In Part 4 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss the latter half of the “Value of a Promise Consistently Kept™” in the context of Hugo’s experience with Nabob. Do you remember Nabob’s Michael J. Reynolds ads in the 80s? During this time, Hugo led Nabob to a colossal market share of 28% by making a succinct promise and operationalizing it across all functions of the business.