As consumer expectations continue to rise and competition intensifies, it can be challenging for mid-market organizations to keep up without incurring additional costs or competencies.
In Part 5 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss Hugo’s experience leading McGavin’s Bakery and Labatt’s to success in the context of the New 4P’s.
In Part 4 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss the latter half of the “Value of a Promise Consistently Kept™” in the context of Hugo’s experience with Nabob.
In Part 3 of the seven-part series, David Kincaid and Hugo Powell discuss the former half of that phrase in the context of Hugo’s experience leveraging disaggregation to understand a brand’s value.
In Part 2 of our latest #BrandDrivenCEO series, David Kincaid and Hugo Powell exchange ideas about the creation of business value through brand. Hugo provides first-hand experience and insights based on his time managing Labatt and its acquisition by Interbrew SA.