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Hua Yu

Hua Yu, Managing Partner

Hua Yu

Managing Partner

“Yes, a brand is the value of a promise consistently kept. But for a North American company to be successful in the multicultural community, they have to develop customized strategies to enter, localize, and grow.”

Professional Bio

As a Level5 Managing Partner, Hua Yu is passionate about uncovering and actioning high-impact growth opportunities by helping clients identify and understand their ethnic consumers.

Hua specializes in multicultural, market-entry, and growth strategies to leverage demographic shifts for Canadian companies across various industries.

By 2030, visible minorities are expected to comprise one third of Canada’s population, making Hua’s insight in harnessing consumer diversity an increasingly indispensable asset in today’s changing cultural landscape.

In her spare time, Hua loves giving back to the community through a range of charitable causes and group associations. She draws tremendous value in inspiring others on their journey of positive transformation and giving voice to less visible segments of society. Her volunteer portfolio includes the following:

  • Member of the SickKids Foundation, Chinese Committee
  • Founder of WeWorkingWomen, North America’s Most Influential Chinese Women’s Leadership platform with 65,000+ subscribers
  • Director of China Shanghai Business Association
  • Board of Directors, Destination Ontario

A keen enthusiast for everything international, Hua loves discovering new corners of the world, blogging about everything that inspires her and channeling her love of fashion as a creative form of self-expression.

Previous Experience

Hua’s career took root in China. She worked for Seagram Company and successfully introduced the company’s wine coolers to Chinese consumers. After moving to New York for her Master’s degree, Hua joined a private equity firm. There, she was responsible for the successful launch of two IPO’s for Chinese companies in the U.S. stock market.

She has been honoured with the Mandarin Profile Award for Outstanding Achievements in Professional Service.

Education

Hua received her BA in International Business from Shanghai University and her MA in Communication Arts from the New York Institute of Technology.

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Awards

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© 2023 Level5 Strategy. All Rights Reserved. Terms of Use. Privacy Policy. By PixelPerfect Design Studio

2023 Full-Time Consultant Opportunity

About Level5 Strategy

Level5 is a leading strategy and transformation consulting firm based in Toronto. Our purpose is to inspire our clients, and each other, to grow and thrive. As a firm, we help our clients achieve a strong ROI by developing insights, strategy, and transformation through the lens of their brand.

Since our inception in 2002, we’ve worked with over 300 clients across B2B, B2C, government and not-for-profit sectors in Canada, the U.S., and other parts of the globe. Level5’s list of clients includes: Canadian Tire, Loblaws, Canada Goose, Sport Check, SickKids, Toronto Pearson, Girl Guides, and the San Jose Sharks, among many others.

Our people are our brand, and our culture is what sets us apart. We have six values that shape our culture and guide our behaviours: ambition, openness, integrity, caring, collaboration, and accountability. We strive to foster a culture that brings the power of learning, laughter, and diversity to life – where people with different backgrounds and experiences thrive in their professional and personal lives.

Social responsibility has been woven into the fabric of our firm for over 20 years. We aspire to make a positive impact on our clients, people, and the communities in which we live and work

About the Role

We’re looking for a Consultant to join our team. We are seeking an ambitious, energetic and curious mind who is able to adapt to a dynamic work environment. You will be expected to collaborate with other team members to support project team leads on extensive, challenging projects. Our multi-project approach will enable you to take on increased responsibility and gain experience and visibility in a number of organizations across various industries.

At Level5, we not only believe in the growth of our clients, but also in the growth of our people. We encourage our junior team members to think innovatively and make an impact from day one. We’re committed to providing our people with the tools and opportunities that allow them to thrive, grow and have fun.


Responsibilities:

  • Conduct comprehensive project research and analysis and translate them into actionable recommendations.
  • Build presentation materials that clearly communicate findings and recommendations to clients and internal teams.
  • Work cohesively across numerous projects and client teams simultaneously.
  • Support project leadership by attending and participating in client meetings, workshops, and presentations.
  • Manage day-to-day relationships and project management with clients.
  • Monitor project timelines and budget to make sure the assigned projects are on track and within budget.
  • Participate in business development.
  • Contribute to internal firm activities (e.g., marketing, business development and culture at Level5).

Minimum qualifications:

  • Bachelor’s or Master’s Degree.
  • Well-developed research and analytical capabilities, problem-solving skills, and critical and strategic thinking.
  • Business and financial acumen and excellent Excel skills.
  • Strong writing, storytelling, and presentation skills, including in-depth knowledge of PowerPoint.
  • Ability to work independently as well as collaboratively in a team, creating an inclusive environment.
  • Strong organizational, time management and multi-tasking skills.
  • Passion for learning.
  • 1-2 years of work experience (including internship) in management consulting or other relevant industry.

We offer a competitive salary and benefits package.

Note, Level5 will continue to adhere to public safety guidance throughout the COVID-19 pandemic. We have developed a return-to-office plan that offers flexible working options for our whole team, while optimizing our team culture and client delivery.

If you’d like to be considered for the role, please send your resume and cover letter to career@level5strategy.com with the role in the subject line of the email.


Level5 Strategy is committed to workplace diversity. We value our distinctive culture and believe it’s a key source of Level5 Strategy’s competitive advantage. We believe that a diverse workforce enables broader thinking, collaboration and problem-solving when meeting the needs of our clients. Diversity includes, but is not limited to, gender, age, nationality, race, religious beliefs, cultural background, sexual orientation, marital status and physical ability. Accommodations are available on request for candidates taking part in all aspects of the selection process.

For more information about Level5, please visit our website at www.level5strategy.com.

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