In light of technology and its rapid growth, companies must undergo digital transformation to maintain successful operations. In this episode, David Kincaid discusses the role of brand strategy in driving digital transformation and enabling organizations to be agile. He also reveals the key mindset that is essential when experiencing this powerful organizational change. Digital transformation is risky, but with a clear brand strategy, courage, and a “fail fast, fail forward” mindset, it can also be a great learning opportunity and a successful undertaking.