The Brand-Driven CEO: A Behind-The-Scenes Look – Part 2 – The Influence

In Part 2 of the interview, Level5 Founder David Kincaid discusses various influences on his latest book “The Brand-Driven CEO”, including details behind the trifecta of every business system: tech, markets and consumers.

The Brand‑Driven CEO: Embedding Brand Into Business Strategy is available from the following retailers:

University of Toronto Press:
Barnes & Noble:
Amazon (US):

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