“Yes, a brand is the value of a promise consistently kept. But for a North American company to be successful in the multicultural community, they have to develop customized strategies to enter, localize, and grow.”
As a Level5 Managing Partner, Hua Yu is passionate about uncovering and actioning high-impact growth opportunities by helping clients identify and understand their ethnic consumers.
Hua specializes in multicultural, market-entry, and growth strategies to leverage demographic shifts for Canadian companies across various industries.
By 2030, visible minorities are expected to comprise one third of Canada’s population, making Hua’s insight in harnessing consumer diversity an increasingly indispensable asset in today’s changing cultural landscape.
In her spare time, Hua loves giving back to the community through a range of charitable causes and group associations. She draws tremendous value in inspiring others on their journey of positive transformation and giving voice to less visible segments of society. Her volunteer portfolio includes the following:
- Member of the SickKids Foundation, Chinese Committee
- Founder of WeWorkingWomen, North America’s Most Influential Chinese Women’s Leadership platform with 65,000+ subscribers
- Director of China Shanghai Business Association
- Board of Directors, Destination Ontario
A keen enthusiast for everything international, Hua loves discovering new corners of the world, blogging about everything that inspires her and channeling her love of fashion as a creative form of self-expression.
Hua’s career took root in China. She worked for Seagram Company and successfully introduced the company’s wine coolers to Chinese consumers. After moving to New York for her Master’s degree, Hua joined a private equity firm. There, she was responsible for the successful launch of two IPO’s for Chinese companies in the U.S. stock market.
She has been honoured with the Mandarin Profile Award for Outstanding Achievements in Professional Service.
Hua received her BA in International Business from Shanghai University and her MA in Communication Arts from the New York Institute of Technology.