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Building an Unconventional Brand Requires a Movement

Interview - Carinne Chambers-Saini

Building an Unconventional Brand Requires a Movement

Level5 Strategy has had the pleasure of sitting down (virtually) with Carinne Chambers-Saini, CEO and Co-Founder of Diva International Inc. “DivaCup”​ ​to discuss her journey as a female entrepreneur and how she created a brand that has disrupted the entire menstrual category. Carinne’s story is one of persistence and passion – a mother-daughter team challenged the status quo to build what is now an international, multi-million dollar, and B Corp certified brand.

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