Recently, Level5 Strategy Founder David Kincaid was interviewed by Forbes on his latest book, “The Brand-Driven CEO”.
“For CEOs, they must start thinking of their brand as an asset of the company as a whole – an asset that can be defined, measured and managed. To do this, they have to change the way they perceive the value of intangible assets, including name and recognition, goodwill, trademarks, copyrights, patents and intellectual property. As such, these intangible assets are becoming increasingly important in driving and determining market value.”
Read the full article here at Forbes.