Promises, Kept Episode 2 – The Role of Social Purpose Within an Organization’s Strategy

In this episode, Managing Partner Matt Kelly and Principal Laura Richard discuss the very risky and misunderstood role of purpose within an organization’s strategy.

Discussion topics include:

  • Social purpose vs purpose and why a purpose statement at all
  • Purpose vs vision, mission and brand promise
  • How a great purpose statement can inform strategy, drive performance and differentiation and even attract and retain key talent
  • Good and poor purpose statements
  • Who owns purpose

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