Matthew Loyal Kelly
Managing Partner
“The difference between good and great branded business is that great brands truly understand what drives behavior. I help organizations develop and consistently deliver a powerful brand experience.”
Professional Bio
As a Managing Partner, Matt has had the opportunity to do what he loves for over 15 years. He works alongside clients to help grow their business by understanding and aligning to what really drives value in the marketplace they compete in. With deep insight, he and his team help clients craft and operationalize a compelling brand promise that aligns teams and drives growth – revenue, margin, and profit. It is with that confidence that Matt ensures his team is equipped and motivated to deliver on that promise.
Matt brings a wealth of expertise and pursuit of deep and meaningful insight in the areas of:
- Brand Strategy
- Brand-Driven Change Initiatives
- Customer Experience
- Culture
- Strategic Planning
- Communication Planning
- Master Facilitation
Matt is passionate about his contribution to the charitable sector and is particularly guided by his keen interest within environmental, healthcare and mental health initiatives. As a keynote speaker, Matt has been invited to speak at the China High Speed Rail Summit. He is a regular contributor to BNN and the Globe & Mail Report on Business and is an advisor to SoulBuffalo Expeditions.
As an environmental advocate, Matt is passionate about nature and the protection of the environment. He is a dedicated family man, news junkie and adventure travel seeker.
Previous Experience
Prior to joining Level5, Matt led the creation and implementation of brand-driven strategies for organizations of all sizes and sectors across the globe:
- SVP Marketing at KFC USA
- SVP at Yum! Brands Europe
- CMO at Yum! Brands Canada
- Senior leadership roles at PepsiCo, Kraft Foods and Unilever Canada
Matt has been honoured with the Yum! Chairman’s Global Award for Leadership, and the Tricon Canada Award for Brand and Marketing Leadership.
Education
Matt received his Honours BCom at the DeGroote School of Business.
