation with Nicole McNeill, President & CAO of MPAC
- Opportunity Unleashed<br/> Episode 6: A Conversation with Katherine Henderson, CEO of Hockey Canada
- Orchestrating Strategies that Stick: <br/>A Practical Guide
- Ownership in Strategy Execution
- Patient-Centered Care: Designing a Thoughtful Healthcare Experience
- Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
- Positioning as a Driver of Bottom-Line Performance
- Positioning: A Tool for Efficiency in Tech
- Pricing Strategy Amid an Ever-Changing Market
- Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy
- Promises Made, Promises Kept: Cultivating Customer Centricity – Research Refresh
- Promises Made, Promises Kept: How To Develop Your Customer Centricity in 2021
- Promises, Kept. <br/>Episode 1: The Value of a Promise Consistently Kept™
- Promises, Kept. <br/>Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter
- Promises, Kept. <br>Episode 2: The Role of Social Purpose Within an Organization's Strategy
- Providing An Authentic Newcomer Experience for New Canadians
- Reducing Churn in a Downturn
- Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
- Roundtable Discussion: <br/>Adapting and Reassessing Business Offerings (Part 2)
- Roundtable Discussion: <br/>Building & Strengthening Connections with Consumers (Part 3)
- Roundtable Discussion: <br/>The Pandemic's Impact on Consumer Behaviour (Part 1)
- Seizing My Moment: Bringing My Best to Level5
- Storytelling, Fundraising, & Social Impact
- Strategic Leadership in the Age of AI
- Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations
- Strategic Partnerships: Reaching Shared Objectives
- Strategically Engaging New Canadians Through Their Channels
- Strategies that Stick: Alignment to Accelerate
- Strategies that Stick: Crafting Practical and Enduring Success
- Strategies that Stick: The Importance of a Strong Foundation
- Strategies that Stick: The Importance of Measuring Progress
- Strategy Lounge: <br/>Episode 10 — Building Leadership Skills for Women Entrepreneurs
- Strategy Lounge: <br/>Episode 11 – A Journey of Resilience, Passion, and Determination
- Strategy Lounge: <br/>Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement
- Strategy Lounge: <br/>Episode 2 — Why Tim Hortons is the newest coffee "darling" in China
- Strategy Lounge: <br/>Episode 3 — How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand
- Strategy Lounge: <br/>Episode 4 — How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey
- Strategy Lounge: <br/>Episode 5 — How Truly Sustainable Companies Drive Growth Through an Authentic Promise
- Strategy Lounge: <br/>Episode 6 - Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators
- Strategy Lounge: <br/>Episode 7 - The Power of Quantitatively Measuring Emotions
- Strategy Lounge: <br/>Episode 8 — The Value of a Promise Consistently Kept™
- Strategy Lounge: <br/>Episode 9: Adapting Fast During COVID-19
- That's a Wrap! A Reflection of My Summer Internship Experience at Level5
- The Best Plans Start At The End: Starting with the Destination Creates More Actionable, Transformative Plans
- The Brand-Driven CEO <br/>Episode 1: Brands and the Role of the C-suite
- The Brand-Driven CEO <br/>Episode 2: The Value of a Brand
- The Brand-Driven CEO <br/>Episode 3: Managing Your Brand as an Asset
- The Brand-Driven CEO <br/>Episode 4: Aligning DX with Brand
- The Brand-Driven CEO <br/>Episode 5: Be Brave And Agile
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 7): Final Reflections
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 1): Life Story
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 2): Creating Business Value
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 3): The Value of a Promise
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 4): Consistently Kept
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 5): The New 4Ps of Brand Management
- The Brand-Driven CEO ft.<br/>Hugo Powell (Part 6): Six Success Factors Behind Brand-Driven CEOs
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 1) – The Inspiration
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 2) – The Influence
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 3) – The Change
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 4) – The Purpose
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 5) – The Brand
- The Brand-Driven CEO: <br/>A Forbes Interview with David Kincaid
- The Brand-Driven CEO: <br/>Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs
- The Definition of a Strategic Partnership
- The Electrical Power Outage: <br/>A Customer Experience Challenge
- The Human Side of Strategy
- The Imperative for a Multicultural Growth Strategy
- The Importance of Building Global Awareness Within the Education Sector
- The Importance of Quantitatively Measuring Emotions
- The Importance of Strategy in an Era of Uncertainty
- The Lemonade: <br/>Why Lululemon is an Olympic Winner
- The Level5 Internship Experience: <br/>What's it really like?
- The Medium is the Message
- The Most Common Misconceptions About Crafting An Organization's Purpose
- The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar
- The Power of Leadership Brand: Credibility, Influence & Impact
- The Promise Consistently Kept: Unlocking Employee Engagement and Retention
- The Value of Brand Loyalty:<br/> Bryan Pearson’s Trailblazing Journey with Air Miles
- The Value of Brand Loyalty:<br/> LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson
- Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration
- Transforming Experiential Learning: Future-Proofing Your Education Strategy
- Unbundling the Business Value of a Promise Consistently Kept
- Understanding Key Moments of Truth Along the Customer Journey
- Understanding the Value of Your Brand
- Unlocking Personalization: <br/>A Pragmatist's Approach
- Unlocking Personalization: Considerations for Execution
- Unlocking the Power of CX for the Public Sector:<br/> Why Your Organization Must Prioritize Citizen Centricity
- Weaving Stories and Strategies: Alyza Keshavjee's Journey
- What Business Leaders Can Learn from Entrepreneurs About Leading Teams in Times of Rapid Change?
- What does it take to Build a Powerful Control Label Brand?
- What Excellence in Customer Experience Means in 2025
- What Have Leaders Learned from the Pandemic?
- What Old Navy Got Wrong About Inclusivity
- What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement
- Whatever Happened to Clubhouse?
- When Corporate and Brand Strategies Fall Out of Step
- Why A Successful Multicultural Strategy Needs to be Built as a Growth Strategy
- Why Do So Many Strategies Fail, and What You Can Actually Do About It
- Why is it important to create dedicated spaces for women in strategy?
- Why the Right Strategy Might Feel Slightly Out of Reach
- Why Values Should Leave the Walls
- Why would a brand seek a celebrity or athlete sponsorship?
- Why Your Brand Needs to Embrace Inclusive Design Thinking
- Women in Strategy Brand Workshops: Irritated Inc.
- Women in Strategy Executive Panel Highlights
Ideas
Posts
- "Always go one step further than you think you can."
- "As I grew professionally at L5, I realized that I was honing in my soft skills, improving my self-advocacy and growing as a person."
- "Be strong and learn more than you knew coming into it.” (Part 1)
- "Entrepreneurs should set a wide scope and bold goals for their business" (Part 3)
- "I get to wear a number of different hats."
- "I have been challenged to find my own voice early."
- "I’ve been provided tremendous opportunities to grow my areas of experience and impact."
- "If we can pivot during a time of crisis, we can pivot as opportunities arise." (Part 2)
- "Know your Why and Go All-In" (Part 1)
- "Know your Why and Go All-In" (Part 2)
- "Learning by doing is key."
- "Leave your comfort zone and be a sponge for knowledge"
- "No two days are the same."
- "To this day, the accelerated learning curve I was looking for hasn't tapered off."
- "You learn a lot very quickly as a consultant - almost by necessity. The learning never stops!"
- “Establishing a foundation of trust and connection with your colleagues and leaders will provide you with many opportunities."
- “How to gain clients’ trust and make your own luck”
- “I found that I was often drawing back on my own experience and relating it to project work to understand clients’ challenges.”
- “If you keep your ideas and opinions to yourself, your team and firm loses out on your unique perspective and valuable insights.”
- “In consulting, you are offered an opportunity to push yourself a bit beyond and it can push you outside your comfort zone.”
- “Making the world a better place through 'Soft Power'” (Part 1)
- “Making the world a better place through 'Soft Power'” (Part 2)
- “Nurture your adaptability and enthusiasm for tackling new challenges.”
- “One piece of advice I always come back to is to be a duck”
- 10 Reasons Why Your Strategic Plan Was Built to Fail
- 6 Principles to Guard Against a Do Nothing Strategy
- A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?
- A Reflection On My Term at Level5: My Learnings As A Co-op Analyst
- Advising the Ages: The Key to Generational Financial Satisfaction
- AI is impacting the future of retail. Are you ready?
- Always Learning, Always Looking Forward: An Interview with Delia Pan
- An Interview with Brittany Straitton: Building a Leadership Brand Through Consistency
- An Interview with Carla Nell: <br/>Leading Through Change Means Bringing People Along With You
- An Interview with Lottery Leaders: Innovation in a Changing Landscape
- An Interview With Lottery Leaders: North American Lottery Innovation
- An Interview with Nancy MacKay: What Thousands of CEOs Have Taught Her About Leadership
- An Interview with Sara Cappe: Commitment and Leadership Through Change
- An Interview with Wilma Chan: Navigating Change with Curiosity and Purpose
- Beyond Level5:<br/> Aaron Inocencio
- Beyond Level5:<br/> Laura Richard
- Beyond Level5:<br/> Maicky Meijberg
- Beyond Level5:<br/> Sean Pavlidis
- Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage
- Beyond the Banner: How Canadian Tire Corporation’s Partnerships Drive Value & Loyalty for Canadians
- Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable
- Building an Effective and Authentic Newcomer Strategy
- Building an Unconventional Brand Requires a Movement
- Building Strategies that Stick
- Building Success Together: Krista Wright's Journey with Polar Bears International
- Celebrating Asian Heritage Month with Ascend Canada
- Communicating the Strategy
- Connected Revenue
- Connecting the Dots:<br/> How Suzie Yorke Used Her Life and Experience to Launch Two Successful Start-Ups
- Connections – Not Just Products – Win Consumers Over
- Continuing Success in the Lottery Industry: Embracing Gen Y & Z
- COVID-19 Highlights the Importance of Governments Applying a Customer First Mindset to How They Serve Canadians
- Cultural Capital: The Soft Power That Makes Brands Meaningful
- Customer Centricity Part 1: <br/>Customer Experience Re-imagined
- Customer Centricity Part 2: <br/>Designing for Customer Needs Where and When It Matters Most
- Customer Centricity Part 3: <br/>Operationalizing a Customer-Centric Organization
- Customer Centricity: <br/>Building a Customer-Centric Organization
- Customer Experience in 2025: Priorities, Pressures, and What’s Next
- Customer-Centricity Spotlight:<br/> Gore Mutual<br/> Data-Driven Customer Experience
- Delivering Successful Post-Merger Integrations
- Developing Strategies that Stick in Complex, Multistakeholder Environments
- Differentiate Your Brand Through Customer Experience: An Insurance Industry Spotlight
- Differentiation in a Competitive Market: Insurance Industry Spotlight
- Does Your Brand Need a Social Purpose?
- Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards
- Don't Just Survive, Thrive! A 7-Step Approach to Unlocking Growth During the Pandemic
- Driving sustainable transformation through disruption – five essential factors
- E-Commerce is Rising in Importance – But So Are Customers’ Expectations
- Employee Surveys: Key for Understanding Organizational Engagement and Ensuring Strategies Stick
- Encouraging Brand Growth Through Community Participation
- Evolving Customer Experience in Financial Services: Insights from the CXFS Summit
- Executive Perspectives on the Future of the Canadian Mutual Insurance Industry
- Exploring Solutions for Canadian Regulators to Produce Engaging Strategies: Insights from The Electrical Safety Authority (ESA)
- Five Business Essentials in Times of Continuous Disruption: An Interview with Alexa Nick, Managing Partner of Level5 Strategy
- Five Essential Insights on Leading an SME in the Post-Pandemic Marketplace
- Focus Drives Progress: The 'Art' and 'Science' of Prioritization
- Four Months of Laughing and Learning
- Four Takeaways of Enduring Strategy: How top executives are navigating uncertainty with strategies built to last
- From Celebration to Advancement: <br/>Actionable Steps to Advance Diversity Equity and Inclusion in the Workplace (Part 2)
- From Celebration to Advancement: <br/>What Does Asian Heritage Month Mean to You? (Part 1)
- From Fintech to Finlife: What Can Canadian Banks Learn from this Emerging Trend in China?
- From Insights to Impact: <br/>A Practical Guide to Building Intentional Donor Experience Strategies
- From Passion to Purpose: <br/>Winnie Wong on Embracing Identity and Redefining Success
- From Promise to Performance:<br/>A Blueprint In Unlocking Customer Centricity
- From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together
- From Women's Shelter to Vogue: <br/>EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand
- Here’s What to Learn from Most Customer-Centric Organizations
- Here’s What Your Business Can Learn From The Current Wordle Phenomenon
- How a customer-first mindset can help public organizations keep their promises to Canadians
- How Can A Mid-Plan Review Future-Proof Your Strategy?
- How can not-for-profit organizations ensure a robust donor-centric experience?
- How can not-for-profits develop resiliency in times of economic uncertainty?
- How can organizations create compelling promises and keep them throughout the employee journey?
- How Generational Differences Are Affecting Donor Behaviour
- How Level5 Strategy helped Tennis Canada develop world-class athletes
- How organizations can become leading customer-centric organizations?
- How Smart Leaders Turn Purpose into Performance
- How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
- How to Build a Successful Strategic Partnership
- How to create a balance between personalization and data protection?
- How to find your voice and create an inclusive workplace
- In Shanghai, Why Tim Hortons is the Hottest Brand on Earth
- Insights from the Customer Experience Executive Roundtable Discussions
- International Women's Day Spotlight: Women of Level5
- International Women’s Day Spotlight: Women Leaders on Strategy and Influence
- Interview with Susan O’Brien: <br/>How Canadian Tire stays as Canada’s Strongest Retail Brand
- It's Official, Level5 Strategy is a Great Place to Work®!
- Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
- Key Success Factors through Post-M&A Integrations
- L5 Perspective: <br/>"Segments of One", The New Reality
- L5 Perspective: <br/>Leveraging Data to Achieve Seamless Customer Journey
- L5 Perspective: <br/>The Value of a Promise Consistently Kept™
- Leaders' Insights (Part 1): <br/>Watch the Road
- Leaders' Insights (Part 4): <br/>Be the Keystone
- Leaders' Insights (Part 5): <br/>See the Big Picture
- Leaders' Insights (Part 6): <br/>Model Flexibility
- Leaders' Insights (Part 7): <br/>Think Small, Be Nimble
- Leaders' Insights (Part 8): <br/>Ride the Roller Coaster
- Leaders' Insights: Surviving, Reviving and Thriving through Crisis
- Leaders’ Insights (Part 2): <br/>Find Your Rhythm
- Leaders’ Insights (Part 3): <br/>Mind Your Balance
- Leaders’ Insights (Part 9): <br/>Bring It Into Focus
- Leading In5: <br/>Featuring Geoff Frodsham, Former President & CEO of Princess Auto Ltd.
- Leading In5: <br/>Featuring Lesley Gallinger, President & CEO of IESO
- Leading In5: <br/>Featuring Paul Erickson, President and CEO of Western Canada Lottery Corporation
- Leading In5: <br/>Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC
- Leading In5: Featuring Anne Coghlan, Executive Director & CEO of the Colleges of Nurses of Ontario (CNO)
- Level5 2022 Summer Reading Roundup (Part 1)
- Level5 2022 Summer Reading Roundup (Part 2)
- Level5 Fall Reading List<br/> (Part 1)
- Level5 Fall Reading List<br/> (Part 2)
- Level5 Leaders Forum: <br/>Achieving Profitable Growth with New Canadians
- Level5 recognized by Consulting Magazine as a 2023 Best Small Firm to Work For!
- Level5 Roundtable: <br/>People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?
- Level5 Roundtable: <br/>The Art of Successful Change Management - Avoiding Change Failure (Part 2)
- Level5 Roundtable: <br/>The Art of Successful Change Management - How Should Organizations Prepare For The Journey of Change? (Part 1)
- Level5 Roundtable: <br/>What is the Future of the Shopping Mall?
- Level5 Spotlight: Maicky Meijberg
- Level5 Strategy announces Michael Carter, an experienced global consultant and successful entrepreneur, as its new President
- Level5 Strategy Announces Promotion of Jordan Shapiro to Managing Partner
- Level5 Strategy Promotes Sean Pavlidis to Managing Partner
- Level5's Interview with Randy Pilon, CEO & Founder of Virox Technologies Inc.
- Make or Break Moment to Impact NPS and Loyalty Scores: A Case Study of the Credit Card Industry
- Making Strategic Trade-Offs: The Importance of Deciding What Not to Do
- Navigating Emotional Decision-Making in the Travel and Tourism Industry
- Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands
- Operationalizing Customer Experience: Four Important Steps to Translate Customer Journey Mapping into Tangible, Actionable Initiatives
- Operationalizing Customer Experience: The Pain Points
- Operationalizing the Brand to Create a Customer Journey Framework for PC Financial
- Opportunities for Increasing North American Lottery Sales Among Younger Consumers
- Opportunity Unleashed<br/> Episode 1: A Conversation with Ryan Duffy, Founder & CEO of Blackstone Energy Services
- Opportunity Unleashed<br/> Episode 2: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple
- Opportunity Unleashed<br/> Episode 3: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 2)
- Opportunity Unleashed<br/> Episode 4: A Conversation with Paul Jackson, COO of Gore Mutual Insurance
- Opportunity Unleashed<br/> Episode 5: A Conversation with Nicole McNeill, President & CAO of MPAC
- Opportunity Unleashed<br/> Episode 6: A Conversation with Katherine Henderson, CEO of Hockey Canada
- Orchestrating Strategies that Stick: <br/>A Practical Guide
- Ownership in Strategy Execution
- Patient-Centered Care: Designing a Thoughtful Healthcare Experience
- Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
- Positioning as a Driver of Bottom-Line Performance
- Positioning: A Tool for Efficiency in Tech
- Pricing Strategy Amid an Ever-Changing Market
- Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy
- Promises Made, Promises Kept: Cultivating Customer Centricity – Research Refresh
- Promises Made, Promises Kept: How To Develop Your Customer Centricity in 2021
- Promises, Kept. <br/>Episode 1: The Value of a Promise Consistently Kept™
- Promises, Kept. <br/>Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter
- Promises, Kept. <br>Episode 2: The Role of Social Purpose Within an Organization's Strategy
- Providing An Authentic Newcomer Experience for New Canadians
- Reducing Churn in a Downturn
- Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
- Roundtable Discussion: <br/>Adapting and Reassessing Business Offerings (Part 2)
- Roundtable Discussion: <br/>Building & Strengthening Connections with Consumers (Part 3)
- Roundtable Discussion: <br/>The Pandemic's Impact on Consumer Behaviour (Part 1)
- Seizing My Moment: Bringing My Best to Level5
- Storytelling, Fundraising, & Social Impact
- Strategic Leadership in the Age of AI
- Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations
- Strategic Partnerships: Reaching Shared Objectives
- Strategically Engaging New Canadians Through Their Channels
- Strategies that Stick: Alignment to Accelerate
- Strategies that Stick: Crafting Practical and Enduring Success
- Strategies that Stick: The Importance of a Strong Foundation
- Strategies that Stick: The Importance of Measuring Progress
- Strategy Lounge: <br/>Episode 10 — Building Leadership Skills for Women Entrepreneurs
- Strategy Lounge: <br/>Episode 11 – A Journey of Resilience, Passion, and Determination
- Strategy Lounge: <br/>Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement
- Strategy Lounge: <br/>Episode 2 — Why Tim Hortons is the newest coffee "darling" in China
- Strategy Lounge: <br/>Episode 3 — How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand
- Strategy Lounge: <br/>Episode 4 — How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey
- Strategy Lounge: <br/>Episode 5 — How Truly Sustainable Companies Drive Growth Through an Authentic Promise
- Strategy Lounge: <br/>Episode 6 - Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators
- Strategy Lounge: <br/>Episode 7 - The Power of Quantitatively Measuring Emotions
- Strategy Lounge: <br/>Episode 8 — The Value of a Promise Consistently Kept™
- Strategy Lounge: <br/>Episode 9: Adapting Fast During COVID-19
- That's a Wrap! A Reflection of My Summer Internship Experience at Level5
- The Best Plans Start At The End: Starting with the Destination Creates More Actionable, Transformative Plans
- The Brand-Driven CEO <br/>Episode 1: Brands and the Role of the C-suite
- The Brand-Driven CEO <br/>Episode 2: The Value of a Brand
- The Brand-Driven CEO <br/>Episode 3: Managing Your Brand as an Asset
- The Brand-Driven CEO <br/>Episode 4: Aligning DX with Brand
- The Brand-Driven CEO <br/>Episode 5: Be Brave And Agile
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 7): Final Reflections
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 1): Life Story
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 2): Creating Business Value
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 3): The Value of a Promise
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 4): Consistently Kept
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 5): The New 4Ps of Brand Management
- The Brand-Driven CEO ft.<br/>Hugo Powell (Part 6): Six Success Factors Behind Brand-Driven CEOs
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 1) – The Inspiration
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 2) – The Influence
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 3) – The Change
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 4) – The Purpose
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 5) – The Brand
- The Brand-Driven CEO: <br/>A Forbes Interview with David Kincaid
- The Brand-Driven CEO: <br/>Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs
- The Definition of a Strategic Partnership
- The Electrical Power Outage: <br/>A Customer Experience Challenge
- The Human Side of Strategy
- The Imperative for a Multicultural Growth Strategy
- The Importance of Building Global Awareness Within the Education Sector
- The Importance of Quantitatively Measuring Emotions
- The Importance of Strategy in an Era of Uncertainty
- The Lemonade: <br/>Why Lululemon is an Olympic Winner
- The Level5 Internship Experience: <br/>What's it really like?
- The Medium is the Message
- The Most Common Misconceptions About Crafting An Organization's Purpose
- The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar
- The Power of Leadership Brand: Credibility, Influence & Impact
- The Promise Consistently Kept: Unlocking Employee Engagement and Retention
- The Value of Brand Loyalty:<br/> Bryan Pearson’s Trailblazing Journey with Air Miles
- The Value of Brand Loyalty:<br/> LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson
- Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration
- Transforming Experiential Learning: Future-Proofing Your Education Strategy
- Unbundling the Business Value of a Promise Consistently Kept
- Understanding Key Moments of Truth Along the Customer Journey
- Understanding the Value of Your Brand
- Unlocking Personalization: <br/>A Pragmatist's Approach
- Unlocking Personalization: Considerations for Execution
- Unlocking the Power of CX for the Public Sector:<br/> Why Your Organization Must Prioritize Citizen Centricity
- Weaving Stories and Strategies: Alyza Keshavjee's Journey
- What Business Leaders Can Learn from Entrepreneurs About Leading Teams in Times of Rapid Change?
- What does it take to Build a Powerful Control Label Brand?
- What Excellence in Customer Experience Means in 2025
- What Have Leaders Learned from the Pandemic?
- What Old Navy Got Wrong About Inclusivity
- What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement
- Whatever Happened to Clubhouse?
- When Corporate and Brand Strategies Fall Out of Step
- Why A Successful Multicultural Strategy Needs to be Built as a Growth Strategy
- Why Do So Many Strategies Fail, and What You Can Actually Do About It
- Why is it important to create dedicated spaces for women in strategy?
- Why the Right Strategy Might Feel Slightly Out of Reach
- Why Values Should Leave the Walls
- Why would a brand seek a celebrity or athlete sponsorship?
- Why Your Brand Needs to Embrace Inclusive Design Thinking
- Women in Strategy Brand Workshops: Irritated Inc.
- Women in Strategy Executive Panel Highlights
Approach
Posts
- "Always go one step further than you think you can."
- "As I grew professionally at L5, I realized that I was honing in my soft skills, improving my self-advocacy and growing as a person."
- "Be strong and learn more than you knew coming into it.” (Part 1)
- "Entrepreneurs should set a wide scope and bold goals for their business" (Part 3)
- "I get to wear a number of different hats."
- "I have been challenged to find my own voice early."
- "I’ve been provided tremendous opportunities to grow my areas of experience and impact."
- "If we can pivot during a time of crisis, we can pivot as opportunities arise." (Part 2)
- "Know your Why and Go All-In" (Part 1)
- "Know your Why and Go All-In" (Part 2)
- "Learning by doing is key."
- "Leave your comfort zone and be a sponge for knowledge"
- "No two days are the same."
- "To this day, the accelerated learning curve I was looking for hasn't tapered off."
- "You learn a lot very quickly as a consultant - almost by necessity. The learning never stops!"
- “Establishing a foundation of trust and connection with your colleagues and leaders will provide you with many opportunities."
- “How to gain clients’ trust and make your own luck”
- “I found that I was often drawing back on my own experience and relating it to project work to understand clients’ challenges.”
- “If you keep your ideas and opinions to yourself, your team and firm loses out on your unique perspective and valuable insights.”
- “In consulting, you are offered an opportunity to push yourself a bit beyond and it can push you outside your comfort zone.”
- “Making the world a better place through 'Soft Power'” (Part 1)
- “Making the world a better place through 'Soft Power'” (Part 2)
- “Nurture your adaptability and enthusiasm for tackling new challenges.”
- “One piece of advice I always come back to is to be a duck”
- 10 Reasons Why Your Strategic Plan Was Built to Fail
- 6 Principles to Guard Against a Do Nothing Strategy
- A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?
- A Reflection On My Term at Level5: My Learnings As A Co-op Analyst
- Advising the Ages: The Key to Generational Financial Satisfaction
- AI is impacting the future of retail. Are you ready?
- Always Learning, Always Looking Forward: An Interview with Delia Pan
- An Interview with Brittany Straitton: Building a Leadership Brand Through Consistency
- An Interview with Carla Nell: <br/>Leading Through Change Means Bringing People Along With You
- An Interview with Lottery Leaders: Innovation in a Changing Landscape
- An Interview With Lottery Leaders: North American Lottery Innovation
- An Interview with Nancy MacKay: What Thousands of CEOs Have Taught Her About Leadership
- An Interview with Sara Cappe: Commitment and Leadership Through Change
- An Interview with Wilma Chan: Navigating Change with Curiosity and Purpose
- Beyond Level5:<br/> Aaron Inocencio
- Beyond Level5:<br/> Laura Richard
- Beyond Level5:<br/> Maicky Meijberg
- Beyond Level5:<br/> Sean Pavlidis
- Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage
- Beyond the Banner: How Canadian Tire Corporation’s Partnerships Drive Value & Loyalty for Canadians
- Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable
- Building an Effective and Authentic Newcomer Strategy
- Building an Unconventional Brand Requires a Movement
- Building Strategies that Stick
- Building Success Together: Krista Wright's Journey with Polar Bears International
- Celebrating Asian Heritage Month with Ascend Canada
- Communicating the Strategy
- Connected Revenue
- Connecting the Dots:<br/> How Suzie Yorke Used Her Life and Experience to Launch Two Successful Start-Ups
- Connections – Not Just Products – Win Consumers Over
- Continuing Success in the Lottery Industry: Embracing Gen Y & Z
- COVID-19 Highlights the Importance of Governments Applying a Customer First Mindset to How They Serve Canadians
- Cultural Capital: The Soft Power That Makes Brands Meaningful
- Customer Centricity Part 1: <br/>Customer Experience Re-imagined
- Customer Centricity Part 2: <br/>Designing for Customer Needs Where and When It Matters Most
- Customer Centricity Part 3: <br/>Operationalizing a Customer-Centric Organization
- Customer Centricity: <br/>Building a Customer-Centric Organization
- Customer Experience in 2025: Priorities, Pressures, and What’s Next
- Customer-Centricity Spotlight:<br/> Gore Mutual<br/> Data-Driven Customer Experience
- Delivering Successful Post-Merger Integrations
- Developing Strategies that Stick in Complex, Multistakeholder Environments
- Differentiate Your Brand Through Customer Experience: An Insurance Industry Spotlight
- Differentiation in a Competitive Market: Insurance Industry Spotlight
- Does Your Brand Need a Social Purpose?
- Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards
- Don't Just Survive, Thrive! A 7-Step Approach to Unlocking Growth During the Pandemic
- Driving sustainable transformation through disruption – five essential factors
- E-Commerce is Rising in Importance – But So Are Customers’ Expectations
- Employee Surveys: Key for Understanding Organizational Engagement and Ensuring Strategies Stick
- Encouraging Brand Growth Through Community Participation
- Evolving Customer Experience in Financial Services: Insights from the CXFS Summit
- Executive Perspectives on the Future of the Canadian Mutual Insurance Industry
- Exploring Solutions for Canadian Regulators to Produce Engaging Strategies: Insights from The Electrical Safety Authority (ESA)
- Five Business Essentials in Times of Continuous Disruption: An Interview with Alexa Nick, Managing Partner of Level5 Strategy
- Five Essential Insights on Leading an SME in the Post-Pandemic Marketplace
- Focus Drives Progress: The 'Art' and 'Science' of Prioritization
- Four Months of Laughing and Learning
- Four Takeaways of Enduring Strategy: How top executives are navigating uncertainty with strategies built to last
- From Celebration to Advancement: <br/>Actionable Steps to Advance Diversity Equity and Inclusion in the Workplace (Part 2)
- From Celebration to Advancement: <br/>What Does Asian Heritage Month Mean to You? (Part 1)
- From Fintech to Finlife: What Can Canadian Banks Learn from this Emerging Trend in China?
- From Insights to Impact: <br/>A Practical Guide to Building Intentional Donor Experience Strategies
- From Passion to Purpose: <br/>Winnie Wong on Embracing Identity and Redefining Success
- From Promise to Performance:<br/>A Blueprint In Unlocking Customer Centricity
- From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together
- From Women's Shelter to Vogue: <br/>EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand
- Here’s What to Learn from Most Customer-Centric Organizations
- Here’s What Your Business Can Learn From The Current Wordle Phenomenon
- How a customer-first mindset can help public organizations keep their promises to Canadians
- How Can A Mid-Plan Review Future-Proof Your Strategy?
- How can not-for-profit organizations ensure a robust donor-centric experience?
- How can not-for-profits develop resiliency in times of economic uncertainty?
- How can organizations create compelling promises and keep them throughout the employee journey?
- How Generational Differences Are Affecting Donor Behaviour
- How Level5 Strategy helped Tennis Canada develop world-class athletes
- How organizations can become leading customer-centric organizations?
- How Smart Leaders Turn Purpose into Performance
- How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
- How to Build a Successful Strategic Partnership
- How to create a balance between personalization and data protection?
- How to find your voice and create an inclusive workplace
- In Shanghai, Why Tim Hortons is the Hottest Brand on Earth
- Insights from the Customer Experience Executive Roundtable Discussions
- International Women's Day Spotlight: Women of Level5
- International Women’s Day Spotlight: Women Leaders on Strategy and Influence
- Interview with Susan O’Brien: <br/>How Canadian Tire stays as Canada’s Strongest Retail Brand
- It's Official, Level5 Strategy is a Great Place to Work®!
- Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
- Key Success Factors through Post-M&A Integrations
- L5 Perspective: <br/>"Segments of One", The New Reality
- L5 Perspective: <br/>Leveraging Data to Achieve Seamless Customer Journey
- L5 Perspective: <br/>The Value of a Promise Consistently Kept™
- Leaders' Insights (Part 1): <br/>Watch the Road
- Leaders' Insights (Part 4): <br/>Be the Keystone
- Leaders' Insights (Part 5): <br/>See the Big Picture
- Leaders' Insights (Part 6): <br/>Model Flexibility
- Leaders' Insights (Part 7): <br/>Think Small, Be Nimble
- Leaders' Insights (Part 8): <br/>Ride the Roller Coaster
- Leaders' Insights: Surviving, Reviving and Thriving through Crisis
- Leaders’ Insights (Part 2): <br/>Find Your Rhythm
- Leaders’ Insights (Part 3): <br/>Mind Your Balance
- Leaders’ Insights (Part 9): <br/>Bring It Into Focus
- Leading In5: <br/>Featuring Geoff Frodsham, Former President & CEO of Princess Auto Ltd.
- Leading In5: <br/>Featuring Lesley Gallinger, President & CEO of IESO
- Leading In5: <br/>Featuring Paul Erickson, President and CEO of Western Canada Lottery Corporation
- Leading In5: <br/>Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC
- Leading In5: Featuring Anne Coghlan, Executive Director & CEO of the Colleges of Nurses of Ontario (CNO)
- Level5 2022 Summer Reading Roundup (Part 1)
- Level5 2022 Summer Reading Roundup (Part 2)
- Level5 Fall Reading List<br/> (Part 1)
- Level5 Fall Reading List<br/> (Part 2)
- Level5 Leaders Forum: <br/>Achieving Profitable Growth with New Canadians
- Level5 recognized by Consulting Magazine as a 2023 Best Small Firm to Work For!
- Level5 Roundtable: <br/>People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?
- Level5 Roundtable: <br/>The Art of Successful Change Management - Avoiding Change Failure (Part 2)
- Level5 Roundtable: <br/>The Art of Successful Change Management - How Should Organizations Prepare For The Journey of Change? (Part 1)
- Level5 Roundtable: <br/>What is the Future of the Shopping Mall?
- Level5 Spotlight: Maicky Meijberg
- Level5 Strategy announces Michael Carter, an experienced global consultant and successful entrepreneur, as its new President
- Level5 Strategy Announces Promotion of Jordan Shapiro to Managing Partner
- Level5 Strategy Promotes Sean Pavlidis to Managing Partner
- Level5's Interview with Randy Pilon, CEO & Founder of Virox Technologies Inc.
- Make or Break Moment to Impact NPS and Loyalty Scores: A Case Study of the Credit Card Industry
- Making Strategic Trade-Offs: The Importance of Deciding What Not to Do
- Navigating Emotional Decision-Making in the Travel and Tourism Industry
- Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands
- Operationalizing Customer Experience: Four Important Steps to Translate Customer Journey Mapping into Tangible, Actionable Initiatives
- Operationalizing Customer Experience: The Pain Points
- Operationalizing the Brand to Create a Customer Journey Framework for PC Financial
- Opportunities for Increasing North American Lottery Sales Among Younger Consumers
- Opportunity Unleashed<br/> Episode 1: A Conversation with Ryan Duffy, Founder & CEO of Blackstone Energy Services
- Opportunity Unleashed<br/> Episode 2: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple
- Opportunity Unleashed<br/> Episode 3: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 2)
- Opportunity Unleashed<br/> Episode 4: A Conversation with Paul Jackson, COO of Gore Mutual Insurance
- Opportunity Unleashed<br/> Episode 5: A Conversation with Nicole McNeill, President & CAO of MPAC
- Opportunity Unleashed<br/> Episode 6: A Conversation with Katherine Henderson, CEO of Hockey Canada
- Orchestrating Strategies that Stick: <br/>A Practical Guide
- Ownership in Strategy Execution
- Patient-Centered Care: Designing a Thoughtful Healthcare Experience
- Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
- Positioning as a Driver of Bottom-Line Performance
- Positioning: A Tool for Efficiency in Tech
- Pricing Strategy Amid an Ever-Changing Market
- Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy
- Promises Made, Promises Kept: Cultivating Customer Centricity – Research Refresh
- Promises Made, Promises Kept: How To Develop Your Customer Centricity in 2021
- Promises, Kept. <br/>Episode 1: The Value of a Promise Consistently Kept™
- Promises, Kept. <br/>Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter
- Promises, Kept. <br>Episode 2: The Role of Social Purpose Within an Organization's Strategy
- Providing An Authentic Newcomer Experience for New Canadians
- Reducing Churn in a Downturn
- Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
- Roundtable Discussion: <br/>Adapting and Reassessing Business Offerings (Part 2)
- Roundtable Discussion: <br/>Building & Strengthening Connections with Consumers (Part 3)
- Roundtable Discussion: <br/>The Pandemic's Impact on Consumer Behaviour (Part 1)
- Seizing My Moment: Bringing My Best to Level5
- Storytelling, Fundraising, & Social Impact
- Strategic Leadership in the Age of AI
- Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations
- Strategic Partnerships: Reaching Shared Objectives
- Strategically Engaging New Canadians Through Their Channels
- Strategies that Stick: Alignment to Accelerate
- Strategies that Stick: Crafting Practical and Enduring Success
- Strategies that Stick: The Importance of a Strong Foundation
- Strategies that Stick: The Importance of Measuring Progress
- Strategy Lounge: <br/>Episode 10 — Building Leadership Skills for Women Entrepreneurs
- Strategy Lounge: <br/>Episode 11 – A Journey of Resilience, Passion, and Determination
- Strategy Lounge: <br/>Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement
- Strategy Lounge: <br/>Episode 2 — Why Tim Hortons is the newest coffee "darling" in China
- Strategy Lounge: <br/>Episode 3 — How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand
- Strategy Lounge: <br/>Episode 4 — How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey
- Strategy Lounge: <br/>Episode 5 — How Truly Sustainable Companies Drive Growth Through an Authentic Promise
- Strategy Lounge: <br/>Episode 6 - Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators
- Strategy Lounge: <br/>Episode 7 - The Power of Quantitatively Measuring Emotions
- Strategy Lounge: <br/>Episode 8 — The Value of a Promise Consistently Kept™
- Strategy Lounge: <br/>Episode 9: Adapting Fast During COVID-19
- That's a Wrap! A Reflection of My Summer Internship Experience at Level5
- The Best Plans Start At The End: Starting with the Destination Creates More Actionable, Transformative Plans
- The Brand-Driven CEO <br/>Episode 1: Brands and the Role of the C-suite
- The Brand-Driven CEO <br/>Episode 2: The Value of a Brand
- The Brand-Driven CEO <br/>Episode 3: Managing Your Brand as an Asset
- The Brand-Driven CEO <br/>Episode 4: Aligning DX with Brand
- The Brand-Driven CEO <br/>Episode 5: Be Brave And Agile
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 7): Final Reflections
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 1): Life Story
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 2): Creating Business Value
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 3): The Value of a Promise
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 4): Consistently Kept
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 5): The New 4Ps of Brand Management
- The Brand-Driven CEO ft.<br/>Hugo Powell (Part 6): Six Success Factors Behind Brand-Driven CEOs
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 1) – The Inspiration
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 2) – The Influence
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 3) – The Change
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 4) – The Purpose
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 5) – The Brand
- The Brand-Driven CEO: <br/>A Forbes Interview with David Kincaid
- The Brand-Driven CEO: <br/>Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs
- The Definition of a Strategic Partnership
- The Electrical Power Outage: <br/>A Customer Experience Challenge
- The Human Side of Strategy
- The Imperative for a Multicultural Growth Strategy
- The Importance of Building Global Awareness Within the Education Sector
- The Importance of Quantitatively Measuring Emotions
- The Importance of Strategy in an Era of Uncertainty
- The Lemonade: <br/>Why Lululemon is an Olympic Winner
- The Level5 Internship Experience: <br/>What's it really like?
- The Medium is the Message
- The Most Common Misconceptions About Crafting An Organization's Purpose
- The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar
- The Power of Leadership Brand: Credibility, Influence & Impact
- The Promise Consistently Kept: Unlocking Employee Engagement and Retention
- The Value of Brand Loyalty:<br/> Bryan Pearson’s Trailblazing Journey with Air Miles
- The Value of Brand Loyalty:<br/> LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson
- Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration
- Transforming Experiential Learning: Future-Proofing Your Education Strategy
- Unbundling the Business Value of a Promise Consistently Kept
- Understanding Key Moments of Truth Along the Customer Journey
- Understanding the Value of Your Brand
- Unlocking Personalization: <br/>A Pragmatist's Approach
- Unlocking Personalization: Considerations for Execution
- Unlocking the Power of CX for the Public Sector:<br/> Why Your Organization Must Prioritize Citizen Centricity
- Weaving Stories and Strategies: Alyza Keshavjee's Journey
- What Business Leaders Can Learn from Entrepreneurs About Leading Teams in Times of Rapid Change?
- What does it take to Build a Powerful Control Label Brand?
- What Excellence in Customer Experience Means in 2025
- What Have Leaders Learned from the Pandemic?
- What Old Navy Got Wrong About Inclusivity
- What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement
- Whatever Happened to Clubhouse?
- When Corporate and Brand Strategies Fall Out of Step
- Why A Successful Multicultural Strategy Needs to be Built as a Growth Strategy
- Why Do So Many Strategies Fail, and What You Can Actually Do About It
- Why is it important to create dedicated spaces for women in strategy?
- Why the Right Strategy Might Feel Slightly Out of Reach
- Why Values Should Leave the Walls
- Why would a brand seek a celebrity or athlete sponsorship?
- Why Your Brand Needs to Embrace Inclusive Design Thinking
- Women in Strategy Brand Workshops: Irritated Inc.
- Women in Strategy Executive Panel Highlights
Women in Strategy
Posts
- "Always go one step further than you think you can."
- "As I grew professionally at L5, I realized that I was honing in my soft skills, improving my self-advocacy and growing as a person."
- "Be strong and learn more than you knew coming into it.” (Part 1)
- "Entrepreneurs should set a wide scope and bold goals for their business" (Part 3)
- "I get to wear a number of different hats."
- "I have been challenged to find my own voice early."
- "I’ve been provided tremendous opportunities to grow my areas of experience and impact."
- "If we can pivot during a time of crisis, we can pivot as opportunities arise." (Part 2)
- "Know your Why and Go All-In" (Part 1)
- "Know your Why and Go All-In" (Part 2)
- "Learning by doing is key."
- "Leave your comfort zone and be a sponge for knowledge"
- "No two days are the same."
- "To this day, the accelerated learning curve I was looking for hasn't tapered off."
- "You learn a lot very quickly as a consultant - almost by necessity. The learning never stops!"
- “Establishing a foundation of trust and connection with your colleagues and leaders will provide you with many opportunities."
- “How to gain clients’ trust and make your own luck”
- “I found that I was often drawing back on my own experience and relating it to project work to understand clients’ challenges.”
- “If you keep your ideas and opinions to yourself, your team and firm loses out on your unique perspective and valuable insights.”
- “In consulting, you are offered an opportunity to push yourself a bit beyond and it can push you outside your comfort zone.”
- “Making the world a better place through 'Soft Power'” (Part 1)
- “Making the world a better place through 'Soft Power'” (Part 2)
- “Nurture your adaptability and enthusiasm for tackling new challenges.”
- “One piece of advice I always come back to is to be a duck”
- 10 Reasons Why Your Strategic Plan Was Built to Fail
- 6 Principles to Guard Against a Do Nothing Strategy
- A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?
- A Reflection On My Term at Level5: My Learnings As A Co-op Analyst
- Advising the Ages: The Key to Generational Financial Satisfaction
- AI is impacting the future of retail. Are you ready?
- Always Learning, Always Looking Forward: An Interview with Delia Pan
- An Interview with Brittany Straitton: Building a Leadership Brand Through Consistency
- An Interview with Carla Nell: <br/>Leading Through Change Means Bringing People Along With You
- An Interview with Lottery Leaders: Innovation in a Changing Landscape
- An Interview With Lottery Leaders: North American Lottery Innovation
- An Interview with Nancy MacKay: What Thousands of CEOs Have Taught Her About Leadership
- An Interview with Sara Cappe: Commitment and Leadership Through Change
- An Interview with Wilma Chan: Navigating Change with Curiosity and Purpose
- Beyond Level5:<br/> Aaron Inocencio
- Beyond Level5:<br/> Laura Richard
- Beyond Level5:<br/> Maicky Meijberg
- Beyond Level5:<br/> Sean Pavlidis
- Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage
- Beyond the Banner: How Canadian Tire Corporation’s Partnerships Drive Value & Loyalty for Canadians
- Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable
- Building an Effective and Authentic Newcomer Strategy
- Building an Unconventional Brand Requires a Movement
- Building Strategies that Stick
- Building Success Together: Krista Wright's Journey with Polar Bears International
- Celebrating Asian Heritage Month with Ascend Canada
- Communicating the Strategy
- Connected Revenue
- Connecting the Dots:<br/> How Suzie Yorke Used Her Life and Experience to Launch Two Successful Start-Ups
- Connections – Not Just Products – Win Consumers Over
- Continuing Success in the Lottery Industry: Embracing Gen Y & Z
- COVID-19 Highlights the Importance of Governments Applying a Customer First Mindset to How They Serve Canadians
- Cultural Capital: The Soft Power That Makes Brands Meaningful
- Customer Centricity Part 1: <br/>Customer Experience Re-imagined
- Customer Centricity Part 2: <br/>Designing for Customer Needs Where and When It Matters Most
- Customer Centricity Part 3: <br/>Operationalizing a Customer-Centric Organization
- Customer Centricity: <br/>Building a Customer-Centric Organization
- Customer Experience in 2025: Priorities, Pressures, and What’s Next
- Customer-Centricity Spotlight:<br/> Gore Mutual<br/> Data-Driven Customer Experience
- Delivering Successful Post-Merger Integrations
- Developing Strategies that Stick in Complex, Multistakeholder Environments
- Differentiate Your Brand Through Customer Experience: An Insurance Industry Spotlight
- Differentiation in a Competitive Market: Insurance Industry Spotlight
- Does Your Brand Need a Social Purpose?
- Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards
- Don't Just Survive, Thrive! A 7-Step Approach to Unlocking Growth During the Pandemic
- Driving sustainable transformation through disruption – five essential factors
- E-Commerce is Rising in Importance – But So Are Customers’ Expectations
- Employee Surveys: Key for Understanding Organizational Engagement and Ensuring Strategies Stick
- Encouraging Brand Growth Through Community Participation
- Evolving Customer Experience in Financial Services: Insights from the CXFS Summit
- Executive Perspectives on the Future of the Canadian Mutual Insurance Industry
- Exploring Solutions for Canadian Regulators to Produce Engaging Strategies: Insights from The Electrical Safety Authority (ESA)
- Five Business Essentials in Times of Continuous Disruption: An Interview with Alexa Nick, Managing Partner of Level5 Strategy
- Five Essential Insights on Leading an SME in the Post-Pandemic Marketplace
- Focus Drives Progress: The 'Art' and 'Science' of Prioritization
- Four Months of Laughing and Learning
- Four Takeaways of Enduring Strategy: How top executives are navigating uncertainty with strategies built to last
- From Celebration to Advancement: <br/>Actionable Steps to Advance Diversity Equity and Inclusion in the Workplace (Part 2)
- From Celebration to Advancement: <br/>What Does Asian Heritage Month Mean to You? (Part 1)
- From Fintech to Finlife: What Can Canadian Banks Learn from this Emerging Trend in China?
- From Insights to Impact: <br/>A Practical Guide to Building Intentional Donor Experience Strategies
- From Passion to Purpose: <br/>Winnie Wong on Embracing Identity and Redefining Success
- From Promise to Performance:<br/>A Blueprint In Unlocking Customer Centricity
- From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together
- From Women's Shelter to Vogue: <br/>EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand
- Here’s What to Learn from Most Customer-Centric Organizations
- Here’s What Your Business Can Learn From The Current Wordle Phenomenon
- How a customer-first mindset can help public organizations keep their promises to Canadians
- How Can A Mid-Plan Review Future-Proof Your Strategy?
- How can not-for-profit organizations ensure a robust donor-centric experience?
- How can not-for-profits develop resiliency in times of economic uncertainty?
- How can organizations create compelling promises and keep them throughout the employee journey?
- How Generational Differences Are Affecting Donor Behaviour
- How Level5 Strategy helped Tennis Canada develop world-class athletes
- How organizations can become leading customer-centric organizations?
- How Smart Leaders Turn Purpose into Performance
- How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
- How to Build a Successful Strategic Partnership
- How to create a balance between personalization and data protection?
- How to find your voice and create an inclusive workplace
- In Shanghai, Why Tim Hortons is the Hottest Brand on Earth
- Insights from the Customer Experience Executive Roundtable Discussions
- International Women's Day Spotlight: Women of Level5
- International Women’s Day Spotlight: Women Leaders on Strategy and Influence
- Interview with Susan O’Brien: <br/>How Canadian Tire stays as Canada’s Strongest Retail Brand
- It's Official, Level5 Strategy is a Great Place to Work®!
- Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
- Key Success Factors through Post-M&A Integrations
- L5 Perspective: <br/>"Segments of One", The New Reality
- L5 Perspective: <br/>Leveraging Data to Achieve Seamless Customer Journey
- L5 Perspective: <br/>The Value of a Promise Consistently Kept™
- Leaders' Insights (Part 1): <br/>Watch the Road
- Leaders' Insights (Part 4): <br/>Be the Keystone
- Leaders' Insights (Part 5): <br/>See the Big Picture
- Leaders' Insights (Part 6): <br/>Model Flexibility
- Leaders' Insights (Part 7): <br/>Think Small, Be Nimble
- Leaders' Insights (Part 8): <br/>Ride the Roller Coaster
- Leaders' Insights: Surviving, Reviving and Thriving through Crisis
- Leaders’ Insights (Part 2): <br/>Find Your Rhythm
- Leaders’ Insights (Part 3): <br/>Mind Your Balance
- Leaders’ Insights (Part 9): <br/>Bring It Into Focus
- Leading In5: <br/>Featuring Geoff Frodsham, Former President & CEO of Princess Auto Ltd.
- Leading In5: <br/>Featuring Lesley Gallinger, President & CEO of IESO
- Leading In5: <br/>Featuring Paul Erickson, President and CEO of Western Canada Lottery Corporation
- Leading In5: <br/>Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC
- Leading In5: Featuring Anne Coghlan, Executive Director & CEO of the Colleges of Nurses of Ontario (CNO)
- Level5 2022 Summer Reading Roundup (Part 1)
- Level5 2022 Summer Reading Roundup (Part 2)
- Level5 Fall Reading List<br/> (Part 1)
- Level5 Fall Reading List<br/> (Part 2)
- Level5 Leaders Forum: <br/>Achieving Profitable Growth with New Canadians
- Level5 recognized by Consulting Magazine as a 2023 Best Small Firm to Work For!
- Level5 Roundtable: <br/>People don’t shop the way they used to. What’s in store for big-box retailers and fledgling brands?
- Level5 Roundtable: <br/>The Art of Successful Change Management - Avoiding Change Failure (Part 2)
- Level5 Roundtable: <br/>The Art of Successful Change Management - How Should Organizations Prepare For The Journey of Change? (Part 1)
- Level5 Roundtable: <br/>What is the Future of the Shopping Mall?
- Level5 Spotlight: Maicky Meijberg
- Level5 Strategy announces Michael Carter, an experienced global consultant and successful entrepreneur, as its new President
- Level5 Strategy Announces Promotion of Jordan Shapiro to Managing Partner
- Level5 Strategy Promotes Sean Pavlidis to Managing Partner
- Level5's Interview with Randy Pilon, CEO & Founder of Virox Technologies Inc.
- Make or Break Moment to Impact NPS and Loyalty Scores: A Case Study of the Credit Card Industry
- Making Strategic Trade-Offs: The Importance of Deciding What Not to Do
- Navigating Emotional Decision-Making in the Travel and Tourism Industry
- Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands
- Operationalizing Customer Experience: Four Important Steps to Translate Customer Journey Mapping into Tangible, Actionable Initiatives
- Operationalizing Customer Experience: The Pain Points
- Operationalizing the Brand to Create a Customer Journey Framework for PC Financial
- Opportunities for Increasing North American Lottery Sales Among Younger Consumers
- Opportunity Unleashed<br/> Episode 1: A Conversation with Ryan Duffy, Founder & CEO of Blackstone Energy Services
- Opportunity Unleashed<br/> Episode 2: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple
- Opportunity Unleashed<br/> Episode 3: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 2)
- Opportunity Unleashed<br/> Episode 4: A Conversation with Paul Jackson, COO of Gore Mutual Insurance
- Opportunity Unleashed<br/> Episode 5: A Conversation with Nicole McNeill, President & CAO of MPAC
- Opportunity Unleashed<br/> Episode 6: A Conversation with Katherine Henderson, CEO of Hockey Canada
- Orchestrating Strategies that Stick: <br/>A Practical Guide
- Ownership in Strategy Execution
- Patient-Centered Care: Designing a Thoughtful Healthcare Experience
- Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
- Positioning as a Driver of Bottom-Line Performance
- Positioning: A Tool for Efficiency in Tech
- Pricing Strategy Amid an Ever-Changing Market
- Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy
- Promises Made, Promises Kept: Cultivating Customer Centricity – Research Refresh
- Promises Made, Promises Kept: How To Develop Your Customer Centricity in 2021
- Promises, Kept. <br/>Episode 1: The Value of a Promise Consistently Kept™
- Promises, Kept. <br/>Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter
- Promises, Kept. <br>Episode 2: The Role of Social Purpose Within an Organization's Strategy
- Providing An Authentic Newcomer Experience for New Canadians
- Reducing Churn in a Downturn
- Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
- Roundtable Discussion: <br/>Adapting and Reassessing Business Offerings (Part 2)
- Roundtable Discussion: <br/>Building & Strengthening Connections with Consumers (Part 3)
- Roundtable Discussion: <br/>The Pandemic's Impact on Consumer Behaviour (Part 1)
- Seizing My Moment: Bringing My Best to Level5
- Storytelling, Fundraising, & Social Impact
- Strategic Leadership in the Age of AI
- Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations
- Strategic Partnerships: Reaching Shared Objectives
- Strategically Engaging New Canadians Through Their Channels
- Strategies that Stick: Alignment to Accelerate
- Strategies that Stick: Crafting Practical and Enduring Success
- Strategies that Stick: The Importance of a Strong Foundation
- Strategies that Stick: The Importance of Measuring Progress
- Strategy Lounge: <br/>Episode 10 — Building Leadership Skills for Women Entrepreneurs
- Strategy Lounge: <br/>Episode 11 – A Journey of Resilience, Passion, and Determination
- Strategy Lounge: <br/>Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement
- Strategy Lounge: <br/>Episode 2 — Why Tim Hortons is the newest coffee "darling" in China
- Strategy Lounge: <br/>Episode 3 — How Canadian Tire Retained its Title as Canada's Most Valuable Retail Brand
- Strategy Lounge: <br/>Episode 4 — How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey
- Strategy Lounge: <br/>Episode 5 — How Truly Sustainable Companies Drive Growth Through an Authentic Promise
- Strategy Lounge: <br/>Episode 6 - Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators
- Strategy Lounge: <br/>Episode 7 - The Power of Quantitatively Measuring Emotions
- Strategy Lounge: <br/>Episode 8 — The Value of a Promise Consistently Kept™
- Strategy Lounge: <br/>Episode 9: Adapting Fast During COVID-19
- That's a Wrap! A Reflection of My Summer Internship Experience at Level5
- The Best Plans Start At The End: Starting with the Destination Creates More Actionable, Transformative Plans
- The Brand-Driven CEO <br/>Episode 1: Brands and the Role of the C-suite
- The Brand-Driven CEO <br/>Episode 2: The Value of a Brand
- The Brand-Driven CEO <br/>Episode 3: Managing Your Brand as an Asset
- The Brand-Driven CEO <br/>Episode 4: Aligning DX with Brand
- The Brand-Driven CEO <br/>Episode 5: Be Brave And Agile
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 7): Final Reflections
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 1): Life Story
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 2): Creating Business Value
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 3): The Value of a Promise
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 4): Consistently Kept
- The Brand-Driven CEO ft. <br/>Hugo Powell (Part 5): The New 4Ps of Brand Management
- The Brand-Driven CEO ft.<br/>Hugo Powell (Part 6): Six Success Factors Behind Brand-Driven CEOs
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 1) – The Inspiration
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 2) – The Influence
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 3) – The Change
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 4) – The Purpose
- The Brand-Driven CEO: <br/>A Behind-The-Scenes Look (Part 5) – The Brand
- The Brand-Driven CEO: <br/>A Forbes Interview with David Kincaid
- The Brand-Driven CEO: <br/>Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs
- The Definition of a Strategic Partnership
- The Electrical Power Outage: <br/>A Customer Experience Challenge
- The Human Side of Strategy
- The Imperative for a Multicultural Growth Strategy
- The Importance of Building Global Awareness Within the Education Sector
- The Importance of Quantitatively Measuring Emotions
- The Importance of Strategy in an Era of Uncertainty
- The Lemonade: <br/>Why Lululemon is an Olympic Winner
- The Level5 Internship Experience: <br/>What's it really like?
- The Medium is the Message
- The Most Common Misconceptions About Crafting An Organization's Purpose
- The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar
- The Power of Leadership Brand: Credibility, Influence & Impact
- The Promise Consistently Kept: Unlocking Employee Engagement and Retention
- The Value of Brand Loyalty:<br/> Bryan Pearson’s Trailblazing Journey with Air Miles
- The Value of Brand Loyalty:<br/> LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson
- Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration
- Transforming Experiential Learning: Future-Proofing Your Education Strategy
- Unbundling the Business Value of a Promise Consistently Kept
- Understanding Key Moments of Truth Along the Customer Journey
- Understanding the Value of Your Brand
- Unlocking Personalization: <br/>A Pragmatist's Approach
- Unlocking Personalization: Considerations for Execution
- Unlocking the Power of CX for the Public Sector:<br/> Why Your Organization Must Prioritize Citizen Centricity
- Weaving Stories and Strategies: Alyza Keshavjee's Journey
- What Business Leaders Can Learn from Entrepreneurs About Leading Teams in Times of Rapid Change?
- What does it take to Build a Powerful Control Label Brand?
- What Excellence in Customer Experience Means in 2025
- What Have Leaders Learned from the Pandemic?
- What Old Navy Got Wrong About Inclusivity
- What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement
- Whatever Happened to Clubhouse?
- When Corporate and Brand Strategies Fall Out of Step
- Why A Successful Multicultural Strategy Needs to be Built as a Growth Strategy
- Why Do So Many Strategies Fail, and What You Can Actually Do About It
- Why is it important to create dedicated spaces for women in strategy?
- Why the Right Strategy Might Feel Slightly Out of Reach
- Why Values Should Leave the Walls
- Why would a brand seek a celebrity or athlete sponsorship?
- Why Your Brand Needs to Embrace Inclusive Design Thinking
- Women in Strategy Brand Workshops: Irritated Inc.
- Women in Strategy Executive Panel Highlights
