In part 6 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss success factors for CEOs.

Hugo shares his experience as President of Labatt in the 1970s, when he led an important strategic plan to regain market share. Labatt had previously been the top beer brand in Canada but had fallen second to Molson.

Hugo’s mission was bold, but clear: bring Labatt back to number 1 by gaining 1% of market share back each year for 5 years. He attributes effective leadership and communication to his success during this time.