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Matthew Loyal Kelly

Matthew Loyal Kelly, Managing Partner

Matthew Loyal Kelly

Managing Partner

“The difference between good and great branded business is that great brands truly understand what drives behavior. I help organizations develop and consistently deliver a powerful brand experience.”

Professional Bio

As a Managing Partner, Matt has had the opportunity to do what he loves for over 15 years. He works alongside clients to help grow their business by understanding and aligning to what really drives value in the marketplace they compete in. With deep insight, he and his team help clients craft and operationalize a compelling brand promise that aligns teams and drives growth – revenue, margin, and profit. It is with that confidence that Matt ensures his team is equipped and motivated to deliver on that promise.

Matt brings a wealth of expertise and pursuit of deep and meaningful insight in the areas of:

  • Brand Strategy
  • Brand-Driven Change Initiatives
  • Customer Experience
  • Culture
  • Strategic Planning
  • Communication Planning
  • Master Facilitation

Matt is passionate about his contribution to the charitable sector and is particularly guided by his keen interest within environmental, healthcare and mental health initiatives. As a keynote speaker, Matt has been invited to speak at the China High Speed Rail Summit. He is a regular contributor to BNN and the Globe & Mail Report on Business and is an advisor to SoulBuffalo Expeditions.

As an environmental advocate, Matt is passionate about nature and the protection of the environment. He is a dedicated family man, news junkie and adventure travel seeker.

Previous Experience

Prior to joining Level5, Matt led the creation and implementation of brand-driven strategies for organizations of all sizes and sectors across the globe:

  • SVP Marketing at KFC USA
  • SVP at Yum! Brands Europe
  • CMO at Yum! Brands Canada
  • Senior leadership roles at PepsiCo, Kraft Foods and Unilever Canada

Matt has been honoured with the Yum! Chairman’s Global Award for Leadership, and the Tricon Canada Award for Brand and Marketing Leadership.

Education

Matt received his Honours BCom at the DeGroote School of Business.

Matt's Latest Ideas

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The Most Common Misconceptions About Crafting An Organization’s Purpose

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Unbundling the Business Value of a Promise Consistently Kept

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Promises, Kept Episode 2 – The Role of Social Purpose Within an Organization’s Strategy

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Promises, Kept Episode 1 – The Value of a Promise Consistently Kept™

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Does Your Brand Need a Social Purpose?

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How Level5 Strategy helped Tennis Canada develop world-class athletes

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Awards

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© 2023 Level5 Strategy. All Rights Reserved. Terms of Use. Privacy Policy. By PixelPerfect Design Studio

2022 Full-Time Analyst/Consultant Opportunity

About Level5 Strategy

Level5 is a leading strategy and transformation management consulting firm based in Toronto. We help our clients achieve a strong ROI by developing insights, strategy and transformation through the lens of their brand.

Since our inception in 2002, we’ve worked with over 350 clients across B2B, B2C, government and not-for-profit sectors in Canada, U.S. and other parts of the globe. Level5’s list of clients includes: Canadian Tire, Loblaws, Canada Goose, Sport Check, SickKids, Toronto Pearson, Girl Guides and the San Jose Sharks, among many others.

Our people are our brand, and our culture is what sets us apart. We have six values that shape our culture and inspire our people: ambition, openness, integrity, collaboration, caring and accountability. We strive to foster a culture that brings the power of learning, laughter and diversity to life – where people with different backgrounds and experiences thrive in their professional and personal lives.

Social responsibility has been woven into the fabric of our firm since its foundation 20 years ago. We aspire to make a positive impact on our clients, people and the communities in which we live and work. Level5 staff is active through community service and partnerships, social consulting engagement and team-based fundraising opportunities.

About the Role

We’re looking for Analysts or Consultants to join our team. We are seeking an ambitious, energetic and curious mind who is able to adapt to a dynamic work environment. You will be expected to collaborate with other team members to support project team leads on extensive, challenging projects. Our multi-project approach will enable you to take on increased responsibility and gain experience and visibility in a number of organizations across various industries.

At Level5, we not only believe in the growth of our clients, but also in the growth of our people. We encourage our junior team members to think innovatively and make an impact from day one. We’re committed to providing our people with the tools and opportunities that allow them to thrive, grow and have fun.


Responsibilities:

  • Conduct comprehensive project research and analysis and translate them into actionable recommendations.
  • Build presentation materials that clearly communicate findings and recommendations to clients and internal teams.
  • Work cohesively across numerous projects and client teams simultaneously.
  • Support project leadership by attending and participating in client meetings, workshops, and presentations.
  • Manage day-to-day relationships and project management with clients.
  • Monitor project timelines and budget to make sure the assigned projects are on track and within budget.
  • Participate in business development.
  • Contribute to internal firm activities (e.g., marketing, business development and culture at Level5).

Minimum qualifications:

  • BComm or MBA Degree
  • Well-developed research and analytical capabilities, problem-solving skills and critical and strategic thinking
  • Financial acumen and excellent Excel skills
  • Strong writing, storytelling and presentation skills, including in-depth knowledge of PowerPoint
  • Ability to work independently as well as collaboratively in a team, creating an inclusive environment
  • Strong organizational, time management and multi-tasking skills
  • Passion for learning
  • 1-2 years of work experience (including internship) in management consulting or other relevant industry

We offer a competitive salary and benefits package.

Note, Level5 will continue to adhere to public safety guidance throughout the COVID-19 pandemic. Our hybrid-office policy supports a smooth transition and offers flexible working options for our whole team, while optimizing our team culture and client delivery.

If you’d like to be considered for the role, please send your resume and cover letter to career@level5strategy.com.


Level5 Strategy is committed to workplace diversity. We value our distinctive culture and believe it’s a key source of Level5 Strategy’s competitive advantage. We believe that a diverse workforce enables broader thinking, collaboration and problem-solving when meeting the needs of our clients. Diversity includes, but is not limited to, gender, age, nationality, race, religious beliefs, cultural background, sexual orientation, marital status and physical ability.

For more information about Level5, please visit our website at www.level5strategy.com.

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