Strategy

Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation

In the latest episode of the Brand-Driven CEO, Level5 Founder David Kincaid interviews Susan O'Brien as she explains how Canadian Tire has been able to adapt their business model and loyalty program over the course of the organization’s history to meet the needs of the modern consumer.

RockStarAugust 22, 2024

Illustration of people in a meeting room

Strategy

Developing Strategies that Stick in Complex, Multistakeholder Environments

Have you struggled to develop & implement your strategy? Discover Level5’s approach to help your organization develop the right strategy.

RockStarJuly 18, 2024

Strategy

Positioning as a Driver of Bottom-Line Performance

The technology industry has experienced a reckoning in the past year due to macroeconomic and financial market conditions. Positioning is more critical than ever for tech companies to drive profitability amidst these industry-wide challenges.

RockStarApril 11, 2024

Strategy

Why would a brand seek a celebrity or athlete sponsorship?

After recently sharing his thoughts with Strategy Online, we asked Managing Partner, Matt Kelly to draw on his experiences to dive deeper into the upsides and risks of athlete and celebrity brand deals.

RockStarFebruary 22, 2024

Strategy

Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy

Efram Lebovits, James Hunter, and Erika Siegert share why an evidence-based Product Strategy plays a critical role in supporting an organization’s broader strategic direction while also outlining how the underlying set of promises will be consistently kept.

RockStarNovember 22, 2023

Strategy

Understanding the Value of Your Brand

Brand valuation is the process of determining the monetary value of a brand. It involves analyzing and measuring the various components that contribute to building and maintaining a strong brand and can be calculated by exploring total costs, market value, or future economic value.

RockStarJuly 27, 2023

Illustration of two parties in a meeting about post-merger integration

Strategy

Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration

Mergers are intended to allow organizations to achieve various strategic and financial benefits. So why do 70-90 percent of them fail?

RockStarJuly 12, 2023

Strategy Insights

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?

RockStarJune 22, 2023

Strategy

The Brand-Driven CEO:
Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs

Are you curious about the high-level learnings? Today, we present you with Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs.

RockStarJune 1, 2023

Strategy

The Brand-Driven CEO ft.
Hugo Powell (Part 7): Final Reflections

In this final episode, Hugo takes us on an introspective journey, diving deep into the changes he would have made during his remarkable career.

RockStarMay 18, 2023

Strategy

Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation

Developing Strategies that Stick in Complex, Multistakeholder Environments

Positioning as a Driver of Bottom-Line Performance

Why would a brand seek a celebrity or athlete sponsorship?

Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy

Understanding the Value of Your Brand

Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

The Brand-Driven CEO:
Hugo Powell’s Top 5 Learnings for Brand-Driven CEOs

The Brand-Driven CEO ft.
Hugo Powell (Part 7): Final Reflections

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