Canadian Tire Corporation’s deep understanding of Canadians has enabled them to develop an ecosystem that curates an assortment to meet their customers’ needs better than any other retailer.

By building trust with customers, Canadian Tire Corporation can deliver exceptional value by transforming data into enhanced experiences, supported by a robust loyalty program and network of partnerships.

Tune in the second part of this Brand-Driven CEO series as David Kincaid (Level5 Founder) and Susan O’Brien (EVP and Chief Customer & Brand Officer, Canadian Tire Corporation) sit down to discuss how the organization is personalizing the customer experience and leveraging strategic loyalty partnerships to drive increased value for Canadians.