The Brand-Driven CEO ft. Hugo Powell: Part 2 – Creating Business Value

Click here to see part one of the seven-part series.

Brand is a value-driving agent. In Part 2 of our latest #BrandDrivenCEO series, David Kincaid and Hugo Powell exchange ideas about the creation of business value through brand. Hugo provides first-hand experience and insights based on his time managing Labatt and its acquisition by Interbrew SA.

“Doing transactions allowed me to think about why I would want to buy that company, or not want to buy it. What are the values created? And of course, the brand and its trajectory are a very big part of that.”

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