Level5 Strategy interviewed three female SME leaders for our Roundtable Series – Brandi Leifso, CEO and Founder of Evio Beauty Group Ltd., Julia Bao, Founder of skincare brand BAO Laboratory and Elle AyoubZadeh, Founder of luxury footwear company Zvelle.

In Part 1 of the series, they discussed the change in consumer behavior as a result of the pandemic and industry shifts.

These changing behaviours include a spike in consumer interest in backing companies they believe will help their social interests, they have more time to research products and there’s more pride in supporting Canadian brands.