Episode 12: Building an Unconventional Brand with Carinne Chambers-Saini, Part 2: What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement

Level5 Strategy recently hosted the second installment of the Businesswomen of Influence series. The event featured Carinne Chambers-Saini, CEO and Co-Founder of Diva International Inc. “DivaCup”​ and was facilitated by David Kincaid, Founder of Level5 Strategy.

In this second issue, Carinne emphasizes the importance of building a sustainable and valuable brand through establishing an emotional connection with customers, and defining what the brand stands for through her passion for education. Walking through her defining moments that led to the beginning of a global brand movement, she shares some invaluable advice to aspiring entrepreneurs on starting a business.  She also explains how Diva adapted to the COVID-19 pandemic for her brand.

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