L5 Perspective: The Value of a Promise Consistently Kept™

Do you understand what really drives value for your brand? A brand’s promise is only as valuable as their ability to consistently keep it. A great brand builds their entire business system around delivering their promise to the marketplace, measures how well they are doing to keep that promise, and evolves that promise to better meet customers’ key drivers. In this video, Matt Kelly, Partner at Level5™ Strategy, breaks down The Value of a Promise Consistently Kept™.

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