In Part 2 of the interview, Level5 Founder David Kincaid discusses various influences on his latest book “The Brand-Driven CEO”, including details behind the trifecta of every business system: tech, markets and consumers.

The Brand‑Driven CEO: Embedding Brand Into Business Strategy is available from the following retailers:

University of Toronto Press: https://lvl5.ca/BrandDrivenCEO-UofT

Barnes & Noble: https://lvl5.ca/BrandDrivenCEO-Barnes

Amazon (US): https://lvl5.ca/BrandDrivenCEO-Amazon

Chapters-Indigo: https://lvl5.ca/BrandDrivenCEO-Indigo