The Brand Driven CEO Episode 2: The Value of a Brand

Episode 2: The Value of a Brand

A Brand is the Value of a Promise Consistently Kept™. In this episode, David dissects this definition looking at how each part drives success in the market. In doing so, he highlights the source of a brand’s measurable value; identifies the key to creating a sustainable competitive advantage; and reveals a common mistake that can affect the value your brand generates.

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