“It’s not always what you do, it’s how you do it.”

Some strong words from Hugo Powell to finish up the latest Brand-Driven CEO series between him and Level5 Founder and Chair David Kincaid. In this final episode, Hugo takes us on an introspective journey, diving deep into the changes he would have made during his remarkable career. With utmost honesty and wisdom, he shares invaluable lessons that aspiring leaders can apply to their own journeys. He also speaks about a strong brand with incredible roots that he admires – LVMH.

Thank you, Hugo, for sharing your story. This series presented a unique chance for David to interview the mentor that taught and inspired him to write his book The Brand-Driven CEO.