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The Brand-Driven CEO ft. <br/>Hugo Powell (Part 5): The New 4Ps of Brand Management


The Brand-Driven CEO ft.
Hugo Powell (Part 5): The New 4Ps of Brand Management

Everyone knows the 4P’s of marketing. But in the context of Brand Management, the New 4P’s are important factors that the leader of an organization must have accountability for: People, Processes, Strategic Partnerships, and Intellectual Property.

In Part 5 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss Hugo’s experience leading McGavin’s Bakery and Labatt’s to success in the context of the New 4P’s. Key ideas shared? People, Partnerships, P&L and Perpetuity.


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