Everyone knows the 4P’s of marketing. But in the context of Brand Management, the New 4P’s are important factors that the leader of an organization must have accountability for: People, Processes, Strategic Partnerships, and Intellectual Property.

In Part 5 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss Hugo’s experience leading McGavin’s Bakery and Labatt’s to success in the context of the New 4P’s. Key ideas shared? People, Partnerships, P&L and Perpetuity.