Strategy

In this final episode, Hugo takes us on an introspective journey, diving deep into the changes he would have made during his remarkable career.

As consumer expectations continue to rise and competition intensifies, it can be challenging for mid-market organizations to keep up without incurring additional costs or competencies.

In part 6 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss success factors for CEOs.

In Part 5 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss Hugo’s experience leading McGavin’s Bakery and Labatt’s to success in the context of the New 4P’s.

In Part 4 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss the latter half of the “Value of a Promise Consistently Kept™” in the context of Hugo’s experience with Nabob.

A price tag holds substantial weight. It is often the final purchase decision factor, and a contributor to brand perception.

In Part 3 of the seven-part series, David Kincaid and Hugo Powell discuss the former half of that phrase in the context of Hugo’s experience leveraging disaggregation to understand a brand’s value.

Level5 Principal Sean Pavlidis delves into the “whys” and “hows” of positioning as a means for efficiency for technology organizations.

In Part 2 of our latest #BrandDrivenCEO series, David Kincaid and Hugo Powell exchange ideas about the creation of business value through brand. Hugo provides first-hand experience and insights based on his time managing Labatt and its acquisition by Interbrew SA.

eet Hugo Powell, a seasoned CEO, David Kincaid’s former boss and mentor, and the latest guest on our next segment of The Brand-Driven CEO series.