BusinessWomen of Influence Roundtable Discussion: The Pandemic’s Impact on Consumer Behaviour

Level5 Strategy interviewed three female SME leaders for our BusinessWomen of Influence Roundtable Series – Brandi Leifso, CEO and Founder of Evio Beauty Group Ltd. , Julia Bao, Founder of skincare brand BAO LABORATORY and Elle AyoubZadeh, Founder of luxury footwear company Zvelle.

In Part 1 of the series, they discussed the change in consumer behavior as a result of the pandemic and industry shifts.

These changing behaviours include a spike in consumer interest in backing companies they believe will help their social interests, they have more time to research products and there’s more pride in supporting Canadian brands.

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