Strategy Archives

Strategy

Positioning as a Driver of Bottom-Line Performance

The technology industry has experienced a reckoning in the past year due to macroeconomic and financial market conditions. Positioning is more critical than ever for tech companies to drive profitability amidst these industry-wide challenges.

Aaron InocencioApril 11, 2024

Strategy

Why would a brand seek a celebrity or athlete sponsorship?

After recently sharing his thoughts with Strategy Online, we asked Managing Partner, Matt Kelly to draw on his experiences to dive deeper into the upsides and risks of athlete and celebrity brand deals.

Aaron InocencioFebruary 22, 2024

Strategy

Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy

Efram Lebovits, James Hunter, and Erika Siegert share why an evidence-based Product Strategy plays a critical role in supporting an organization’s broader strategic direction while also outlining how the underlying set of promises will be consistently kept.

Aaron InocencioNovember 22, 2023

Strategy

Understanding the Value of Your Brand

Brand valuation is the process of determining the monetary value of a brand. It involves analyzing and measuring the various components that contribute to building and maintaining a strong brand and can be calculated by exploring total costs, market value, or future economic value.

Aaron InocencioJuly 27, 2023

Illustration of two parties in a meeting about post-merger integration

Strategy

Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration

Mergers are intended to allow organizations to achieve various strategic and financial benefits. So why do 70-90 percent of them fail?

Aaron InocencioJuly 12, 2023

Insights Strategy

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?

Aaron InocencioJune 22, 2023

Strategy

The Brand-Driven CEO:
Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs

Are you curious about the high-level learnings? Today, we present you with Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs.

Aaron InocencioJune 1, 2023

Strategy

The Brand-Driven CEO ft.
Hugo Powell (Part 7): Final Reflections

In this final episode, Hugo takes us on an introspective journey, diving deep into the changes he would have made during his remarkable career.

Aaron InocencioMay 18, 2023

Strategy

Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations

As consumer expectations continue to rise and competition intensifies, it can be challenging for mid-market organizations to keep up without incurring additional costs or competencies.

Aaron InocencioMay 4, 2023

Strategy

The Brand-Driven CEO ft.
Hugo Powell (Part 6): Six Success Factors Behind Brand-Driven CEOs

In part 6 of our latest Brand-Driven CEO series, David Kincaid and Hugo Powell discuss success factors for CEOs.

Aaron InocencioApril 27, 2023

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Strategy

Positioning as a Driver of Bottom-Line Performance

Why would a brand seek a celebrity or athlete sponsorship?

Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy

Understanding the Value of Your Brand

Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

The Brand-Driven CEO:
Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs

The Brand-Driven CEO ft.
Hugo Powell (Part 7): Final Reflections

Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations

The Brand-Driven CEO ft.
Hugo Powell (Part 6): Six Success Factors Behind Brand-Driven CEOs

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