The Brand Driven CEO Episode 3: Managing Your Brand as an Asset

How can an organization successfully extract value from its brand after realizing it is an asset? In this latest episode, David Kincaid reveals the answer to this critical business question. He identifies two key traits that allow CEOs to think about and manage their brand as an asset. Using fascinating examples, he discusses how to define a brand’s competitive frame of reference to ensure its sustainability in the marketplace. As David says, “It’s your brand that allows you to think differently” – watch the video to find out why!

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