A successful brand is more than just its marketing efforts – it is reflective of an organization’s entire business system. For Bryan Pearson, it was all about driving the organization toward a common purpose.

In the newest episode of The Brand-Driven CEO series, David Kincaid is joined by Bryan Pearson, former CEO of LoyaltyOne, for a fascinating conversation about the history of Air Miles and the core areas of focus that contributed to the success of the organization during Bryan’s tenure.