Missed Part 1 of the series? Click here.

In Part 2 of the Roundtable Discussion series, Julia Bao, Founder of skincare brand BAO Laboratory, Brandi Leifso, CEO and Founder of EVIO Beauty, and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, talked about how they’re adapting their offering to better meet the needs of their customers amid the pandemic.

Zvelle has launched a comfortable loafer, BAO LABORATORY has established a customer loyalty program and started sending product samples to customers, while Evio Beauty is creating a better digital experience for its shoppers.