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Laura Richard


Laura Richard is a Principal at Level5 Strategy where she leverages diverse industry and functional experience to help clients achieve their growth objectives.

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About Laura

As a leader who is deeply committed to understanding the root of the challenges her clients are experiencing, Laura is skilled at connecting the dots between disparate pieces of insight to create clarity and galvanize alignment to a shared vision. Drawing from diverse experiences across public, private and not-for-profit sectors, Laura leverages cross sector insights to inspire her clients in their own growth and transformation journeys.

Prior to Level5, Laura was an entrepreneur who led a boutique consulting firm focused on delivering organizational capability requirements and brand value through strategic partnership design and implementation. Today, she continues to draw on this expertise as she supports clients in defining their brand purpose & market facing promise and identifying how their assets and competencies can be uniquely leveraged as differentiators. Through Level5’s transformation practice, Laura helps clients to identify the important moments of truth within customer and employe experiences. This helps to focus resources on the experiences that drive engagement and loyalty and defines where an organization’s promise needs to come to life.

Laura recognizes that transformation often requires new assets, capabilities and stakeholder access. She continues to apply deep experience and expertise in partnership design and management to help her clients create partnership ecosystems that leverage mutual value exchange to deliver on broad organizational objectives.

In the spirit of wellness, Laura loves spending her free time outdoors. Her lifelong passion is equestrian sport and she has become an avid sailor, often finding her way onto the racecourse with her husband and friends. Her background in health sciences and belief in the importance of physical activity is leveraged in her role as Vice Chair of the Board of ParticipACTION, Canada’s leading advocate for physical activity.

At Level5 Strategy, Laura is responsible for delivering actionable insights that generate favourable outcomes in the following areas:

  • Business and Strategic Planning
  • Brand Positioning and Innovation
  • Customer Experience
  • Organization Culture & Employee Experience
  • Executive and Team Facilitation
  • Partnership Frameworks, Negotiations, and Management

Beyond Level5

  • Vice Chair of the Board for ParticipACTION
  • Named 2023 Women Leader in Consulting, Future Leader Category by Consulting Magazine


  • BSc (Honours) from York University – summa cum laude

Latest ideas from Laura

How organizations can become leading customer-centric organizations?

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From Promise to Performance:
A Blueprint for Unlocking Customer Centricity

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Beyond Level5:
Laura Richard

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