As a Level5 Managing Partner, Hua Yu is passionate about uncovering and actioning high-impact growth opportunities by helping clients identify and understand their ethnic consumers.
With over 30 years of professional experience in marketing, finance, and management consulting in Canada, the US, and China, Hua is highly regarded as a Canadian industry leader in multicultural strategy and a trailblazing role model for women professionals of all backgrounds.
Originally from Shanghai, China, Hua kicked off her career with the launch of Seagram’s Wine Coolers in China, successfully introducing a new product to local consumers. After moving to New York City to pursue a Masters’s Degree in Communications, Hua accumulated experience working with senior US government officials on telecom projects and later launched two successful IPOs for prominent Chinese companies on the US stock market.
In 2005, Hua joined Level5 Strategy and eventually became the Managing Partner in 2011.
Hua helps organizations achieve long-term sustainable growth through: