A brand is a business system™ and an underleveraged asset that can help you grow your company in a sustainable, profitable way.

Find out why a brand is every business executive’s hidden gem by listening to Level5 Strategy founder David Kincaid talk about his latest book, The Brand‑Driven CEO: Embedding Brand Into Business Strategy.

The book is packed with in-depth analysis and case studies that took more than five years to research, and a great tool to help shape the next generation of business leaders.

The Brand‑Driven CEO: Embedding Brand Into Business Strategy is available from the following retailers:

University of Toronto Press: https://lvl5.ca/BrandDrivenCEO-UofT

Barnes & Noble: https://lvl5.ca/BrandDrivenCEO-Barnes

Amazon (US): https://lvl5.ca/BrandDrivenCEO-Amazon

Chapters-Indigo: https://lvl5.ca/BrandDrivenCEO-Indigo