David Kincaid | April 13, 2023
Everyone knows the 4P’s of marketing. But in the context of Brand Management, the New 4P’s are important factors that the leader of an organization must have accountability for: People, Processes, Strategic Partnerships, and Intellectual Property.
In Part 5 of our latest #BrandDrivenCEO series, David Kincaid and Hugo Powell discuss Hugo’s experience leading McGavin’s Bakery and Labatt’s to success in the context of the New 4P’s. Key ideas shared? People, Partnerships, P&L and Perpetuity.