Opportunities for Increasing North American Lottery Sales Among Younger Consumers

Gen Z and Millennial consumers are re-shaping industries with their habits and preferences – and industries must adopt new strategies and approaches to attract and retain these customers. The lottery sector is no exception.

Many of the industry leaders that Level5 works with in the Canadian lottery space are interested in proactively embracing the trends and habits of younger consumers to secure continued success and sector growth.

As a result, Level5 conducted proprietary research to better understand habits and preferences of lottery players by age demographic. We surveyed more than 800 North Americans and segmented our data based on age, region and play frequency. From this research, we’ve identified opportunities that serve as low-hanging fruit, and mean lotteries are leaving sales on the table.

Download the perspective paper to learn more.

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