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Matt Kelly

Managing Partner

Matt brings over 40 years of operating and consulting experience to help his clients seize opportunities and solve difficult challenges.

Matthew Loyal Kelly image

About Matthew

As a Managing Partner and founding partner at Level5 Strategy, Matt has had the opportunity to do what he loves for over 20 years. He works alongside clients to help grow their business by understanding and aligning to what really drives value.

Prior to Level5, Matt spent 22 years in operating roles for organizations of all sizes and sectors across the globe. He most recently served as CMO at KFC USA, SVP at Yum! Brands Europe, and CMO at Yum! Brands Canada. He also held various strategy and marketing leadership roles at PepsiCo, Kraft Foods, Unilever and CIBC Wood Gundy.

Passionate about family, nature, adventure travel. Public Affairs lover. Long suffering MLSE fan.

Matt brings a wealth of expertise and pursuit of deep and meaningful insight in the areas of:

  • Brand Strategy and Marketing
  • Strategic Planning
  • Customer Experience
  • People and Culture
  • Communications
  • Master Facilitator

Beyond Level5

  • Yum! Chairman’s Global Award for Leadership
  • American Marketing Association Mentor
  • Civic Action Partner Network and Leaders Mentor

Latest ideas from Matthew

Why would a brand seek a celebrity or athlete sponsorship?

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Strategic Partnerships: Reaching Shared Objectives

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Promises, Kept.
Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter

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