The Importance of Quantitatively Measuring Emotions

Did you know that emotion is as powerful a driver of purchase intent as reason?

Despite an increased market focus on customer experience, many brands don’t truly understand their customers. In this video, Matt Kelly, Level5 Strategy Managing Partner, outlines how companies can gain competitive advantage by leveraging emotional and rational research. By aligning their operations to consumers’ key emotional and rational drivers, brands can improve their CX and establish sustainable growth.

 

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