L5 Perspective: “Segments of One”, The New Reality

The Value of a Promise Consistently Kept™. In this episode, David reveals what new opportunities companies can capitalize on to leverage consumer insights along the customer journey. Addressing consumers unmet needs allows brands to sharpen their value proposition along the customer journey by creating segments of one to ensure the proposition engages effectively. Furthermore, David discussed the importance of omnichannel and how by utilizing data allows brands to optimize insights of customer engagement along their journey.

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