Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?

Level5 Principals, Jordan Shapiro and Laura Richard, led an industry-first study to understand what is driving consumer choice and how well these brands are delivering on the drivers that compel bettors to choose one brand over another to carve out ownable territory.

Follow this link to check out our article published in Canadian Gaming Business!

To learn more about Level5’s work in the gaming and lottery sector, click here.