The Brand-Driven CEO: A Behind-The-Scenes Look – Part 1 – The Inspiration

A brand is a business system™ and an underleveraged asset that can help you grow your company in a sustainable, profitable way.

Find out why a brand is every business executive’s hidden gem by listening to Level5 Strategy founder David Kincaid talk about his latest book, The Brand‑Driven CEO: Embedding Brand Into Business Strategy.

The book is packed with in-depth analysis and case studies that took more than five years to research, and a great tool to help shape the next generation of business leaders.

The Brand‑Driven CEO: Embedding Brand Into Business Strategy is available from the following retailers:

University of Toronto Press:
Barnes & Noble:
Amazon (US):

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