In Part 3 of Level5 Strategy’s Roundtable Series, three SME leaders share how the pandemic has influenced their go-to-market strategy.

Despite COVID restrictions, Brandi Leifso, CEO and Founder of Evio Beauty Group Ltd., Julia Bao, Founder of skincare brand BAO Laboratory and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, kept the promises they made to their customers by helping others, building connections and strengthening their community of patrons.

Zvelle has gifted one pair of shoes to a healthcare worker every day during the lockdown and featured personal stories of real women; BAO Laboratory has continued its China entry strategy by leveraging its Chinese network and promoting the company’s Canadian-made label; and Evio has harnessed people’s need for relationships and community in the wake of disruption and social distancing.