Skip to main content

David Kincaid

Founder, Chair

David’s rich corporate and consulting experience allows him to thrive in uncovering provocative insight and potential – in people, brands, and businesses. He has a proven strategic business sense and is both a world-class communicator and facilitator.

David Kincaid image

About David

As the Founder of Level5, David has had the opportunity to build a firm dedicated to creating value for client partners’ most important asset: their brand. This has provided David with a unique insight into a global range of market sectors. As a result, he has been able to work alongside progressive, brand-driven business leaders in creating and delivering brands that have been successful financially, socially, and culturally.

Prior to founding Level5 Strategy, David served as the CMO at Corus Entertainment here he helped set the organization’s corporate vision, values, and positioning. He worked for Labatt as an SVP Marketing and Strategic Planning where he led the company’s expansion into the United States, Mexico and the Caribbean – with successful turnaround and launches of brands such as Budweiser, Stella Artois, and Alexander Keith’s. He also held senior brand management roles at American Express and General Foods.

David loves music, golf, and travelling with his family, where together they can laugh and learn.

Beyond Level5

  • Adjunct Professor at the Smith School of Business at Queen’s University and the Schulich Executive Education Centre at York University
  • Author of three books: The Brand-Driven CEO, The Value of a Promise Consistently Kept, and Brand Forward, Brand Back
  • Inductee of the American Marketing Association’s Marketing Hall of Legends


  • BA (Political Studies) Queen’s University
  • Strategic Leadership Studies at the Kellogg School of Management

Latest ideas from David

The Value of Brand Loyalty:
LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson

Read more

The Brand-Driven CEO:
Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs 

Read more

The Brand-Driven CEO ft.
Hugo Powell (Part 7): Final Reflections

Read more

Pin It on Pinterest