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Senior Advisor

Claude Ricks

“Success with any transformational change invariably
points to momentum and traction; find a leader who
understands leading change and is okay with getting
it mostly right and you will find a successful

Claude Ricks image

Professional Bio

Claude Ricks is a Managing Partner at Level5 where
he ensures that his clients successfully navigate
the often-tumultuous industry environments and
manage a variety of internal and external

Claude achieves this by first defining and applying
Level5’s approach that supports clients in
formulating a customer-centred strategy. Then, Claude
helps his clients implement the changes required to
consistently delivery on their promise to customers

A passionate believer in the culture of reinvention,
he excels at helping clients braid agility into their
competitive advantage so they maintain sustainable
growth and stay ahead of the curve.

His favourite weekend getaway involves the cottage,
wake surfing, watching friends experience his 80 ft
water slide for the first time or an enjoyable
Brunello on the dock.

At Level5, Claude has been instrumental in delivering
strategy solutions across the following areas:

  • Strategy Implementation
  • Executive Alignment and Facilitation
  • Digitally Informed Growth Strategy
  • Agile Organization Design
  • Customer Journey Design and Implementation

Claude is a devoted believer in volunteering time to
causes that build healthy communities. He is part of
a wide-ranging mentorship network that spans a variety
of industries and levels of professional experience.
He currently sits on the board of directors of SQI
Diagnostics (TSX:V SQD) and Siamons International.
Previously, Claude on he served as the Chairman of
Development Board at Georgian College.

Previous Experience

Claude leverages his extensive experience in a variety
of executive roles to bring companies to life and drive
actions that foster a climate of constructive transformation.
His resume highlights include the following:

  • As a Principal at A.T. Kearney, Claude co-lead the building
    of the global change management practice and lead several
    restructuring projects in the areas of financial services
    and product supply chains.
  • He was the COO of gShift Labs, a platform that utilized
    big data to inform, optimize and report on digital content
    marketing across various search and social platforms.
  • Prior to joining Level5, he gained broad leadership
    experience as the CEO of SQI diagnostics, a bio-tech
    company listed on the Toronto Ventures Exchange.


Claude received his BSc with Honours from Western